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(2008, 2400 words)
The paper looks at El Jem, a heritage site in Tunisia, featuring the history of El Jem, analysing the tourist market, and developing a marketing communications plan to promote El Jem as a tourist and holiday destination. The models of SWOT and integrated marketing communication are used for the marketing plan development.
(2007 , 21 900 words)
The dissertation investigate the issues of integrated marketing communications (IMC) at Lloyds TSB Corporate (LTSB) describing research objectives and techniques and presenting information on the company's background, market, competitors, financial position, current profile, etc. The literature review touches on the theory of IMC and B2B. The methods of research include primary data collection through interviews designed to assess customers' and intermediaries' perceptions of IMC in LTSB in the property finance market. External and internal research findings are discussed making conclusions about LSTB position and perceptions of their strategy
(2006, 36 300 words)
The dissertation investigates integrated marketing communications (IMC) at Accenture, a business consultancy, IT services and outsourcing company. An overview of the company and the industry is provided; literature is reviewed on the theory of IMC and branding identifying the IMC tools, their aims, parameters, etc. Research is conducted into the IMC application in Accenture using the methods of secondary and primary data collection through interviews. The findings of the study are discussed suggesting recommendations about the communications strategy of Accenture.
(2007, 3000 words)
The paper reports on the marketing communications at Sunny Cottage Holidays (SCH) describing their market in the UK, the channels by which they reach their target audience, the characteristics of their competitors, the benefits of the SCH website, etc. Suggestions are made about products and services that may enhance the company's business and the opportunities of the customer relationship marketing (CRM).
(2008, 3000 words)
The paper compares and contrasts the marketing activities and approaches of two organisations, Tesco's US business and Carphone Warehouse, discussing their customers, market segmentation, the use of relationship marketing and marketing communications mix.
(2007, 1500 words)
The paper examines the concept of integrated marketing communications (IMC) giving its definitions, outlining the potential benefits of IMC, explaining why IMC should help organisations with solutions to their marketing communications issues, and identifying the barriers to IMC implementation.
(2007, 1600 words)
The report has been commissioned by the senior managers of Barclays Bank and has been aimed at understanding communication theories and their relevance to the banking industry and in particular, to the communication programme adopted by Barclays.
(2007, 3700 words)
The paper examines the marketing communications strategies and a mix of three major fashion brands in the UK, H&M, Zara and FCUK, comparing their strategies and mix in order to illustrate how successful the companies are relative to each other, i.e., how successful they are in winning the competitive battle
(2007, 3700 words)
The paper examines the features of promoting Coca-Cola, Pepsi and Virgin Cola in the UK supplying general information about the background of each company. Primary research is conducted among the customers of the UK leading supermarkets including questionnaires, surveys and observation. A market overview for the studied drinks is presented comparing their promotion strategies.
(2007, 4200 words)
The paper examines various aspects of marketing communication which could be applied by Marks and Spenser (M&S). Previous studies on marketing communications are reviewed; a brief overview of the M&S organisation is given. Five marketing communication strategies are discussed suggesting recommendations for the company management.
(2007, 3200 words)
The paper examines the communication strategy of the French firm Renault S. A. looking at it from the European perspective and highlighting its economic and social aspects. Strategic communication focus of Renault is described analysing the company's public relations activity. Recommendations are suggested about Renault's branding strategy and the use of Internal Marketing to enhance their customer satisfaction.
(2007, 4000 words)
The paper offers an in depth analysis of the meaning and relevance of Integrated Marketing Communication (IMC). The media usage cycle is discussed with reference to the company Mars Bar UK.
(2006, 2500 words)
The paper addresses the issues of marketing communications reviewing the theory of communication, arguing the active role of the consumer in the communication process, and discussing the social and ethnic problems related to adverts, communicative features of different advertising media, etc. The author's advert for 'Time Calls' is analysed.
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