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(2008, 5200 words)
The paper examines the role of creativity in marketing practices reviewing academic literature on the marketing theory, outlining the methods of marketing environment analysis, reviewing the theory of brand, and discussing the strategies of incorporating creativity and brand development into product development.
(2008, 550 words)
The paper reports on Sony's marketing strategy and corporate governance conducting analysis of the company's strategies and objectives and examining diverse structural and functional components of the company. Recommendations are suggested for higher profits and better performance.
(2007, 3900 words)
The paper presents a marketing strategy portfolio analysing a range of marketing frameworks and models in differing contexts to understand their particular strengths and weaknesses. Four organisations are selected as case studies, i.e. National Trust, Local Stores, Swatch, and CafeDirect.
(2007, 2000 words)
The paper analyses the marketing practices of the Carphone Warehouse offering an overview of their marketing function and suggesting recommendations on improving the marketing organisation of the Carphone Warehouse.
(2007, 2900 words)
The paper looks at marketing strategy of Bollywood films under an internationalisation perspective evaluating their current marketing position, identifying the company's strengths, weaknesses and threats, discussing what can be learned from Hollywood, etc. Strategies for marketing two new Bollywood movies are outlined considering the contingencies and the response to them.
(2007, 4500 words)
This report sets out a 3-year marketing strategy for an online travel company that specialises in selling 'specialist' tours to the over 40s market in the US and EU. Having suffered from the downturn in the travel industry following the September 11th terrorist attacks and global health scares, the company in questions is attempting to rebuild and eventually float on the stock exchange. Before detailing the strategy that the company should follow, this report first conducts an environmental audit of the market in which the company competes, including a PEST, Porter's five forces and SWOT analyses.
(2006, 6000 words)
The paper examines the marketing strategies of the leading brands in digital file players comparing the features of Apple's 20GB iPod and Sony's NW-HD1 20GB Walkman, and conducting the market and industry analysis, PEST analysis, marketing mix analysis, SWOT analysis, etc. Recommendations to both companies are suggested.
(2006, 894 words)
The paper reports on the customer service strategy in Anglian Water Services reviewing the company's background and identifying internal and external factors behind their development. The evaluation of the development strategy is made.
(2006, 7000 words)
The paper examines the principles of marketing used by McDonald’s and Burger King with reference to their unhealthy food images and adaptation to new consumer tastes. An overview is offered of the UK fast food industry, the strengths and weaknesses of competing companies in the burger market, etc. Analysis of McDonald’s and Burger King is conducted using PEST and SWOT models. The companies’ marketing action plan is presented providing information on their product, price, place, promotion strategies, etc. Recommendations are made to enhance the companies’ performance.
(2005, 2500 words)
The paper examines the marketing strategy of Marks and Spencer (M&S) relating the company's history from the perspective of their successes and failures. Definitions of marketing strategy are given; analysis of M&S marketing strategy is performed focusing on the company's culture, retailing approach, values, etc. Recommendations are suggested about M&S strategic development.
(2005, 2000 words)
The paper examines the marketing strategies of the cosmetic company L’Oreal reviewing their background and identifying success factors. The product-development and promotion strategies for a new anti-ageing moisturiser are described using the marketing mix matrix and consumer response analysis. Recommendations about L’Oreal’s product marketing are offered.
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