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(2008, 3800 words)
The paper examines the issues of New Product Development (NPD) focusing on the process of new product introduction (NPI), and showing how TQM and other methods of operations management can lead to massive improvements within the product development process.
(2008, 4800 words)
The paper addresses the needs of quality performance for the development of an integrated NPD and quality management system. Product development process (PDP) is analysed discussing quality tools that are used in the process and identifying their benefits and drawbacks for the PDP.
(2008, 800 words)
The paper looks at different kinds of innovation in business and marketing defining the concepts of continuous and discontinuous innovation and illustrating their applications. The importance of identifying what kind of innovation a product involves is highlighted with regard to the product cycle and targeted consumers. The idea of a product "chasm" is discussed showing how to maximise market share in the long term.
(2008, 4200 words)
The paper examines the development of a new soft drink product for children reporting on an integrated marketing communications campaign for the new drink. Macro and micro environmental analysis is conducted using the model of PEST, describing the features of the product, the brand and the target market, and analysing the soft drink industry and the competition within it. Product development is described including the product characteristics, marketing objectives, marketing communications strategy, etc. The issues of timing and budget management are addressed.
(2008, 4500 words)
The paper examines the possibilities for investing into the construction of a crazy golf course in the Canterbury area discussing the popularity of crazy (mini) golf in England, the features of the Canterbury location, its demographics and tourist attractions, the competition among mini golf courses, etc. Research methods are described including secondary and primary research (a questionnaire); the data obtained in the study are analysed suggesting recommendations to the Canterbury City council.
(2008, 3200 words)
The paper examines the causes of unsuccessful launches of new products describing the process of New Product Development (NPD) and analysing the case of a new Apple mobile phone launch. The flaws in the NPD model are identified; the target market and the competitors are considered; marketing mix analysis is conducted.
(2007, 5300 words)
The paper examines the development of the Apple portable MP3 player, iPod, over generations discussing the successes of consumer technology and applying the Diffusion of Innovation model to the analysis. The history and background of the iPod is reviewed; the factors of diffusion are identified; the demands and attitudes of the target iPod consumers are studied. The research is based on secondary and primary data collected through the blogs on the Internet message board introduced by the authors.
(2007, 1000 words)
The paper examines the market structure of the food and drink industry and the position of Nestle in the industry analysing the competition that Nestle faces and the recent trends of the industry development. Analysis is conducted of the supply and demand of Nestle product Maggi 'A Natural Choice' looking into how Nestle gauged the demand for a new product and set out to fulfil this demand.
(2007, 1100 words)
The paper outlines the initial search and reflection that led to a new product/service proposal. In the increasingly competitive health insurance industry, success depends on allowing customers to make their bespoke insurance policies, hence 'having it their way'. A marketing plan alphanumeric outline is provided to give insights for the final product proposition, especially concerning the marketing mix.
(2007, 2100 words)
This report examines Dyson as a company that has encountered success based on its capability of technological innovation. However, losing sight of marketing orientation has seen some recent failures. This report makes a strong case for innovative business engineering. This is to juxtapose the success of product orientation with the inevitable reality of market orientation. The report provides several suggestions in this context
(2006, 2000 words)
The paper examines the problems and obstacles faced in the process of developing new products. The theory of the new product development (NPD) is reviewed; the characteristics of a 'lead user' of a novel product are identified; the NPD practices of the company '3M' are discussed.
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