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(2007, 7900 words)
This dissertation examines consumer behaviour, perception, and attitude towards branded clothing among British young male consumers between 15 and 25 years old. The positioning of branded clothes in the UK market is examined investigating factors behind the buying behaviour of branded clothes. The future marketing strategies are for branded clothes are suggested. Methodology of this dissertation employs focus groups as a mean of data collection. Respondents of the dissertation discuss the following brands: FCUK, Adidas, Gap, Next, Armani, and Boss
(2008, 10 000 words)
This dissertation aims to investigate how does branding affect consumer purchasing decisions, to establish if any relationship exists between branding and consumer purchasing decision; to establish the changes in the relationship between branding and consumer purchasing decision; to identify the major aspects of branding that influences the consumers purchasing decision; and to examine the consumers' tendency to recommend brands and its effect on purchasing decisions of their friends and family. This research employed a questionnaire as the main research method to obtain primary data. The questionnaire was customised for measuring customer attitude, perception and behaviour for choosing branded products. The secondary data used in this research is obtained from various sources such as journal articles, textbooks, websites and newspapers. The data analysis focuses on several aspects of consumer behaviour, perception, attitude and brand influence which are based on theory and practice. Also, the factors that influence customers to purchase or prefer one brand over another are examined. The strategies to increase brand awareness and recognition for other brands are also evaluated along with the analysis of possible marketing tools. Proposal matching this dissertation is also available on our website under the name: C/B/805. Proposal. How Does Branding Affect Consumers' Purchasing Decisions?
(2008, 10 000 words + 1500 words)
This dissertation aims to investigate how branding affects consumer purchasing decisions, to establish if any relationship exists between branding and consumer purchasing decision; to establish the changes in the relationship between branding and consumer purchasing decision; to identify the major aspects of branding that influences the consumers purchasing decision; and to examine the consumers' tendency to recommend brands and its effect on purchasing decisions of their friends and family. This research employed a questionnaire as the main research method to obtain primary data. The questionnaire was customised for measuring customer attitude, perception and behaviour for choosing branded products. The secondary data used in this research is obtained from various sources such as journal articles, textbooks, websites and newspapers. The data analysis focuses on several aspects of consumer behaviour, perception, attitude and brand influence which are based on theory and practice. Also, the factors that influence customers to purchase or prefer one brand over another are examined. The strategies to increase brand awareness and recognition for other brands are also evaluated along with the analysis of possible marketing tools. Proposal for this dissertation is presented in the appendix.
(2008, 1500 words)
The aim of this proposal is to find out how brand affects the consumer's buying decision and the factors that affect perception and attitude towards brand which will lead to a purchasing decision. It can be assumed that brand can influence customers to buy branded products to some extent. This study plans to use a questionnaire to study the relationship between demographic profile and branded buying behaviour. Dissertation matching this proposal is also available on our website under the name: C/B/803. Dissertation. How Does Branding Affect Consumer Purchasing Decisions?
(2007, 1500 words)
This paper is a project proposal for understanding online shopping, particularly, consumer motivations and potential future patterns. The paper discusses the background and rationale of the project, presents the aims and objectives, discusses possible literature review, and presents the research methods and also the project timetable and resources. Dissertation matching this proposal is also available on our website under the name: C/B/799. Dissertation. Online Shopping
(2007, 10 000 words + 1500 words)
This dissertation seeks to understand the key consumer motivations for online shopping and how these are impacting the development of the online channel, and to understand the emerging trends for online shopping, and how the online shopping distribution channel will develop. The paper starts off with the research aims and objectives, and research rationale. The paper continues with the literature review, and then the methodology in conducting primary research. The results of the primary and secondary research are then presented. The research limitations, timetable, resources and ethical considerations are the discussed before the paper ends with the conclusions and recommendations. Proposal for this dissertation is provided in the appendix.
(2007, 10 000 words)
This paper seeks to understand the key consumer motivations for online shopping and how these are impacting the development of the online channel, and to understand the emerging trends for online shopping, and how the online shopping distribution channel will develop. The paper starts off with the research aims and objectives, and research rationale. The paper continues with the literature review, and then the methodology in conducting primary research. The results of the primary and secondary research are then presented. The research limitations, timetable, resources and ethical considerations are the discussed before the paper ends with the conclusions and recommendations. Proposal matching this dissertation is also available on our website under the name: C/B/801. Proposal. Online Shopping
(2007, 2000 words)
The paper discusses a purchase of a Norwich Union's Life Insurance policy examining various factors that have influenced the purchase. Post purchase analysis of the product is presented; its status as the "most valued purchase" is argued.
(2007, 3000 words)
The paper analyses the impact of choice on the consumer, showing a dramatic increase in the choice of various consumer products and services. The advantages and disadvantages of greater choices for consumers are outlined; the further development of the trend in choice increase is argued.
(2007, 700 words)
This paper provides a brief description of the customer buying process, its main stages, variations, and the associated marketing planning process. It would be useful for anyone interested in a brief introduction to the subject.
(2007, 4000 words)
The paper examines consumer behaviour towards the UK male deodorant 'Lynx' offering an overview of the deodorant market, the strategies of advertising, etc. Primary and secondary research methods are used to identify the market position of Lynx and the reasons why consumers purchase Lynx products.
(2007, 2000 words)
The research proposal describes the research philosophy and the methodologies that are to be applied to in investigating the drivers of consumer buyer behaviour in the purchase of branded clothing in Taiwan and Great Britain.
(2007, 9200 words)
This study is focusing on exploring the factor affecting buying decision making of the leisure hotel services. The study has focused on the leisure hotel industry in the UK. It also provides the information on the business atmosphere of leisure hotel industry in the UK. The theories of consumer behaviour have been provided. The recommendations to help hotels stay competitive and survive in the market are also discussed. Some important theories, such as consumer behaviour and marketing mix have been applied to the study.
(2007, 1000 words)
This literature review looks briefly at issues surrounding branding and its importance for the company, as well as on concept of consumer behaviour, stages of decision-making process and factors influencing it in branded apparel (clothing) buying. It touches upon the important factors that are specific to apparel buying behaviour and contains references to some resent academic papers on this subject.
(2007, 3500 words)
The proposed research focuses on investigating the attitude of customers towards the leading brands by using the Fishbein's Attitude Object Model. The industry taken as an example by the proposed research is the cereal bars industry.
(2007, 1250 words)
This work looks at how hospitality consumer develops their initial trust and purchase intention. The consumer is the end buyer of a product or user of a service and therefore, not necessarily the same person as the customer – the person who buys the product or use the service. The importance of consumer is that the marketing concept stresses that the Hospitality Industry should create a marketing mix that satisfies customers. Therefore, companies in the sector need to analyse what, where, why and how consumers buy or use their service. Understanding consumer behaviour is important to the development of marketing strategies, especially pricing, product design, segmentation, targeting, positioning and promotion. Some of the key questions answered within this work are: What are the theories that are related to consumer behaviour in the Hospitality Industry and find out the factors that attract the customers to choose any hotel or restaurant? What are the products and services in the Hospitality Industry that lead to customer satisfaction? What are the strategies used by Hospitality Managers to influence consumer behaviour? There is also a discussion on the benefits of service innovation, point of sale, and marketing concept that are examined from hospitality consumer point of view.
(2006, 3000 words)
The paper examines men's sports fashion focusing on the appeal of Erste Liga (EL) products, reviewing marketing theories, analysing the positioning of EL, examining their retail location, the components of the trendy atmosphere used by the company to influence consumer perceptions, the features of their merchandise and services, etc.
(2006, 2500 words)
The paper examines the factors behind buying behaviour providing a review of literature on the theory of motivation, comparing the features of the Internet shopping to those of traditional shopping, identifying motivations for consumer choices, and suggesting recommendations about consumer research for e-tailers.
(2006, 3500 words)
The paper examines marketing strategies used for hand sets in the mobile phone industry providing a review of literature on the mobile phone market, the effects of attitude on consumer behaviour, the theory of motivation, etc. Analysis of customers' attitudes towards the product is conducted on the basis of interviews. Suggestions about the methods of research into consumer attitudes are offered.
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