C/M/812. Toyota and its external communication strategy

The paper looks at the role of Toyota's communication strategy in helping the brand and, consequently, the sales. The topics examined in the study include the main objectives of Toyota's marketing campaign, their market segmentation, social responsibility, etc. Recommendations are suggested for Toyota to improve their communication strategy.

S/M/303. Explain how marketing strategies could help sports development reach its goals in terms of increasing numbers of participation

The paper examines the features of sports' marketing reviewing the basics of the marketing theory, strategic planning, etc. The use of the SWOT and marketing mix analytical models in the promotion of sport products and sports participation is discussed.

C/M/536. Integrated marketing communication strategy: A case of Haagen-Dazs

This report analyses the Integrated Marketing strategy of Haagen-Dazs. It evaluates the theories of integrated marketing strategies pursued by Haagen-Dazs for the sale of its ice-creams. Specific theories like SWOT analysis, FCB Grid Model and the Model of Cognitive Responses are highlighted. The report also examines the four marketing mixes and relates them with the Integrated Marketing Strategy. It looks at the image of Haagen-Dazs and it examines the creativity of advertising technique. It offers recommendation for the company.

C/M/533. Marketing Strategy of Kingfisher Airlines

This study focuses on examining the marketing strategies of Kingfisher Airlines, which is one of the emerging low cost carriers in India. The study investigates marketing strategies of Kingfisher Airlines by using SWOT and PEST models. Also, it examines marketing communication tools that the budget employs as well as the techniques that Kingfisher Airlines plans to use to increase numbers of passengers.

S/M/285. Volkswagen Golf GTI

The paper reports on Volkswagen Golf GTI relating the company's history and background, describing its market characteristics, reviewing the theory of brand personality, applying it to Golf GTI and critically discussing their brand promotion strategies, i.e. celebrity endorsement, on-line practices, etc.

C/M/509. Marketing Strategy Comparison between Commercial, Public and Not-for-Profit Organisations

The essay presents a comparison of the marketing strategies applied by B2B and B2C organisations as well as a comparison between commercial, public sector and that of non-profit organisations. The essay compares the Five P's of marketing strategies. It presents the difference with real world examples of the marketing strategies of non-profit and commercial organisations.

C/M/508. Marketing Communications Process (The Case Study of J'adore Perfume (Dior Fragrance Women)

This study is focusing on investigating a finding in a magazine saying: 'customer does not merely decode an advertising message, but they create or co-creates the message'. The study uses J'adore Dior as a case study to examine this issue. The analysis of the study is based on the theory and concept of marketing communications. The reasons that cause a change in the behaviour of customers in reading with advertisements' messages interpretation are also provided.

C/M/503. Mars Existing and Potential consumers

As far as the consumer base is concerned Mars bar has been able to sustain the position as the UK's biggest selling chocolate bar, thanks to its legendary TV advertising strategies. This paper will attempt to analyse its marketing strategy over the years to identify its current consumers and track changes in the industry to indicate potential consumers.

S/M/267. McDonalds and Subway: comparison of marketing communications

The paper compares the performance of McDonalds and Subway conducting their competitive analysis along the lines of marketing communications and key brand messages.

C/M/470. Barclays advertising strategy

The report is aimed at understanding the advertising strategy adopted by one of the leading banks in the UK, Barclays Group. The specific objectives of this report are to explore the internal competencies and external stimuli; analyze the communication and marketing strategy; and understand the positioning of the Barclays brand.

S/M/277. Interactive communication in marketing: case study of Green Nature North

The paper reports on the marketing practices of Green Nature North (GNN), a UK animal and conservation charity, offering an overview of their revenue sources and fund-raising activities and the GNN members' profile. A study is conducted on the development of the company's new direct marketing campaign highlighting the role of the Internet in non-profit organisations.

S/M/273. Marketing strategy. Case study of Distinctive Sound Company (DSC)

The paper reports on the marketing strategies of Distinctive Sound Company (DSC) analysing it on the basis of the theoretical approaches to marketing, i.e. the marketing mix (4P) model, product Life Cycle (PLC), pricing, product positioning in the international markets, etc.

S/M/255. Analyse Starbucks marketing approach with particular reference to nature of its chosen markets and the marketing activities developed to serve these markets. What recommendations would you make to improve their marketing approach?

The paper examines the current marketing strategy of Starbucks coffee shops reviewing their background, and reporting on their marketing communications, brand and public relations campaign, etc. Recent criticism of Starbucks from pressure groups is discussed.

S/M/252. Role of Marketing and the Marketing department

The paper examines approaches to marketing in Coventry Megabowl, a UK bowling centre, and discussing the practices of the company's marketing department. The importance of marketing and advertising is emphasised.

S/M/247. 'Tis The Season To Be Gorgeous'

The paper examines the Marketing Mix strategies of advertising and sales promotion providing definitions of both strategies and discussing their techniques. The example of Boots' Christmas campaign "Gorgeous" is used.

S/M/229. Dissertation. Royal Tokaji of Hungary: Integrated Marketing Communications project

The dissertation examines the entry of a Hungarian company Royal Tokaji Wine (RT) into the British market with their new product 'La Terre'. Situational and market analysis of the RT is conducted; their competitors' advertising techniques and strategies are reviewed; a plan of the RT advertising campaign is presented; the British code of advertising alcoholic drinks is defined. Suggestions are made about the launch of the product in Germany.

S/M/287. Marketing strategies of Evans, Peacocks and Marks and Spencer

The paper examines marketing strategies of the UK shops Evans, Peacocks and Marks and Spencer comparing their features along the lines of the 4-P model (Place, Price, Product and Promotion).

S/M/261. Identify a company or brand that you think needs to work on its marketing communications programme. Analyse the problems that are apparent and critically evaluate this evidence in light of current academic thinking. Make recommendations to the company's marketing director as to how marketing communications could be improve

The paper examines McDonald's marketing communications programme reviewing literature on the Integrated Marketing Communication (IMC) and applying the marketing mix model to the analysis of McDonald's IMC strategy. Recommendations are suggested about the use of IMC for creating positive impressions on customers.

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