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(2008, 3600 words)
The paper offers a research proposal into the impact of loyalty programs (e.g. club cards) on brand perceptions and attitudes of customers towards food retail brands (e.g. supermarkets). The paper discusses the background and rationale of the project, presents the aims and objectives, suggests a possible literature review, and outlines the research methods, the project timetable and resources.
(2007, 1700 words)
The paper proposes to examine customer loyalty in cross-cultural context. A review of academic literature is presented covering the theory of customer loyalty, relationship marketing and service quality with the focus on the mobile telecommunications market. The paper proposes to investigate the antecedents of customer loyalty for Nigerian and UK mobile phone subscribers.
(2007, 12 600 words)
The dissertation examines the antecedents of customer loyalty and their features in developed and developing countries, using the mobile phone markets of Nigeria and the UK as an example. Drawing on an extensive literature review, the study uses descriptive statistics, correlations and regression analysis to highlight how these countries differ along with a number of key variables, such as service quality, corporate identity, trust, and switching costs. The dissertation would be useful for anyone looking to write about customer loyalty and its antecedents and/or perform a quantitative based study.
(2007, 1500 words)
This paper is a project proposal for understanding loyalty cards, particularly, building relationships between supermarkets and customers. The paper discusses the background and rationale of the project, presents the aims and objectives, discusses possible literature review, and presents the research methods and also the project timetable and resources. Dissertation matching this proposal is also available on our website under the name: C/M/649. Dissertation. Loyalty Cards: building relationships between Supermarkets and Customers.
(2007, 10 000 words)
This dissertation seeks to: (1) determine how loyalty cards build relationships between supermarkets and consumers, and (2) understand the key features that consumers look for in loyalty cards. The paper starts off with the research aims and objectives, and research rationale. The paper continues with the literature review, and then the methodology in conducting the research, including the sampling strategy. The results of the primary and secondary research are then presented. Research concentrates on Tesco Clubcard and Sainsbury's Nectar Card. The research limitations, timetable, resources and ethical considerations are the discussed before the paper ends with the conclusions and recommendations. Proposal matching this dissertation is also available on our website under the name: C/M/650. PROPOSAL. Loyalty Cards: building relationships between Supermarkets.
(2007, 10 000 words + 1500 words)
These dissertation and proposal seek to: (1) determine how loyalty cards build relationships between supermarkets and consumers, and (2) understand the key features that consumers look for in loyalty cards. The paper starts off with the research aims and objectives, and research rationale. The paper continues with the literature review, and then the methodology in conducting the research, including the sampling strategy. Research concentrates on Tesco Clubcard and Sainsbury's Nectar Card. The results of the primary and secondary research are then presented. The research limitations, timetable, resources and ethical considerations are the discussed before the paper ends with the conclusions and recommendations.
(2007, 11 000 words)
This dissertation examined the antecedents of customer loyalty at two retailers. In so doing, it highlighted the level of loyalty that customers had towards two retailers across a wide range of measures. However, it was unable to directly answer the research aim because of a lack of inferential statistical analysis. As such, future research would benefit from a larger sample size and increased number of retailers. Nonetheless, the study proved useful in highlighting the main antecedents of customer loyalty that retailers should be concerned with.
(2007, 17 800 words)
This dissertation examined the concept of employee brand loyalty and its drivers: trust, perceptions of service quality, organizational commitment, and intellectual benchmarks of buy-in and employee satisfaction. In so doing, it focused on an individual firm in which it tested a 54 item questionnaire designed by the researcher and then used the final research instrument to analyse employee brand loyalty levels using both descriptive and inferential statistical analysis. This dissertation would be useful for anyone interested in the concept of employee brand loyalty or a robust research design.
(2006, 1500 words)
The paper looks at the issues of customer loyalty in fashion industry conducting analysis of consumer behaviour along the lines of the marketing mix model, i.e. with the reference to price, products, promotion and place.
(2006, 3500 words)
The paper offers a research proposal into the trends of student banking conducting a pilot study of customer service in Abbey online banking company. The study is based on primary data collection through a questionnaire. The problem with Abbey is identified; recommendations are suggested about the ways to raise their customer retention rate.
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