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(2008, 2000 words)
The paper examines the demand for bottled water in India providing an overview of the Indian drinking water market and water supply sources, reviewing the situation in the UK bottled water market during 2000-2004 and discussing the ways to enter the Indian market for British bottled water companies.
(2008, 4500 words)
The paper examines the possibilities for investing into the construction of a crazy golf course in the Canterbury area discussing the popularity of crazy (mini) golf in England, the features of the Canterbury location, its demographics and tourist attractions, the competition among mini golf courses, etc. Research methods are described including secondary and primary research (a questionnaire); the data obtained in the study are analysed suggesting recommendations to the Canterbury City council.
(2007, 1300 words)
This discussion is based on market analysis of McDonald's food products and services. McDonald's is considered as a global fast food operator with a strong brand presence and most customers are positive about their responses on McDonald's image, products and services. In this research a market survey is done among more than 100 customers and the results of the survey are provided graphically.
(2007, 1400 words)
The writer attempts to provide a comparative investigation of the online channels of the leading supermarket chains. Four superstores were identified, namely: Tesco, Asda, Sainsbury's and Waitrose. The researcher undertook the comparisons based on a 'shopping basket' resulting from purchases made during a given week. The writer, then, indulges in a process of assimilating the implications of this exercise.
(2007, 1500 words)
The paper analyses qualitative and quantitative techniques used in marketing research focusing on projective techniques (PT). Types of PT are identified; the issues of PT reliability, usefulness and validity are discussed.
(2006, 3000 words)
The paper examines the methods of reducing errors that occur in the process of market research (MR) providing definitions of MR and describing the process of research design, the types of survey techniques, the types of error associated with survey techniques, the process of a questionnaire design, etc.
(2006, 2000 words)
The paper examines the importance of market research in the innovation process arguing whether the public know what they want or just consume what they are offered. An overview of historical approaches to innovation is presented; strategic changes in gaining competitive advantage are discussed; conclusions are made about the factors behind innovation success.
(2006, 2000 words)
The paper examines the role of market research (MR) reviewing academic opinions on the reasons why companies conduct it and discussing the frameworks, benefits and problems of MR. Examples of MR strategies in various companies are offered.
(2005, 2500 words)
The paper reports on a research design in a study of consumer opinions towards Energy Chews and Lucozade Tablets. The quantitative results of the questionnaire are analysed on the basis of the secondary research findings. Recommendations about the product design and targeting are suggested.
(2004, 5000 words)
The paper presents a comprehensive assessment of Cadburys chocolate confectionery market seeking to account for the decline in the chocolate confectionary industry and identify the reasons behind consumers attitudes to buying chocolate. An overview of qualitative and quantitative research methods used in the study is given. The analysis is based on the observation conducted in several outlets selling Cadburys chocolate confectionary in London focusing on Cadburys performance in each of these outlets. Current trends in the UK chocolate confectionary market are outlined highlighting new demands that consumers place upon the chocolate confectionery industry. Recommendations are offered about marketing strategies in selling chocolate.
(2005, 2000 words)
The paper compares the benefits of qualitative and quantitative techniques used in market research. Both techniques are defined and classified into types; each type is illustrated using examples from the practices of various companies. Conclusions are made about the combination of both research methods.
(2004, 2000 words)
The paper examines the opportunities for launching a new brand of shampoo in the UK market. The target buyers of the new product and the major competitors in the market are identified. The methods of collecting data for the marketing research are described.
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