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(2008, 3000 words)
The paper conducts PESTEL, Porter's Five Forces and SWOT analysis of Amazon UK designing a growth strategy and a marketing strategy for the next twelve months within the framework of the Ansoff's growth matrix and Porter's generic model.
(2006, 5000 words)
The paper conducts marketing analysis of the Live 8 event aimed at relieving suffering in Africa. Analytical models of PEST, SWOT, Value chain and Ansoff are used. A marketing plan for ONE is presented to assess the company's marketing opportunities provided by Live 8. Their current position is analysed using Porter's five forces model, discussing their marketing strategies, etc. Literature s reviewed on the effectiveness of Live 8 organisation and activities.
(2006, 3000 words)
The paper examines Tesco's solutions to earning customers' loyalty analysing success factors behind the company's performance, reviewing academic literature on customer relationship marketing (CRM), discussing Tesco's corporate brand image, and conducting analysis of Tesco using Porter's Five Forces, PEST, marketing mix, SWOT and Portfolio management models. Recommendations are made about the international operations of the company and their further overseas expansion. Negative effects of Tesco's growth on the market environment are evaluated offering possible solutions to the problem.
(2006, 1000 words)
The paper investigates the factors that can increase marketing effectiveness of Jet Airways, an Indian commercial airline, suggesting recommendations about their organizational culture, computer reservation system, ‘frequent flyer’ programme, corporate image, etc.
(2006, 4000 words)
The paper discusses aspects related to marketing Acme Corporation and includes a detailed analysis of its competitors and customers. Market segmentation is discussed and recommendations related to targeting and positioning of the Company has been made. The Ansoff matrix is used to evaluate where the Company is now and how it may grow over time. A detailed marketing mix for Acme is discussed along with implementation, risks analysis and control systems.
(2006, 3000 words)
This report covers the observations of Dixons, which is located in the Clarendon Centre in Oxford. The framework for observation included Customer service, financial services, pricing strategies, the stores’ environment and other operations of the store. The results of the observation are then analyzed of whether services and operations should need improvement. This report also focuses on their pricing strategies, as to whether they are observable and what type of pricing an electrical/computer store uses. In store marketing creates the ambience for the store and usually helps sell a certain products such as tie-ing it in with sporting events, which relates it to the customer, making the store more customer friendly, and being able to promote items which aren’t selling as well, making customers aware of discounts and or sales promotions on offer. Store ambience is another subject covered as it can help in creating more sales, if the customer feels comfortable in the store, they will stay longer, and buy more, but if the store is too cold/hot, or too loud or it smells bad, customers will go elsewhere, to find comfort, or if the store doesn’t have the right colour scheme, it can miss out on sales unintentionally, as colours play a big part in customer behaviour, i.e. green creates a feeling of trees, wilderness, and Blue is a cool, sometimes cold colours, as white is sometimes seen, but can also be seen as sterile or pure. Finally, the report includes recommendations for the store. These recommendations include basic daily operation routines and services that should be change that will satisfy its customers.
(2005, 4500 words)
The paper reports on Joe Browns Clothing (UK) reviewing the companyÒs background, and performing their marketing audit using PEST, market environment description, marketing mix analysis, SWOT analysis, etc., and identifying Joe BrownsÒ current trading strategy within the UK and overseas. Suggestions are made about targeting New York via e-tailing over the next two years outlining links between the online strategy and 7Ps.
(2006, 2500 words)
The paper reports on Rainbow Vending, a start-up business in Seoul, reviewing the Korean umbrella market and weather conditions, the environment of Seoul, the marketing planning process, etc. Analysis of the company is conducted along the lines of PEST, PorterÒs five forces, SWOT, market STP, PorterÒs generic strategy, etc. Their financial plan is discussed.
(2005, 2500 words)
The paper reports on the marketing strategies of the international cosmetic company LOreal reviewing their history and key market characteristics. Product and marketing analysis of Elvive shampoo for men is conducted using Ansoff matrix. Recommendations are offered to improve product and marketing methods.
(2005, 4200 words)
This report presents the analysis of the UK real estate firm Ö Foxtons Ltd, including the assessment of its external environment conducted into PEST analysis and companys operations conducted in SWOT analysis. The main emphasis is given to marketing analysis, where the author provides the insight into companys commitment to such issues as marketing orientation and customer focus, service quality and customer satisfaction. The author suggests the growing importance of internal marketing and the use of information technologies in order to gain competitive advantage. The recommendations are also provided in the report to show how any potential marketing problems could be resolved for effective marketing practices.
(2005, 3500 words)
The paper provides the analysis of Ericsson Telecom basing on the case
study by Jean-Pierre Jeannet & H. David Hennessey, (2004) 'Cases in
Global Marketing Strategies', 6th Ed. The analysis covers the
marketing strategy of the company in terms of strategic options for
further market expansion. The application of Ansoff business growth
matrix helps to review short and long term strategic options with
separate discussion of each of four options for market expansion:
market penetration, market development, product development and
diversification. The analysis also applies 4Ps framework and Roger's
diffusion of innovation theory.
(2005, 3000 words)
This report provides a clear account of Nike's changing performance during past decade, including its financials, marketing, strategy and advertising techniques. The report undertakes details analysis towards the evolvement of Nike's marketing in accordance with changes of public needs and preferences as well as perception of the company and its products. Finally, the report uses various academic sources in order to provide a number of suggestions on how Nike's current marketing and be further improved and developed, which is also based on summary of previous Nike's mistakes and faults. It also comments on Nike recent moves and strategies.
(2005, 2000 words)
This report presents a marketing analysis of the Balfour Beatty Plc, a world wide leader in engineering and construction industry. The author evaluates main marketing concepts, including marketing plan, sales forecasts and marketing segmentation. States the importance of market research approaches and marketing communications. Indicates the main components of marketing mix in relation to Balfour Beatty performance.
(2005, 1900 words)
The report is focused on Meggitt Plc, which is an aerospace manufacturer. The researcher is providing a brief overview on the company (and the detailed analyse of the company and the aerospace market in the Appendix) and more detailed account on contemporary marketing concept and generally use of various marketing aspects by Meggitt, joining the theory with practice, i.e. providing the real life examples.
(2005, 2000 words)
The paper examines the situation in the UK toy market focusing on the performance of Worlds Apart, a toy making company, and its recent innovative product - an inflatable bed (Ready Bed). Strategic issues related to launching the product in the American market are discussed, including SWOT analysis, Porter's Five Force analysis, etc.
(2003, 4000 words)
The paper reports on the performance of the Nike company presenting the profile of its history, marketing strategies, product portfolio, etc. Macro and micro environmental analyses are performed using PEST, SWOT, Porters five forces model, BCG Matrix, Directional Policy Matrix and Ansof Matrix. Pricing, promotion, placement and distribution strategy of Nike are outlined.
(2004, 9000 words)
A thorough analysis of the current strategic position of Sainsbury shall be defined in light of its operations within domestic and international markets. An SWOT then emerged based upon the strategic capabilities examination, which composes a resources audit and the corporate structure. Followed by the proposal and evaluation of several strategic options, each offering an alternatively forward-looking direction for JS, the objective of this project is to formulate a cross-functional strategy for the prospects, aiming to strengthen the market position and to recover the loss of market share. With reference to its corporate value and the circumstances, a final recommendation of choice shall be given.
(2003, 1300 words)
This report presents analysis of marketing excellence in the Not-For-Profit (NFP) sector. For this, the National Society for the Prevention of Cruelty to Children (NSPCC) is taken for scrutiny. The organizations strategy and operational plans are analysed to highlight whether the company is successful in the market. The marketing mixs á6Ps (Process, People, Place, Pricing, Promotion, Philosophy) framework is used for this. Next, the benefits, which the NSPCC provides to other companies interested in partnership, are analysed. Finally, the paper evaluates the organisations marketing management in terms of cost effectiveness.
(2004, 2800 words)
The essay examines various marketing strategies to help Swatch not only to maintain its present market position but also to successfully compete with its rivals and continue its sustainable growth. The paper provides detailed watch/gift market analysis, considers alternative ways of further development and concludes with a set of recommendations.
(2004, 8500 words)
The goal of this SWOT analysis is to help BMW Group to identify its critical strategic factors and then build on vital strengths, correct glaring weaknesses, exploit significant opportunities, and avoid disaster-laden threats (Slocum et al, 1994). However, despite its wide and enduring popularity, SWOT has remained a theoretical framework, of limited prescriptive power for practice (Novicevic et al, 2004). Both practitioners and researchers have been disappointed because although SWOT generates interesting questions, it provides little guidance to managers. Recent empirical work suggests that successful marketing strategies emerge from a comprehensive situation audit (Menon et al., 1999). On the one hand, the audit includes a planning input to a systematic evaluation of both external (opportunities and threats) and internal (firm strengths and weaknesses) environments. On the other hand, the information about competitors and customers (e.g. market intelligence) needs to be collected to assist senior managers in making resource commitments, which are intended to provide options for the firm to exercise in order to maximize the fit between its capabilities and future opportunities (Day and Nedungadi, 1994). Subsequent it is reasonable to forward the analysis with the 3Cs framework.
The idea is to go for a segment of the market where, by virtue of BMW Groups distinctive strengths, it is able to satisfy customer needs better than (or at least as well as) its competitors. This necessitates a thorough understanding of the strengths, weaknesses, opportunities, and threats profile (SWOT) facing the firm- something which can only be achieved by a dedicated internal (company), competitor, and customer/market analysis (Brooksbank, 1994).
(2004, 8000 words)
This report looks at the BMW's global marketing strategy. The report includes analysis as 3C's (Company, Competitors, Competitions), Porter's 5 Forces, Porter's Three Strategies, SWOT analysis, Resource and Capabilities Analysis, Ansoff Matrix, BCG Matrix and McKinsey Matrix (Portfolio Analysis), TOWS Matrix, Analysis of Market entry alternatives. Finally a overview of the impact of the cultural differences on the adaptation/Standardisation of the Marketing Mix is given. The Appendixes help in deeper understand the above analysis giving the details of the models presented in the body of the report.
(2004, 2300 words)
The report provides a set of analysis of Harley Davidson Company in regard to its plans to move some of its activities over to Europe. The report includes such things as SWOT, Porter's Five Forces, BCG Matrix, Value Chain, Branding, overview of stakeholders and key success factors. In addition, the report focuses of positioning and market expansion activities as well as detailed overview of possible future strategies.
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