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(2008, 5100 words)
The paper reports on ING Direct UK investigating the influence of the brand management on perception, attitude and behaviour of customers toward digital banks, ING Direct in particular. The methods of research include a focus group interview as a primary research tool, and secondary data obtained from textbooks, Business Library, the Internet and journal articles.
(2006, 9500 words)
This paper focuses on a study of consumer behaviour which has been concerned with the consumer behaviour as demonstrated by the demographic segment known as ‘Generation Y’. The dissertation aims to explore the relationship between culture and the behaviour of the above segments in the USA and in the UK. The Literary review identified several issues that needed to be answered, namely that consumer behaviour is influenced by many factors, the most important being culture; other factors identified were symbolic meanings attributed to products and generational defining moments. The dissertation has identified changes in the population breakdown, characteristics and attitudes of the segment and cultural differences between the various countries. The study found that there is very little difference between the consumer behaviour demonstrated by both cohorts and suggests that globalisation and the internet is creating a homogenous society. The methodology explains and justifies the approach that has been taken by author. The research was based on secondary data which gathered relevant studies that had been carried out in the USA and in the UK.
(2005, 2200 words)
The Paper discusses the term "Value" in marketing with respect to consumer behaviour. Questions discussed are: What is the best value for customers? How do they perceive Value? When the customers are most satisfied the fact getting the best Value for their Money?
(2005, 13500 words)
The dissertation aims to identify whether the breach of business ethics by multinational corporations (MNCs) can affect consumer behaviour. The study offers a review of academic literature on corporal social responsibility (CSR), individual and business ethics, business ethics in developing countries, global integration and MNCs, consumer behaviour, etc. The author conducts a case study research of consumer attitudes towards Gap, the company known for breaching their ethical code of conduct. Research methods include collection and analysis of primary quantitative and qualitative data (obtained via questionnaires) in combination with secondary research data concerning the problems of workers rights and human exploitation. Conclusions are made about the influence of unethical activities of MNCs on purchasing patterns.
(2005, 5000 words)
The paper compares customer complaint behaviour in Britain and China offering a review of literature on service quality (SERVQUAL) models, customer behaviour, global and regional aspects of customer satisfaction, Hofstedes cultural dimensions, etc. Research methods include primary data collection (questionnaires), sampling, statistical tests, pilot tests, etc. The implications of the findings are discussed providing the ground for recommendations in customer retention.
(2005, 1500 words)
The paper examines the peculiarities of teenage consumers connecting it to youth culture and offering a review of literature on culture, cultural identity, youth identity, consumer culture, etc.
(2005, 2000 words)
Food packaging and labelling can play an important role in promoting healthy eating habits among adults and children. Food companies realising that more and more people are becoming health-conscious introduce healthier options in their offering thus capitalising on the trend. They can also contribute to the well-being of their nations by promoting better, more balanced diets. This is particularly important for children as, according to a research, eating habits are formed in the childhood and then carried through to the adult life. The essay looks at problems associated with excessive consumption of high-calorie, high-fat, sugary food and calls on food producers to be responsible corporate citizens by producing and advertising healthier products. The role of packaging and labelling in communicating the healthy life style is then examined followed by the consideration of measures that companies could undertake in order to both improve their margins and contribute to alleviating the obesity problem.
(2005, 11000 words)
The dissertation aims to investigate mens attitudes towards shopping for clothes comparing buying preferences in two age groups: men in their 30ies (Generation X) and men in their 20-ies (Generation Y). The study presents a review of literature on consumer behaviour, social changes in gender roles, the ‘new man image, self-identity, fashion codes, ‘Generation X and ‘Generation Y values and attitudes, etc. The qualitative methods of primary data collection (semi-structured interviews and survey questionnaires) and interpretation are used. Research finings provide the background for the conclusions about the peculiarities of mens shopping behaviour in the studied age groups.
(2005, 19500 words)
The aim of the dissertation is to investigate consumer complaint behaviour (CCB) studying it in Hong Kong Chinese and British consumers. A literature review provides information on CCB as a post-purchase evaluation process, the nature of consumerism, service quality, customer satisfaction, culture differences, comparison of Hong Kong Chinese and British cultures. Research methods are based on the deductive approach of building hypotheses and testing them by primary data collection (questionnaires) and survey. Conclusions are made on the basis of the statistical findings about the influence of personal characteristics and attitudes towards consumerism on CCB.
(2005, 12500 words)
The dissertation investigates the impact of competition in the UK electricity industry reporting on the consumer behaviour in the electricity market and investigating the causes and implications of switching electricity suppliers. The study provides a review of literature on the competition in the UK electricity market and the models of consumer behaviour. Hypotheses about consumers switching are formulated and empirically tested using qualitative and quantitative methods of primary research (questionnaires sent to consumers and a face-to-face interview) and secondary research. Conclusions are made about the validity of the hypotheses.
(2005, 9500 words)
The paper examines the Rock industry of today analysing the band-fan relationship as a form of relationship between consumers and brands, and focusing on the case study of a contemporary rock band ‘Muse. A literature review covers the theories of consumer behaviour, relationship marketing, brand communities, business environment in the music industry, self-identity of rock artists, etc. The research uses the Netnographic method based on the Internet communications combining primary data (online posts, interviews) and secondary data analysis. Conclusions are made about the trends in the consuming behaviour of rock bands followers.
(2005, 2500 words)
The paper seeks to identify what motivates consumer behaviour. The hierarchy of consumer needs is described; a study is conducted in two shopping centres (Bentalls Centre, Kingston and Treaty Centre, Hounslow) using the method of direct data collection (questionnaires) and interpretation. Motives for consumer decision-making are classified and described highlighting specific features of e-shopping.
(2005, 1500 words)
This essay discusses the issue of consumer behaviour and the degree of consumer involvement in advertising. Evaluates the ways of determining consumer involvement in marketing of products and services.
(2005, 1300 words)
This literature review is focused around a specific question of attainability of customer satisfaction. Therefore, the paper defines the subject itself, identifies related areas and issues as well as directly debates upon the issues of customer satisfaction and importance of it as a goal or objective for different organisations. Finally, the review includes the suggestions for future research on this matter.
(2005, 2700 words)
This paper performs a research in buying habits and motivations of Pakistani Muslims in the UK for shopping for ready made meals and pre-packaged meat. The research is performed in two parts: firstly the secondary research was performed on a base of researches of academics and theorists in this area. The theoretical frameworks, factors such as social, cultural, psychological and economic were scrutinized and their impact on the shopping behaviour and motivation was evaluated. The theoretical frameworks were implicated to empirical evidence of the case study. Second part conducts evaluation of quantitative research findings. Finally, the paper concludes by comparing the theoretical and practical findings and giving some recommendations.
(2004, 16000 words)
The dissertation aims to explore the motives behind Turkish consumers' preferences in making choices between the products of foreign origin and those of domestic origin. The objective of the author is to identify the implications of ethnocentric tendencies in consumption for marketers in Turkey. The author uses the methods of primary data collection (questionnaires) in combination with data interpretation and secondary research techniques (a review of literature on ethnocentrism and consumer behaviour). The factors determining Turkish buying behaviour are disclosed and analysed. Conclusions are made about socio-cultural aspects underlying the preferences of the consumers in a developing country.
(2004, 20000 words)
The aim of the dissertation is to study buying behaviour of the West Indian ('Black') community in the UK. The objectives are to determine identity categories associated with Indians and their age characteristics. The review of literature covers historical, cultural and ethnical issues of Indian identity integrating it with personality studies. The methodology is based on the quantifiable observations for statistical analysis and philosophical interpretive research method. A focus group and questionnaire are used to analyse the primary data. The findings reveal ethnical, personal and cultural characteristics relevant for identifying West Indians' consumer behaviour. The conclusions are made about the implications of this identity that need to be taken into account by the UK marketers.
(2005, 2000 words)
The paper looks at the role of consumer analysis in marketing practices. Factors motivating consumer behaviour are analysed highlighting the hierarchy of customers' needs and the conflicts between motives in making a purchase. Theories related to understanding customers are reviewed including economic, social and psychoanalytic approaches.
(2005, 3900 words)
This essay explains and compares the consumer behaviour of children and young adults towards brand trainers. The essay contains practical work in form of an interview and a survey. The questions of the survey are included in the back. At first the essay, examines the consumer behaviour of children from low income families and secondly the consumer behaviour of University students. The essay ends with a conclusion and suggestions for further research studies on this topic.
(2005, 2000 words)
The paper looks at the consumer behaviour of the former GDR citizens after the reunification of Germany. A brief overview of the history and economy of the country is given; the demand for various goods is analysed focusing on food consumption. Conclusions are made about buying behaviour in capitalist and socialist states.
(2003, 20000 words)
This is the excellent dissertation concentrating on the impact of brand image for buying decision among different consumer groups. Please contact us for further information on this dissertation.
(2004, 18000 words)
This dissertation aims to investigate consumer motivations towards shopping on the Internet. Literature review of the dissertation refers to a number of different models including Technology Acceptance Model (TAM); Theory of Planned Behaviour (TPB); Consumer Value Typology and other models. Primary Research of this dissertation consisted of questionnaire research and aims to analyse the exact factors which motivate consumers to go shopping online. Findings of the dissertation are analysed and important conclusions are highlighted. Please contact us to get more information on this dissertation.
(2004, 28000 words + 3000 proposal,)
The dissertation is primary concentrated around the topics of branding, consumer behaviour and in particular link between demographics, brands and consumer behaviour. In more detail, the main focus of this research was placed upon the study of correlation between brands and demographics, i.e. how important the brand in terms of influence for people of different age demographics. The initial study of the literature has revealed that adolescents place a great deal of importance in brand name and image when making buying decisions. It was further expanded into comprehensive literature research and review of branding and demographics. The research was based upon two approaches - primary and secondary. The secondary one was in terms of detailed study of the literature available on main research subjects as well as review of previous similar researches. The primary research was reflected by use of focus group and semi-structured interview research methods. The survey consisted of 15 focus groups. On the whole, the overall picture was created for each age group in terms of how, what and where they buy along with their preferences and tastes. It was made available to see the importance placed by each particular group upon the brand names and image. It was identified that there is a significant difference in this respect varying from one group to another.
(2004, 3000 words)
This essay looks at the evolution of consumer behaviour. It is true that consumption has been taking place in all human cultures, since the beginning of the humanity. It is also true that goods, work and consumption should be considered in the whole social scheme as aspects of our life, and therefore it has to be taken in account that the concept of consumption, its nature, its importance, the forms it which it has taken place and the goods and services it involved, have been changed with the evolution of the social system. This essay strives to critically appraise whether or not nowadays we can say "we are what we consume".
(2004, 2700 words)
This report is focused upon the critical discussion of effect of globalisation on consumer behaviour. The researcher touches upon the theoretical basis (using various famous academics in the filed) of globalisation and consumer behaviour concepts, highlights the most important uniting and opposite points (in order to establish the link in between the two) as well as takes a specific focus on culture and its influence in the relation of the two original concepts. The report is completed by the conclusion on findings and a number of recommendations/predictions for the future.
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