C/B/1130. Entrepreneurship and Marketing

The paper looks at the concepts of entrepreneurship and marketing analysing whether they are independent processes and examining their contribution to the success of organisations. Examples of real life companies are presented to illustrate how success was achieved through entrepreneurship and marketing.

S/M/341. The principle and practice of marketing are founded on an organisation's ability to identify and fulfil customers' requirements. Customer analysis is therefore critical to the success of organisations in achieving through planning market offers to meet the needs of specific target groups

The paper examines the role of marketing in Fast foods industry focusing on McDonalds'. An overview of the company is given; the marketing basics are described including customer value, PEST factors, market segmentation, etc.

C/M/568. Market Orientation of IKEA

This essay examines the concept of market orientation and the characteristics that shape a market oriented company. The constructs and variables that stem from a review of extant literature are then used to discuss the market orientation of IKEA - a leading furnishings company that has been around for about half a century. The essay closes by pondering over some issues in the examination of IKEA as a market oriented company, and reflecting on allied constructs that could further aid such examination.

C/M/543. Parallel importation: what are appropriate pricing strategies?

This short essay briefly defines parallel importation (also known as grey markets) and suggests various pricing strategies that can be employed in order to deal with its adverse effects.

C/M/541. International product life cycle and its benefits in making marketing decisions

This short essay briefly outlines the definition and characteristics of International Product Life Cycle (IPLC) and looks at how it can be used in order to benefit decision-making process in international marketing.

C/M/327. Analyse the extent to which effective and efficient marketing can be of value to a particular organization

The paper begins with a brief overview the marketing concept stressing on the importance of effectiveness and efficiency before diving into the new paradigm of value based marketing. The paper looks into the concept of shareholder value and the role of marketing in maximizing it. Finally, the role of marketing in non-profit organization has been overviewed prior to a fitting conclusion.

P/M/674. Marketing strategy and research: theoretical overview

The paper examines the concept of marketing strategy providing its definition and reviewing academic opinions about its role in an organisation, the bases for identifying a target market, the marketing mix strategies, etc. The role of marketing research in designing products and services is highlighted.