The paper examines the factors influencing the customers of budget hotels, focusing on Holiday Express Inn Hotel. The study employs a questionnaire as a primary research tool to obtain firsthand data; SPSS software is used. Suggestions and recommendation for Holiday Express Inn are provided.
The paper discusses how cultural factors may affect the marketing research process. Hofstede's theory of cultural dimensions is reviewed and followed by the discussion of cultural issues in the international marketing research process. The paper supports the theory by examples from the automotive industry.
This paper discusses how cultural factors may impact the marketing research process. Hofstede's cultural dimensions are first introduced, followed by discussion of cultural issues in international marketing research process. The paper supports theory by some examples from the automotive industry
The paper offers a research proposal into the users of the UK national rail network presenting a plan for North East Researchers (NER) to develop the profile of train users, types of trips, etc. The methods of the research are outlined; the research problem and objectives are formulated; the structure and schedule of the questionnaires and interviews are suggested; the limitations of the research design and ethical issues related to its implementation are outlined.
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