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(2008, 2900 words)
The paper addresses the issues of brand management reviewing the theory of brand, outlining the changes in establishing brand equity by modern companies, discussing the role of the integrated marketing communications, etc. Brand strengthening strategies are analysed including fortification and leveraging.
(2008, 10 000 words)
The basic aim of this dissertation is to investigate the dynamics of brand building and loyalty in the emerging economies. The specific research objectives for this project are to analyze the industry in which multinationals operate and evaluate the branding implications for various segments of these companies in context of the industry life cycle; to appraise critically the relevant brand building strategies in context of appropriate literature; and to formulate a brand building framework for multinational corporations operating in the emerging economies. The dissertation has used case study of electronics industry in China with case organizations Panasonic and Haier for the purpose of analysis. The methodology used is threefold i.e. case studies, semi-structured interviews, and secondary data collection. Proposal matching this dissertation is also available on our website under the name: C/B/934. Proposal: Brand Building and Loyalty for Multinational Corporations
(2008, 10 000 words and 1500 words)
The basic aim of this dissertation is to investigate the dynamics of brand building and loyalty in the emerging economies. The specific research objectives for this project are to analyze the industry in which multinationals operate and evaluate the branding implications for various segments of these companies in context of the industry life cycle; to appraise critically the relevant brand building strategies in context of appropriate literature; and to formulate a brand building framework for multinational corporations operating in the emerging economies. The dissertation has used case study of electronics industry in China with case organizations Panasonic and Haier for the purpose of analysis. The methodology used is threefold i.e. case studies, semi-structured interviews, and secondary data collection. Proposal for this dissertation is enclosed.
(2008, 1500 words)
The scope of this research is to investigate the dynamics of brand loyalty and brand building for multi-national corporations in emerging economies. The proposal includes an initial review of literature surrounding debate on localization and standardization of brand building and loyalty within multinationals; methodology comprising case studies, secondary data, and semi structured interviews; research ethics; techniques for data analysis; and potential outcomes. Dissertation matching this proposal is also available on our website under the name: C/B/932. Dissertation. Brand Building and Loyalty in Emerging Economies for Multinational Companies
(2007, 3000 words)
The paper is a project proposal to research the impact of marketing on brand perceptions of customers. The background and rationale of the project are discussed outlining its aims and objectives, suggesting a possible literature review, describing the research methods and presenting the project timetable and resources.
(2007, 7900 words)
This dissertation examines consumer behaviour, perception, and attitude towards branded clothing among British young male consumers between 15 and 25 years old. The positioning of branded clothes in the UK market is examined investigating factors behind the buying behaviour of branded clothes. The future marketing strategies are for branded clothes are suggested. Methodology of this dissertation employs focus groups as a mean of data collection. Respondents of the dissertation discuss the following brands: FCUK, Adidas, Gap, Next, Armani, and Boss
(2008, 10 000 words)
This dissertation aims to investigate how does branding affect consumer purchasing decisions, to establish if any relationship exists between branding and consumer purchasing decision; to establish the changes in the relationship between branding and consumer purchasing decision; to identify the major aspects of branding that influences the consumers purchasing decision; and to examine the consumers' tendency to recommend brands and its effect on purchasing decisions of their friends and family. This research employed a questionnaire as the main research method to obtain primary data. The questionnaire was customised for measuring customer attitude, perception and behaviour for choosing branded products. The secondary data used in this research is obtained from various sources such as journal articles, textbooks, websites and newspapers. The data analysis focuses on several aspects of consumer behaviour, perception, attitude and brand influence which are based on theory and practice. Also, the factors that influence customers to purchase or prefer one brand over another are examined. The strategies to increase brand awareness and recognition for other brands are also evaluated along with the analysis of possible marketing tools. Proposal matching this dissertation is also available on our website under the name: C/B/805. Proposal. How Does Branding Affect Consumers' Purchasing Decisions?
(2008, 10 000 words + 1500 words)
This dissertation aims to investigate how branding affects consumer purchasing decisions, to establish if any relationship exists between branding and consumer purchasing decision; to establish the changes in the relationship between branding and consumer purchasing decision; to identify the major aspects of branding that influences the consumers purchasing decision; and to examine the consumers' tendency to recommend brands and its effect on purchasing decisions of their friends and family. This research employed a questionnaire as the main research method to obtain primary data. The questionnaire was customised for measuring customer attitude, perception and behaviour for choosing branded products. The secondary data used in this research is obtained from various sources such as journal articles, textbooks, websites and newspapers. The data analysis focuses on several aspects of consumer behaviour, perception, attitude and brand influence which are based on theory and practice. Also, the factors that influence customers to purchase or prefer one brand over another are examined. The strategies to increase brand awareness and recognition for other brands are also evaluated along with the analysis of possible marketing tools. Proposal for this dissertation is presented in the appendix.
(2008, 1500 words)
The aim of this proposal is to find out how brand affects the consumer's buying decision and the factors that affect perception and attitude towards brand which will lead to a purchasing decision. It can be assumed that brand can influence customers to buy branded products to some extent. This study plans to use a questionnaire to study the relationship between demographic profile and branded buying behaviour. Dissertation matching this proposal is also available on our website under the name: C/B/803. Dissertation. How Does Branding Affect Consumer Purchasing Decisions?
(2007, 2500 words)
The paper presents a review of literature on the theory of branding providing its critical analysis. The review touches on corporate identity branding, branding models, the issues of branding in the service industry, etc. The latest trends in the branding theory are outlined reflecting the evolution and dynamics of consumer brand choice in modern business.
(2007, 5500 words)
The dissertation aims to examine the impact of brands on customers' buying decision and the factors affecting buying decision making. The paper does not include either an Introduction or a Literature Review. The methods of research are described as a combination of qualitative and quantitative approaches including focus group discussion and questionnaires. The focus group study is conducted among a homogenous group of people living and working in East London areas. The data obtained form the questionnaires are analyzed by using SPSS software. Research results are discussed revealing the variables that contribute to the buying decision process. Conclusions are made about the key factors behind buying decision making, i.e., product quality, price, and brand knowledge. The solutions and marketing strategies are discussed; further areas of research are outlined.
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