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(2008, 2700 words)
The paper examines the techniques of effective advertising for easyJet new credit card (CC) reviewing theoretical approaches to advertising, and exploring the nature of the Unique Selling Proposition (USP) with regard to easyJet CC. Advertising media are suggested; the objectives of the easyJet CC advertisement are outlined; the effectiveness of the storyboard is argued. A power point presentation of the study is supplied in a separate file.
(2007, 2000 words)
This report scrutinized three different aspects of advertising including new techniques of advertising advantages and disadvantages if traditional TV advertising and role of ethics in the world of marketing campaign and advertising
(2007, 3000 words)
This paper is focusing the concepts of communications. The aim of this study is to develop and design a creative print advertisement for an international charity organization recruiting business graduates to help improving small business in developing counties. It uses Care International as an example. The report starts with identifying the atmosphere of charity sector in the UK market, provides details of the target market and advertising goals. Then, it examines the literatures of communication and integrated marketing communication. Based on the concepts of the two fields, the final advert is created. The rationale of advertising content and the limitation are also provided.
(2007, 1100 words)
This short paper examined the changing nature and purpose of advertising in Russia since 1917. It highlights the growing importance of the field and its transition from propaganda instrument to economic and political tool. At the same time, it stressed the cultural and socialist bent that still have a significant influence on advertising behaviours and attitudes.
(2007, 3000 words)
The present research proposal suggests focusing on the impact of cultural factors on the perception of advertising messages. The research will be based on the cross-cultural analysis of the perception of certain advertisings. The participants of different cultural backgrounds will be invited to participate in the study. The findings will enable the researcher to make inferences regarding the degree of influence of cultural factors on the consumers' perception.
(2007, 1000 words)
The paper examines the utilisation of sexual imagery in selling products reviewing academic opinions about sexually-based advertising, its effects on male and female psyche, its relationship to pornography, etc.
(2007, 3000 words)
The paper looks at the concept of social roles disseminated through stereotypes depicted in advertisements. The features of several adverts' protagonists are analysed; the emergence of the 'New Lad' culture is discussed; the changes in the concept of masculinity are argued on the basis of primary data analysis (interviews).
(2006, 2000 words)
The paper reports on the advertising campaign for fund raising planned by the UK charity organisation AIDtsu. The profile of the company is presented; the aims, objectives and methods of the campaign are described touching on the theoretical, legal and financial aspects of their advertising.
(2006, 1500 words)
The paper addresses the issue of childhood obesity in the UK identifying its measurements, describing the effects of obesity, defining the notion of 'junk food', and discussing the implications of junk food advertising on television and the effects of the restrictions on junk food advertising for children.
(2006, 2000 words)
The paper analyses the methods of global vs. local advertising reviewing literature on the marketing communication theory, and comparing advertising strategies for various brands including Apple iPod, Procter and Gamble (P&G), etc. used in Chinese and British markets.
(2006, 2000 words)
The paper examines the mechanisms behind the appeal of advertising analysing five TV commercials from the perspective of using the elements of fear, humour, sex, emotions, music, rationality, and scarcity.
(2006, 3500 words)
The paper examines the mechanisms of creating brand images analysing the attractiveness of Coca-Cola and Pepsi adverts to various target audiences, discussing the effects of celebrity endorsement, and reviewing academic approaches to consumer behaviour, attention grabbing, the hierarchy of needs, consumer lifestyle patters, etc.
(2006, 2000 words)
The paper reports on Internet advertising reviewing academic literature on the promotional role of the Internet, comparing it with that of traditional advertising media, and analysing the advantages and disadvantages of the Internet advertising from the perspective of strategic marketing with reference to Porter's generic competitive strategies and Ansoff's matrix.
(2006, 3000 words)
The paper examines the mechanisms behind the persuasive power of adverts reviewing academic literature on the theory of marketing communications, advertising, consumer behaviour, etc. Analysis of a magazine advertisement is conducted.
(2006, 2500 words)
This report is about literature analysis of effective advertising. It scrutinized advertising process through effective planning, effective objectives, effective targeting, effective message, effective media and creativity. At the end of the paper, few differences between consumer and business to business advertising are also highlighted
(2006, 2500 words)
The paper examines the ethical issues of advertising ‘Fair and Lovely’ skin cream by Hindustan Lever’s website (www.hll.com) discussing racist interpretations of the brand image, the westernization of the Indian cultures, Indian women discrimination based on their darker skin colours, etc. Marketing strategies are suggested to rectify the company’s negative image.
(2005, 10500 words)
The dissertation investigates television advertising directed at children discussing its controversial character. A critical review of literature touches on the issues of TV advertising in the UK and in Finland, children’s consumer behaviour, children’s perceptions of advertising, unhealthy foods’ advertising, UK and Finish regulations of advertising aimed at children, etc. A cross-cultural case study is conducted to determine parents’ attitudes towards television advertising aimed at children. The methods of primary research are used including a quantitative survey research and analysis of data collected through a questionnaire. Conclusions are made about cross-cultural similarities and differences in the attitudes towards advertising to children.
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