|
(2008, 3900 words)
The paper presents an e-marketing plan for an interior design company in the United Arab Emirates following the SOSTAC framework of situational analysis, objectives, strategy, tactics, action and control. The paper looks at the companies whose products are not traditionally suited for the Internet suggesting how to use the web as a tool to enhance these products, to acquire new customers and to more effectively serve the existing customers.
(2007, 1900 words)
The paper presents a marketing plan for setting up a cafeteria; secondary research is based on the data provided by the British Hospitality Association; primary research includes questionnaires distributed among the customers. Conclusions and recommendations are made about the products, prices, location, target audience and interior decoration.
(2007, 2600 words)
The paper presents a marketing plan for one of the chocolates of Godiva Chocolates (GC) assuming that GC have been acquired by Nestle, and a marketing plan needs to be developed for one of the Godiva products for the UK. The models of SWOT and marketing mix are used.
(2007, 4000 words)
The aim of the report is to develop an international marketing plan for Marks and Spencer's (M&S) entry into Spain. The report includes analysis and discussion of customers, corporate objective, corporate strategy, international strategy, proposed marketing objectives, marketing strategy, target market, market entry mode, marketing mix, monitoring, budgeting and evaluation.
(2007, 4800 words)
The paper reports on the international marketing plan for M&S in France offering a situation analysis of the French market, customer analysis and marketing strategy analysis. Recommendations are suggested to M&S about how to plan international marketing activities with the French people who are very proud of their culture.
(2007, 2700 words)
The paper looks at the attitude towards healthy eating, examining business opportunity available to ABEL & COLE in the UK organic green grocery market. Analysis is conducted of the market segmentation, customers, organic food suppliers, 4Ps model features, promotion strategy, etc. A business plan for ABEL&COLE is presented.
(2007, 4500 words)
The paper examines the internal and external environment of WMJX 100.5FM jazz radio station in Trinidad and Tobago using the models of PEST, 8Ps, 8Ss, SPICC and SWOT. The marketing strategy for the company is outlined along the lines of the marketing mix model.
(2007, 1400 words)
The paper presents a scheme for marketing a facial moisturiser providing brief information on the market segmentation, marketing communication objective, branding and advertising strategy, packaging, distribution, etc.
(2007, 7000 words)
The paper offers a marketing plan for the re-launch of Amouage, an established Arabian brand with products ranging from sophisticated perfume to the home fragrances. The paper relies on qualitative data and follows an interpretive research approach. A literature review is provided to establish the theoretical base of the study. Analysis is conducted of the macro environment of the brands' domestic market 'Oman' using the PESTEL model. The micro environment is analysed using SWOT and Porter's Five Forces models. Conclusions are made about the company's potential in the perfumery industry.
(2007, 2200 words)
This report acts as a marketing plan for a pre-clinical biotech product, discussing how the product can be brought to market. In so doing, the marketing planning process and its key stages are discussed. This includes the setting of goals, a situational audit, a marketing strategy, and the need for an action plan. These stages are applied to the pre-clinical biotech company's product.
(2007, 2000 words)
This study is focusing on developing a marketing plan for Hermes mobile network which is a nonexistent mobile service. Hermes is a mobile network that only offers pay as you go phone service with the combination of monthly contract phone benefits. For example, customers can purchase insurance for their mobile handsets and they can get 200 up to 500 free minutes any time any network when they top-up £20 and £25/month. The study consists of investigating the competitiveness of Hermes network service by applying relevant business theories and concepts, including PESTEL and Porter's five forces.
(2007, 1500 words)
The report is based on laying a marketing plan for Seafood Café. It discusses the various constituents of the marketing plan and concludes with the required recommendations based on the study conducted. It includes pricing, promotion, distribution, customer base and production plan and marketing plan.
(2007, 2400 words)
This report has been aimed at producing a strategic plan for the company 'U' in the practice industry of MarkStart that competes in the Sonite and Vodite industries, which are two types of durable goods for customers living in fictitious industrialized country of 250 million inhabitants. The objective of this report includes an analysis of the external and internal environment of the company during the 7th year of its operations and to propose a feasible strategic route forward. There have been some major reforms in the industry that can become enablers or disablers for the company and needs to be studied in detail.
(2006, 2500 words)
The paper offers a marketing plan for the launch of biofuel products (BPs) by Tesco analyzing Tesco's market for biofuel products and BPs' position in the UK (using SWOT model). Tesco's marketing strategy is outlined; financial forecasts for Tesco Biofuel are made.
(2007, 2500 words)
The report provides an in-depth e-marketing plan for one of independent hotels in the West Yorkshire Area named Five Rise Locks Hotel. In order to devise the e-marketing plan for the hotel, the report uses the SOSTAC Framework developed by PR Smith. The sections covered in the report are Situation Analysis, Objectives, Strategy, Tactics, Action and Control.
(2006, 3000 words)
The paper presents a marketing plan for a UK company Alliance and Leicester (A&L)conducting their analysis along the lines of Mckinsey's 7S model, 7Ps model, PEST, SPICC and SWOT. SWOT analysis of A&L's main competitor Abbey National is offered; A&L marketing strategies are described focusing on new markets' penetration and development.
(2006, 3000 words)
The paper reports on Sainsbury's market environment presenting the company's overview, identifying the factors that have affected Sainsbury's performance, analyzing the reasons behind the company's recent decline against the success of Tesco and Asda and suggesting recommendations to improve Sainsbury's performance.
(2005, 9000 words)
The paper investigates the feature of new interactive game play concepts, EyeToy Kinetic and SingStar that is the expansion of Sony's PlayStation project. An overview of the UK video game industry is presented; Sony's position within the industry is analysed including their innovation portfolio, SWOT, and PEST models. Porter's five forces and competitors' analysis of EyeToy Kinetic and SingStar is conducted; their marketing and financial objectives are identified; the marketing, retailing, distribution and communications strategies are discussed on the basis of the target audience analysis.
Page 1>Page 3>
|
