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Travel & tourism marketing

All Subjects>Hospitality and Tourism>Travel & tourism marketing

S/EI/30. The emergence of technologies such as information technology and electronic commerce has impacted the economy and advancement of the travel industry today. Discuss

(2006, 4000 words)

The paper examines the features of the online travel market characterizing it as an oligopoly, describing the major travel firms' websites, and discussing the issues of travel costs, customer base, e-marketing strategies and services, regulations for online travel businesses, etc.

S/T/30. Investigation into a city break holiday: Amsterdam

(2006, 4500 words)

The paper addresses the needs of UK tourists visiting the Netherlands focusing on an Amsterdam holiday break and offering a description and map of the city, entertainment sites and events, walking tours, food and drink tips, accommodation, climate, transport, etc.

E/T/23. Identify and explore the major implications for a host city staging modern Olympic Games

(2006, 5000 words)

The paper examines the implications of hosting Olympic Games for the host city viewing the staging of the events from the perspective of politics, finance, security, tourism, environment, and media engagement.

E/T/15. Marketing role of Greek National Tourist Organisation

(2006, 2000 words)

The paper examines the marketing role of the National Tourist Organisation (NTO) in Greece arguing whether it has a greater importance than local primary attractions (core products). The purposes and key practices of a NTO are reviewed; the promotional activities of the Greek NTO are analysed.

P/T/46. Promotion of tourism in Islington

(2006, 4000 words)

The paper looks at the UK travel industry examining the issues of tourism promotion in the borough of Islington (London). A market research into the Islington tourism product is conducted using SWOT model. The market trends in tourism development are outlined; recommendations are offered about the key market targets and the methods of promoting tourism in Islington.

P/T/45. Tourism and hospitality in Russia: opportunities and risks

(2006, 3000 words)

The paper reports on the development of the tourist industry in the Russian Federation (RF) providing an overview of the Russian economy, highlighting the positive and negative features of the investment climate in RF, and describing the risks and opportunities of the hotel market in Moscow.

C/T/36. Dissertation. Dynamics between Payment Cards and Tourism

(2006, 5500 words)

The project is aimed at analyzing the effectiveness of financial institutions at promoting the use of payment cards in preference to cash in overseas transactions. The project has been divided into sub-sections that include abstract, introduction, detailed methodology, literature review, findings and conclusion. The research uses both primary and secondary data to present the findings. The primary data has been collected through semi structured interviews with the relevant managers of financial institutions. The literature review provides critical analysis of the literature that has been written in the domain of the project, the section has been kept concise. The findings have been reported with the help of the extended marketing mix framework. The report concludes by recommending improvements in the key success factors of the use of cards over cash as a payment method while abroad.

P/B/689. Business plan for fishing and hunting travel providers

(2006, 3500 words)

The paper reviews the start-up plan of travel agent, a company aiming to provide fishing and hunting travel in the Baikal Lake Region. The report touches upon the company’s business model, strategy, mission statement, organizational structure, target market, competitors, advertising, promotion, etc. SWOT analysis and financial projections are offered.

C/T/28. Integrated Tourist Resort Development in Morocco

(2006, 2300 words)

This paper is a consultancy report on the proposed development of an integrated tourist resort development in Morocco. Main emphasis is given to the analysis of the resort planning and demand levels for the resort. Discusses the issues of sustainability and target market for the project. Presents the background to the political, economical situation in Morocco and its implications for the tourism development. Gives further recommendations.

C/T/22. UK Holiday Market: Center Parcs and Holiday Villages

(2005, 4200 words)

This report is a comprehensive analysis of one of the most famous types of visitor attractions in the UK, the most favourable by all Brits. It presents the insight into the concept of holiday centres, villages and parks, based on the analysis of the concepts of Center Parcs and Bourne Leisure Group. Discusses the historical development, range of facilities and service provision, operational management issues, market trends, including present and future trends analysis.

S/T/25. Explore the reasons why some countries have been more successful than others in attracting major sporting events

(2005, 1500 words)

This essay is on how some countries are more successful than others in attracting major sporting events. It concentrates on the London Olympic bid.

C/T/15. Services for leisure and tourism: Operations and Marketing

(2005, 1500 words)

This paper includes answers to five questions on marketing and operational issues of services for leisure and tourism. Covers such topics as demand patterns for services with contribution of demand management to the management of capacity and importance of service recovery procedures and product and process layouts.

P/C/48. Dissertation Project. Tourism information website: Travel to Africa

(2003, 8000 words)

The aim of the project is to build a website providing travel information for the British public interested in travelling to Africa. The objective of the website is to attract more tourists. The first part of the paper establishes the rules for designing tourism websites proceeding from the review of the Internet resources, CD-ROMs, journal articles and books. While building the website, the author applies development methods based on the modules studied in the Interactive Multimedia Production Course. The second part of the research leans on the review of the existing tourism sites, particularly the ones designed for Africa. The third part analyses the lessons learnt from the project and contains valuable tourism web design recommendations. The conclusion describes the successes and faults of the work.

S/T/19. The Destination Benefits from Hosting the Olympic Games

(2004, 2000 words)

This report analyses and evaluates the destination benefits from hosting the Olympic Games. The report first focuses on the city of Barcelona, which held the games in 1992 and looks at the benefits the city received as a destination from hosting the games such as increased financial investment which has led to the city becoming one of the most popular destinations in Spain. The report then looks at London's bid to host the games in 2012 analysing past UK bid failures and why the games could be of benefit to London and the UK as a whole.

C/M/72. Show how one of more specific consumer behaviour model(s) might be particularly useful for improving manager's understanding of the behaviour of your chosen tourist segment

(2003, 3500 words)

The following report is design around UK as a country of tourist destination. Using the techniques of segmentation the writer suggests focusing the study upon the student travellers/budget travellers. This section includes the analysis of Maslow's Pyramid and VALS Network as a part of segmentation process. This is followed by the overview and analysis of the facts and statistics of the UK's travel industry, so to identify its current situation and future perspective. The conclusions are further related to the chosen segment speculating upon the possible changes as a result of the overall industry situation. Finally, the study goes into overview and discussion of consumer behaviour models, which have been adapted for tourism. These include Anderson (1965), Nicosia Model (1966), Howard-Sheth Model (1969), Schmoll (1977) and Cooper (1993). All of them are assessed in relation to the chosen tourist segment along with the following suggesting on their relevance towards it.

 

 

 
 

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