C/M/836. Bringing El Jem to the World & the World to El Jem: marketing communications plan

The paper looks at El Jem, a heritage site in Tunisia, featuring the history of El Jem, analysing the tourist market, and developing a marketing communications plan to promote El Jem as a tourist and holiday destination. The models of SWOT and integrated marketing communication are used for the marketing plan development.

S/T/48. Dark Tourism: the Ethics

The paper examines the ethical issues of tourism to the sites of former concentration camps, e.g. Auschwitz, accounting for its growing popularity, discussing the consequences of the 'horror tourism', the ethics of tourists' charges, tour guides' employment, etc.

C/M/714. Kyoto as travel destination: communications strategy

The paper presents communication strategy for marketing Kyoto as a travel destination. The theory of destination branding is reviewed highlighting the destination benefits of Kyoto. Communications strategy is discussed including key shareholders, strategic objectives, local and international business agents, communication channels, etc. The timescale, monitoring and effectiveness of the campaign are discussed.

C/T/63. Feasibility study of "Go UK"

The paper examines the feasibility of the business concept "Go UK" that offers short vocation opportunities in the UK for international customers. The current macro factors affecting the vulnerability and accessibility of the business are identified; situational analysis, competitor analysis and SWOT analysis is conducted.

C/T/54. Destination Marketing: Making 'Scotland the Brand'

This works looks at a case study by Durie et al (2006), which investigates the unique features that combine to provide a unique sense of place in Scotland. A report has to be written to take the findings and make them useful to destination marketers in Scotland. Some of the key tasks answered within this work are: demonstrate understanding of the use of image research in brand destinations, identify suitable target markets for Scotland based on the cluster of place/image attributes, make recommendations about the adaptation of a variety of destination marketing techniques to market Scotland and reflect these attributes, and identify ways in which marketing approaches should reach their intended markets. There is also a discussion on the type of marketing approaches, such as PR, print and electronic material, direct mail, sales promotion, personal selling and marketing facilitation and looking at why certain target markets are attracted to visiting the destination of Scotland.