C/M/499. Case Study Solution: Public Relations at Sandia National Laboratories

This report has been commissioned by the managers at Sandia National Laboratories, which is a facility of Department of Energy to develop a public relations campaign to counter the public backlash to their plans of disposing 50,000 gallons of low-level radioactive water in the city sewer system of Albuquerque, New Mexico. This report provides an overview of the situation and presents the public relations strategy along with tactical plan to undertake it.

C/M/481. Emerging Public Relations Technologies

"As public become increasingly aware of the presence of public relations in the media, its ability to influence and persuade diminishes". The paper discusses that statement with reference to emerging PR technologies that are helping PR retain its underground status.

E/M/204. 'Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour', (Institute of Public Relations). Consider the above and discuss where the discipline is positioned within the marketing mix.

The paper examines Public Relations (PR) as a discipline within the social sciences reviewing PR definitions, the stages of PR development, PR functions, etc. Marketing mix model is analysed discussing the issues of marketing communications, product life cycle, advertising, etc. with reference to PR.

S/M/214. Public Relations: Reputation Audit for Cadbury

The paper examines the issues of Cadbury's reputation defining the concept of reputation audit, describing the company's history, competitors, their position in the UK confectionary market, target audience, etc. The recent Cadbury's problems caused by salmonella contaminated chocolate bars are discussed offering the situation analysis and focusing on the company's image. Marketing strategies are suggested to resolve the problems and restore Cadbury's reputation.

S/M/293. Dissertation. Sponsorship of Sporting Events

The dissertation investigates the implications of the growth of sponsorship as a marketing tool for sporting events, etc. A review of literature is presented on the history of sponsorship since the 17th century, the trends in the present-day sponsorship, the definitions of sponsorship, the types of sponsorship, the issues of fundraising, the theory of event marketing, etc. Positive and negative impacts of sponsorship are identified; strategies of sponsorship are described; the effectiveness of sponsorship is evaluated.

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