The paper reports on HSBC marketing mix considering the differences between international and domestic marketing mix features along the lines of the banks' products, prices, promotion, and place. International marketing policies and strategies of HSBC in India are examined with respect to the Indian market conducting PEST and marketing mix analysis.
The paper describes the products of CoolAutoCare.com, a new online business in car washing and polishing industry, examining their unique selling proposition from the perspective of consumers' environmental concerns. Analysis includes the company's target market, marketing objectives, launching strategies (Marketing mix), supply chain management, ownership structure, etc. This paper comes without references.
The paper examines the marketing mix tactics of Encounter Festival which is held annually in Roswell. Recommendations are provided to increase the level of income and the numbers of tourists arriving to the town to take part in the event.
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