|
(2008, 3000 words)
The paper looks at the role of creativity in the development of the marketing mix strategy presenting the example of Jaguar cars and offering a review of literature related to management styles, creativity in organisational culture and employee motivation, creativity in brand development, the features of learning organisations, etc.
(2008, 3600 words)
The paper examines the marketing practices of the cereal producer Kellogg's reporting on their history and background, marketing objectives and orientation, strengths, weaknesses and marketing mix (4Ps) features.
(2008, 3300 words)
The paper examines electronic marketing analysing the differences between digital marketing and traditional marketing and conducting a study of ASDA along the lines of the marketing mix models to show that e-marketing can help ASDA in their customer relationship management (CRM). Difficulties in controlling the issues of security and social responsibility are in electronic and traditional marketing are discussed.
(2008, 2600 words)
The paper examines the impact that the Internet and its related technologies can have on the Marketing Mix, with specific reference to the activities of a Business to Consumer (B2C) organisation. Using the four P's model the paper highlights how the Internet presents opportunities for organisations to develop stronger customer relationships, achieve greater innovation and access new markets. It also outlines the critical challenges that the employment of Internet technologies may pose for some organisations in conducting their marketing activities.
(2008, 2400 words)
The paper offers a research proposal into the key success factors of video games known as massively multiplayer online (MMO) games describing the notion of MMO and offering a study of consumer behaviour related to MMO games. Research aims are identified; a brief review of literature on the marketing mix theory is supplied; the plan of the research is outlined.
(2008, 6000 words)
The paper presents a case study of British Airways (BA) examining the company's value and conducting their Porter's value chain analysis. The key marketing concepts (4Ps) are described; academic literature related to relationship marketing is reviewed and applied to the BA practices. The implementation of the Six Sigma system to create value is discussed; the issues of HR management in are addressed highlighting the benefits of Six Stigma to BA.
(2008, 2500 words)
The paper examines the marketing process explaining target marketing, analyzing the components of the market mix and applying the marketing mix to different market segments by using the example of Dell to illustrate the concepts. The activities of the sales function and the marketing functions in Dell are explored analysing the PEST factors in Dell's business environment and micro-environmental stakeholder objectives. A profile of Dell's model customer groups is examined; the difference between the marketing mix of goods producing and service providing companies is explained considering the choice of distribution channel, psychological pricing, advertising problems, etc.
(2007, 3800 words)
The paper examines the categories of marketing known as 4Ps (product, pricing, promotion and placement) discussing the value of the marketing mix, and focusing on the role and practices of promotion in the UK hospitality industry. A case study is conducted of the promotional strategies in Marriott International Inc.
(2007, 4500 words)
The paper looks at the elements of a marketing plan (Four Ps and Seven Ps) referred to as the marketing mix reviewing various theoretical perspectives of the model and focusing on the promotion in the hospitality industry. The role of promotion in the market success is discussed providing a case study of techniques used by the Marriott International Inc. PESTEL and Promotion mix analysis of the company is presented.
(2007, 755 words)
The paper examines RMIT University, one of the leading universities in Australia, conducting their SWOT analysis and suggesting recommendations about the University's marketing plan along the lines of the marketing mix model.
(2007, 1100 words)
The paper offers a Marketing mix analysis (4Ps) of the US low-cost Southwest airlines accounting for the company's success. A brief description of London Heathrow Airport is given.
(2007, 3000 words)
The paper describes the situation in the British Army critically evaluating the government's efforts to boost its public image after unsuccessful campaigns in Iraq and Afghanistan. The needs of the British Army to market itself are analysed along the lines of the 7P model. The application of marketing concepts and strategies to non-profit and public sectors is discussed.
(2007, 1800 words)
This report draws on marketing mix models and advertising campaign approaches to show the strategy for launching a new model on BMW. Several issues including competitor factors, 4Ps of marketing, creative work in advertising and opportunities within a location, in this case, UK are considered here. Several themes and pictures of advertising are used here and assumptions on the marketing model and opportunities are also discussed. The strategy and goals associated with new challenges are suggested as well.
(2007, 2800 words)
This report has been commissioned by Women's Library, part of London Metropolitan University to produce a retail marketing mix plan for selling different merchandise at the library. The plan has been focused at there major categories of merchandise i.e. nick-nacks; merchandise supporting library's collection; and destination gifts. The researcher has visited Victoria and Albert Museum, Geffrye Museum, and Museum of Domestic Design and Architecture (MODA) to collect primary data, while has used industry reports, magazines and journals for audited secondary data to undertake this report.
Page 1>Page 3>
|
