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Market Research

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All Subjects>Marketing> Market Research (page 2)

C/M/884. Core Marketing Activity in Travel and Tourism: Case Study of Lasminute.com

(2008, 1100 words)

The paper investigates the importance of market research as a core marketing activity in travel and tourism business. A case study of the online travel agent Lasminite.com is conducted showing how the use of market research has helped the company to develop effective business plan on the basis of the market segmentation study.

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