|
(2008, 2100 words)
The paper examines the introduction by the Virgin Group of their Virgin branded Cola, after they had identified a gap in the market. The launching strategy is described using the marketing mix model, suggesting improvements to its implementation, and reviewing the reaction of the competitors to the launch.
(2007, 5800 words)
The paper proposes a marketing plan to re-launch Stella Artois, a Belgian beer brand, in Singapore. Literature is reviewed on the theory of creating brand image and re-launching/re-vitalising brands. Analysis of Stella Artois is conducted using the PEST, SWOT and Porter's Five Forces models. The current positioning of the company, its target audience and the marketing objectives are defined. An Integrated Marketing Campaign (IMC) is proposed to achieve the company's objectives including an innovative five step model to re-launch the brand and the media mix to execute the proposals
(2007, 4000 words)
The paper proposes a marketing plan to re-launch Stella Artois, a Belgian beer brand, in Singapore. Information on creating brand image and re-launching/re-vitalising brands is provided focusing on the Stella Artois case and analysing their macro and micro environmental factors using the models of PEST, SWOT and Porter's Five Forces. The current positioning of the company, its target audience and the marketing objectives are defined. An Integrated Marketing Campaign (IMC) is proposed including an innovative five step model to re-launch the brand and the media channels used in its marketing
(2007, 3200 words)
The aim of this report is to analyze the effect of culture on the operations of launching a product in two culturally different geographical areas. In order to achieve this aim, the researcher has used Diane-35 a new contraceptive as the product that needs to be launched in two culturally different markets of India and the UK.
(2007, 2800 words)
The essay has been aimed at identifying the cultural impact on launching new products into the market. In order to achieve this objective the research has been carried out in two culturally different geographical regions i.e. China and the UK. The product that has been used for the purpose of this analysis is a new MP3 player, which has similar product attributes for both the countries. The essay has also focused its discussion on the issues faced during distribution of products in these areas.
(2005, 3000 words)
The paper reports on the UK white spirits market identifying the consumers for the Swedish Absolut Vanilia vodka. UK spirit industry is analysed using PEST, SWOT, key stakeholders and segmentation models. Analysis is performed of the new product development and launch.
(2006, 3000 words)
The paper reports on the Black Sheep Brewery (BSB) reviewing their history and background and conducting SLEPT analysis of BSB in New Zealand. An overview of the New Zealand alcohol market is given highlighting its attractions and describing BSB objectives, market entry strategies, marketing strategies, etc.
(2006, 3000 words)
The paper reports on the Storck’s nimm2 launch in the UK market describing the background of Storck, a German sugar confectionery factory, and conducting a study of British customers’ attitudes towards Storck’s new launch. Research methods include primary data collection and analysis (using questionnaires, interviews and a focus group study) and secondary research. Recommendations are made to support the launch of Storck’s new product.
(2005, 2500 words)
This paper analyses the environmental factors affecting the UK Ready to drink sector of the alcohol industry and present arguments for or against the product launch by AM Beverages Ltd. With the application of PESTEL framework, the external environment factors were evaluated and conclusion made about the feasibility of the product launch in the UK. The second part of the paper performs design of marketing plan for the launch of the drink product. This plan includes marketing objective, segmentation, targeting and positioning and product, price, place and promotion (5Ps framework) analysis.
(2005, 4500 words)
The paper examines strategic prospects for the Gordon toothbrush brand in China discussing possible benefits and risks of adopting a new ‘upgrading’ strategy. An overview of the Chinese toothbrush market is presented; analysis of the company’s market position is conducted; the plan of the new product launch is discussed.
(2005, 4500 words)
The paper examines strategic prospects for the Gordon toothbrush brand in China discussing possible benefits and risks of adopting a new ‘upgrading’ strategy. An overview of the Chinese toothbrush market is presented; analysis of the company’s market position is conducted; the plan of the new product launch is discussed.
(2005, 4000 words)
The paper proposes a launch of new PDA-cell phone by Apple Computer providing the companyÌs background, the overview of the global Ísmart phoneÌ market, the description of the product, its marketing-mix plan, financial analysis, etc.
(2006, 3500 words)
The paper reports on the launch of the Red Bull drink in Lithuania aiming to identify the product’s target market and outline Red Bull’s marketing mix strategies. Internal and external analysis of Red Bull is conducted using PEST model and recommending marketing, communications and pricing strategies.
(2005, 5000 words)
The paper examines the concept of Integrated Marketing Communications (IMC) and its use by the Coca-Cola company in launching their German brand ípsei. Coca-Cola’s background is related including the reasons for the ípsei launch. Analysis is conducted using the models of Ansoff and Product Life Cycle; the issues of market segmentation, targeting, positioning, advertising, promotion, branding, public relations, etc. are discussed highlighting the company’s strategy in marketing communication.
(2005, 2000 words)
The paper examines the marketing problems of Microsoft Xbox focusing on the dilemma between standardizing and adapting the company practices to different markets, analyzing their market segmentation and highlighting cultural difficulties of entering foreign markets, namely, the Japanese market. Recommendations are made on the international segmentation of Microsoft.
(2005, 1500 words)
The paper offers a market research tool to assist in launching a new brand of luxury chocolate in the UK. A questionnaire is designed to identify consumption patterns, target audience, preferences in advertising media, and other features of potential British chocolate buyers.
(2005, 3000 words)
The paper reports on the plan of Clair, a US manufacturer and distributor of womens apparel, to expand their business to China describing the competitive situation in the Shanghai market, the products of Clair, their market environment, Chinese consumer behaviour, etc. SWOT analysis of the entry to China and an overview of the marketing strategies are offered using marketing mix.
(2005, 1500 words)
This assignment aims to look at the concept of international production in relation to Renaults takeover of Dacia, Romania. Particularly, this assignment focuses on international marketing, delocalization and the risk of cannibalization.
(2005, 4500 words)
The paper examines the peculiarities of marketing goods and services in China for European firms providing a brief overview of the Chinese culture, philosophy and mentality and giving characteristics of Chinese consumer behaviour. Business relationships are described including Guanxi principle.
(2004, 7500 words)
The paper examines the options of overseas expanding for the UK based cereal company Jordans. The companys background is reviewed using the SWOT model; the UK cereal market is described and analysed from Jordans perspective. The analysis of ten European countries is performed to identify a target country for entry using SWOT and PEST matrices. Entry strategies and marketing mix communication plan for Jordans are suggested on the basis of the Czech Republic market analysis.
(2004, 4000 words)
The paper investigates the launching of the Pert-Plus brand by Procter and Gamble (P&G) on the European shampoo market. European business and competitive environment is described; P&Gs Pert-Plus competitive advantages are outlined. A review of the case study including brand tests is given; positive factors of launching the new product in Great Britain are outlined.
(2005, 6000 words)
The paper offers a plan of entering Italian coffee market for the Millstone Fair Trade Coffee Company. The market environment is analyzed reviewing Italian economy, culture, distribution system, market trends, consumer segmentation, competitive environment, etc. Internal and external market environment is analyzed within the frameworks of SWOT. A market entry strategy for Millstone is elaborated highlighting marketing objectives, action programs, controls and performance measures, etc.
(2005, 2000 words)
The paper seeks to investigate the possibility of expanding the production of a UK car manufacturer into an Asian economy focusing on the performance of the ACME Cars company in China and India. Social, political, technological, environmental and cultural aspects of overseas investment and its impacts on both the country and the expanding company are discussed.
(2005, 5000 words)
This report presents a proposal for Starbucks Corporation to enter into India by penetrating its market with its product and services. Various frameworks, including SWOT analysis, PEST analysis and Hofstede cultural analysis are given to show a more comprehensive evaluation of the company's strategic expansion, Indian market and its potential. Gives financial analysis of India and its main advantages for investment. Strategic recommendations for the future course of action is provided in order to achieve market competitive advantage, considering marketing mix, strategic alliances and generic strategies.
(2004, 4000 words)
The paper presents a marketing plan for entering the Turkish watch market. Political, economic, social, cultural and technological conditions of Turkey are described; market entry strategies are outlined. The profile of the Indian company TITAN is presented concentrating on its competitors in the Turkish market. Four P analysis of TITAN is performed.
(2004, 17000words)
The dissertation aims to identify the opportunities for launching a new product of Lipton Tea Company (New Lipton Herbal Tea) in the Pakistani market. Market research is performed by using direct methods of data collection (questionnaire surveys and interviews) and statistic analysis in combination with secondary research methods based on the review of literature dealing with the problems of tea consumption, social and cultural features of the Pakistani market, etc. Marketing Mix analysis is performed including Five Ps, SWOT, market segmentation, etc. Conclusions are made about Lipton's prospects in attaining market shares in the Pakistani market.
(2004, 4000 words)
The paper examines the situation in the UK bread market looking at the present trends in bread industry and centring on the prospects for the Warburtons Company to enter foreign markets. Macro-economic and micro-economic factors relevant to Warburtons' overseas expansion are reviewed. The analysis of the company is performed using the models of SWOT, Porter's 5 Forces, 12 C's, Value Chain Analysis, etc.
(2004, 2000 words)
The report seeks to evaluate the opportunities of the Burger King in the Brazilian market. The company overview is presented; the analysis of the Brazilian fast-food industry is performed within the frameworks of PEST and SWOT. The competitors of Burger King in the market are described; the problems of the market entry are outlined and supplied with recommendations about the modes of entry.
(2005, 1700 words)
The proposal is suggesting a possible entry of the UK automotive market by KIA with its luxury 4x4 vehicles called Sorento. For these purposes, the researcher undertakes a brief study of the UK automotive market, highlighting the current and future situation, listing the competitors, prices, market trends and needs and any particular important changes taking place in terms of legislation or other, for instance changes in Motor Vehicle Block Exemption Regulation (MVBER). The researcher also identifies the scope for the future comprehensive research and suggesting the methods, which can be used, reflecting researcher's limitations in time and resources.
(2003, 3000 words)
The paper reports on marketing strategies of the new Beetle adopted by Volkswagen. The author singles out and defines the strategies oriented at targeting and positioning, pricing, product, place and distribution. Conclusions are made about the most advantageous strategies. The ways of enhancing relationships with the dealers are discussed. A forecast about possible contingencies is given.
(2003, 4000 words)
The paper examines the strategies of entering world beer market performing Porter's five force analysis. The competitive environment is described highlighting advantages and disadvantages of global branding. A case study of launching a new beer brand is presented demonstrating the gains and risks of the venture. Recommendations about market penetration in the existing market are given.
(2002, 8000 words)
The paper looks at the role of China on the Asian market presenting an overview of its geo-political and economic features and exploring market entry strategies for a business related to English teaching. Marketing objectives are outlined; the issues of product adaptation, promotion, distribution and pricing are addressed. Economic, political and legal aspects of the market entry are considered.
Page 1>Page 3>
|
