The paper examines how catering business can benefit from information systems looking at four aspects of the catering business, i.e. customer information, supply chain, optimal resource utilisation, and customer service for the use of information systems. Recommendations are suggested on the basis of the analysis.
The paper proposes research into the needs of HR management in small catering firms examining employees' views about work motivation and employee relationships. Literature on the theories of motivation is reviewed. The methods of research are described including secondary data and primary data obtained through focus group interview. Research timetable is outlined.
The paper examines the prerequisites for effective communication in the hospitality industry highlighting the importance of communication for the quality of service, defining the components of communication skill, and outlining the techniques of improving communication skills and disseminating information in the hospitality industry.
The paper analyses a journal article on tourism and special event management assessing the quality of the research and the contribution of the article to the economic framework of hosting mega-events by Evangelia Kasimati.
The paper examines the significance of strategic planning for small and medium enterprises (SME) engaged in hospitality services. A review of related literature is presented on the definitions of small firms in the hospitality industry, the competition in the UK hospitality SMEs, the unique nature of their strategy planning, the common problems, etc.
The paper examines the changes in the hospitality and tourist industry over the past few decades looking at the development of the hotel services with respect to the changes in working schedules and lifestyles, economic competition, changes in consumers' perceptions, etc. New types of hotel and tourist facilities are identified and discussed.
The paper looks at the elements of a marketing plan (Four Ps and Seven Ps) referred to as the marketing mix reviewing various theoretical perspectives of the model and focusing on the promotion in the hospitality industry. The role of promotion in the market success is discussed providing a case study of techniques used by the Marriott International Inc. PESTEL and Promotion mix analysis of the company is presented.
The aim of this essay is to highlight the concept of culture and to understand cross-cultural implications for the researcher as a potential future manager in tourism industry. The objectives of the essay include answering: what is culture? Is it easy to describe Indian culture?; and how it plays important role in hospitality industry?. It should be noted that essay has been based on arguments and counter arguments from relevant literature to provide a detailed account of development of Indian culture.
The paper reports on Holiday Inn hotels examining the company's service concept, the aims of their businesses, market targets, etc. The reasons behind the success of Holiday Inn hotels are discussed.
The paper examines the effects of internationalizing hospitality and tourism under globalisation. Franchising theory and agency theory are reviewed highlighting economists’ opinions about the use of franchising and joint venture (JV) in international hospitality firms. Examples of JV in hospitality industry are given outlining their advantages and disadvantages.
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