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(2008, 5400 words)
The paper examines the current brand status of the coffee brand Percol owned by Food Brands Group in the UK. The customer segments, competitive landscape and internal analysis of Percol are presented evaluating the brand identity and personality. Recommendations are suggested about a brand strategy for Percol along the lines of the marketing mix model.
(2007, 3900 words)
The paper examines the causes of the Hong Kong (HK) Disneyland negative publicity identifying their key weaknesses and suggesting strategic alternatives for their development. Internal and external analysis of the company is conducted on the basis of the SWOT model; key tactical procedures are developed to facilitate the implementation of the strategies along the lines of the 7 Ps model.
(2008, 4300 words)
The report evaluates current WestField brand and operational effectiveness highlighting marketing rationale for proposed ventures, analysing their operational implementation, and explaining the competitive advantage achieved through marketing and operational integration.
(2007, 5000 words)
The paper reports on the brand equity audit of Sainsbury's food retailer in UK providing definitions of 'brand equity', the company's background information, market description, competitor and consumer analysis and situation analysis. Recommendations are suggested for the company management offering an action plan of their implementation.
(2006, 2200 words)
The paper reports on the champagne producer Duval Leroy identifying the trends that may affect their business, and conducting analysis within the framework of SWOT, champagne market segmentation, brand features, marketing mix, etc. Financial and contingency plans for the company are presented.
(2007, 1600 words)
The paper examines Pure General Insurance (PGI) analysing their current situation from the customer perspective. Internal and market audits are conducted using Porter's 5 forces model, marketing mix model, etc. A strategy is recommended in the form of an alphanumeric marketing plan outline.
(2007, 2900 words)
The paper examines the components and values of a marketing audit presenting a case study of Penton Ltd, and assessing how the results of a marketing audit can be used effectively. An internal audit is recommended to review the company's present marketing strategy and systems and to identify the resource and capability strengths and weaknesses of the firm. An external environmental analysis pinpoints the pertinent conditions in the micro and macro environment that influence the firm's activities. The results of the audit are succinctly presented in the SWOT analysis. Recommendations are made as to how the firm can use these results to improve its marketing planning and marketing performance.
(2007, 3600 words)
The paper addresses the issues of marketing in the company Carphone Warehouse (CPW) with the focus on the function of human resources management, its impact on the marketing function and implications for the firm. The HRM theory is reviewed with reference to CPW. The impact of research developments on CPW is considered discussing the change in the relationship between human resources and marketing.
(2007, 2000 words)
This paper analyses the marketing within a specific organisation, the Carphone Warehouse. The first section provides an overview of the marketing function of Carphone Warehouse. The second section assesses the marketing function of the Carphone Warehouse. The final section provides recommendations in improving the marketing organisation of the Carphone Warehouse.
(2007, 4000 words)
The assignment contains the answers to the questions about the marketing strategy which Dell Inc should adapt to gain competitive advantage. The text discusses the main challenges faced by Dell Inc in the present marketing scenario in the PC market and the author suggests the strategies, accordingly. Analysis of Dell is conducted along the lines of SWOT, PESTEL, Porter's five forces, Ansoff Matrix and Marketing mix.
(2007, 2300 words)
The report investigates the impact of the technological advances, especially the Internet, on the marketing strategy of the Curry's retail business. Various sections of the report focus on giving an overview of the Curry's and the parent organisation DSG International Plc. It presents a SWOT analysis of the Curry's in the retail business, the analysis the customer/buyer and behaviour analysis. The report reveals the use of the Internet by Curry as compared to that of its competitors in the retail industry. In the concluding part of the report, the author recommends some suggestions to enhance the use of IT and especially the use of the Internet to Curry's' advantage.
(2007, 11 600 words)
This dissertation involves the use of qualitative case study method to investigate strategic marketing audit for the Marks & Spencer's apparel market for women. It highlights strategic marketing audit techniques of leading marketing writers. It also reviews strategic objectives, marketing objectives, target market and retail marketing mixes. The research is underpinned by the theoretical framework of SWOT analysis, PESTEL analysis, Porter's five model and the Value Chain model. Data for the investigation was collected through interviews and they were analysed to proof or contradict the main research questions. Secondary sources of data were obtained from the company's annual reports and electronic publications of current articles relating to the study.
(2007, 3500 words)
The paper reports on the Gucci brand reviewing their history, conducting Porter's Five Forces Analysis of the competitive environment within the luxury industry, analysing Gucci's market along the lines of its segmentation, targeting and positioning, conducting internal audit of their resources and capabilities, and arguing whether the company should use a uniform global strategy.
(2006, 2500 words)
The paper reports on the performance and financial situation of Coca Cola in the European and global markets conducting their marketing audit along the lines of the PESTLE model, SPICC model, 7-P model, McKinsey's 7-S model, and SWOT model.
(2006, 1500 words)
The paper presents a marketing audit of the global software supplier Oracle reviewing definitions of audit, and conducting the company's PEST analysis, market analysis, industry analysis (using Porter's five forces model), competitors' analysis, etc.
(2002, 3000 words)
The paper examines the strategy of Colgate outlining their range of toothpastes and conducting analysis of the company along the lines of PEST. Marketing objectives of Colgate toothpaste are identified using SMART model; marketing strategies and activities are defined; the stages of their product life cycle are described.
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