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(2007, 3500 words)
The proposed research focuses on investigating the attitude of customers towards the leading brands by using the Fishbein's Attitude Object Model. The industry taken as an example by the proposed research is the cereal bars industry.
(2007, 2500 words)
This report examines the consumer behaviour within Tesco Metro from observations made within the store. Trends and patterns were identified regarding the environment, store format, marketing tactics and the type of consumer who purchased products within the supermarket. While observations were taken on individuals it is important to note that there are other factors such as psychological, social and cultural issues which impacted consumer behaviour which were not evident just through observation. Tesco Metro has been a successful store format for Tesco's and this report analyses how Tesco uses devices to influence consumer behaviour, for example, through the use of the Tesco loyalty card.
(2007, 2100 words)
The following work scrutinized concept of impulse buying in marketing. It covers brief overview of impulse buying behaviour, categories, determinants and factors behind impulsive buying patterns and the marketing guidelines that can encourage impulsive buying behaviour.
(2006, 6000 words)
The paper examines the theoretical underpinnings of consumer behaviour (CB) reviewing the models of purchase and consumption, the influences on buying decisions, CB in online purchasing, cultural aspects of CB, etc. Marketing implications of CB are discussed.
(2006, 1500 words)
The paper looks at the issues of customer loyalty in fashion industry conducting analysis of consumer behaviour along the lines of the marketing mix model, i.e. with the reference to price, products, promotion and place.
(2006, 2000 words)
The paper examines the factors affecting consumer behaviour presenting a buying protocol for purchasing decisions about Clarins skincare products highlighting the goals of buying, technical criteria, economic criteria, intrinsic criteria, etc. Marketing implications of consumer behaviour studies are discussed.
(2007, 3000 words)
The paper examines the psychological notion of perception from the perspective of its application in marketing practices, i.e. in pricing strategies, product positioning, promotion techniques, etc. Customer behaviour based on the peculiarities of perception is described.
(2007, 1900 words)
This literature review critically reviews the existing knowledge on internet shopping and its comparison with the high street shopping. This review takes into account how customers perceive internet shopping and high street shopping. Some researchers have suggested that internet shopping provides more benefits to the customers as compared to the high street shopping while other studies have argued that this may not necessarily be the case and have put forward a case in favour of the traditional shopping medium. This literature review provides a critique on these studies.
(2006, 3500 words)
The paper reviews theoretical approaches to consumer behaviour (CB) providing an overview of the CB research field. Marketing, production, product and selling CB concepts are described; CB decision making process is analysed; factors influencing CB are outlined.
(2006, 2000 words)
The paper examines the importance of knowledge in psychology for understanding consumer behaviour and planning marketing activities. Theories of learning are reviewed focusing on various types of stimuli and discussing the ways in which stimulus generalization is applied to marketing.
(2006, 2500 words)
The paper examines the problems currently faced by Marks and Spencer (M&S) presenting an overview of the M&S retail sector, marketing communications, etc. A study is conducted to identify the attitudes of University students towards M&S using primary data collection (questionnaires) and secondary data analysis. Solutions to the problems are recommended on the basis of the research findings.
(2006, 2000 words)
The paper primarily deals with consumer behaviour with a focus on the 'buying' part of the entire activity i.e. how do contemporary consumers choose products? Besides this the paper would also look at some of the crucial marketing implications related to the above question with some specific reference to shopping online.
(2006, 1000 words)
The paper examines the changes in consumer behaviour brought about by technological advances, the establishment of emotional connection with customers, the role of the Internet in developing consumers' perceptions of brands, etc.
(2006, 1500 words)
The paper examines the preferences in the choice of TV channels among UK viewers studying the process of decision making in the household of a young British couple. Family roles in decision making are described; the reasons behind channel choices are identified.
(2006, 2000 words)
The paper examines British consumers’ preferences in choosing television channels arguing that these choices may indicate consumer behaviour. A research of TV channel choices in a non-traditional household is conducted analysing the influences of the household life style on the nature of decision making.
(2006, 13 000 words)
The dissertation investigates consumers’ perceptions of celebrity endorsements used in advertising and their effects on buying behaviour. The study uses direct research methods based on primary data collection (through questionnaires) and secondary research of online and printed sources. A literature review covers the theories of brand perception, celebrity culture, advertising effectiveness, brands’ internalisation, image identification, decision making, celebrity endorsement in sport, perceptions of self-image, models of celebrity selection, etc. Conclusions are made about the effect of celebrity endorsements on purchasing behaviour.
(2001, 888 words)
The paper reports on the Colgate brand of toothpaste comparing its sales in Moss Chemist and Morrisons supermarket, performing SWOT analysis of Colgate and conducting a study of customers' preferences in choosing toothpaste (via a questionnaire).
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