The paper presents an appraisal of the service Informatics Web Area (IWA) provided by a British University. The users of the service are described; marketing theories are applied to identify IWA marketing strategies, target audience, SWOT features, etc.
The paper examines the environment of Amazon in the UK using the models of PESTLE, SWOT and Porter's Five Forces. A growth strategy for the organization is designed for the next twelve months using Ansoff's growth matrix and Porter's generic model.
The paper examines the marketing practices of the cereal producer Kellogg's reporting on their history and background, marketing objectives and orientation, strengths, weaknesses and marketing mix (4Ps) features.
The paper reports on Nike's approaches to marketing describing their background, customer service mission, marketing concept and strategy, brand features, etc. Factors influencing Nike's marketing decisions are identified; the company's SWOT and PEST analysis is conducted.
The paper examines the environmental and macro economic forces relevant for the evaluation of investment opportunities into an Indian restaurant in London. The models of PESTL, Porter's five forces, SWOT and Ansoff are used in the analysis; a marketing plan for the proposed venture is designed. A power point presentation of the paper is provided in a separate file.
The paper examines the marketing of the Red Bull non-alcoholic drinks conducting the SWOT analysis of the company's market penetration, presenting the model of their strategic development, and analyzing the motives for diversification, mergers and acquisitions, e-commerce, etc. The causes of acquisition failures are outlined; Red Bull's strategic alliance options are discussed; their current challenges and the possible marketing communication strategies are identified.
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