|
(2008, 1200 words)
The paper examines the pricing and distribution strategies of the Hilton Hotels Group in Mumbai, India and London, UK. Hilton London in Park Lane symbolizes super-rich status whereas Hilton Towers Mumbai is geared towards holidaymakers and tourists. Different customer segments, economic situations and the countries' specific needs are considered showing their influence on the brand pricing and brand distribution strategies of Hilton.
(2008, 2700 words)
The paper presents a review of academic literature on the issues surrounding strategic brand management, branding and brand awareness. It is shown that branding is vital to most products, and marketers can use different types of marketing strategies and marketing communication tools to build a strong brand.
(2006, 15 000 words)
The study has been concentrated in the domain of brand building within telecommunication industry. The advantages of branding for different sectors in the UK telecommunication industry have been presented and highlighted in the study. The research has been aimed at understanding the dynamics of brand building and therefore has developed a brand building framework for the telecommunication companies. The dissertation comprises of the following chapters: introduction, literature review, methodology, analysis & findings, and conclusion. There has been an in depth critical review of the literature that has discussed different models and theories that have been presented in the domain of service branding. The study uses a multi-method strategy has been adopted to accumulate data from primary and secondary sources. Analysis comprises of an in depth industry lifecycle analysis, PESTEL analysis, branding in telecommunication analysis and development of brand building framework for telecommunication companies.
(2005, 2000 words)
The paper discusses the significance of luxury brands for the corporations behind them reviewing studies on corporate brand management and analyzing differentiation of PPR (Pinault-Printemps-Redoute) and LVMH (Moet Hennessy Luis Vuitton) on the basis of groups background survey.
(2006, 1500 words)
The paper examines the added value of a brand reviewing scholars opinions on brands, value of brands, cultural elements of the brand, strengths of the brand, brand loyalty, etc.
(2006, 1000 words)
The paper looks at the added value of a brand reviewing definitions of ‘brand, ‘core product, forms of added value, successful and unsuccessful brands, etc. The factors contributing to brands success are discussed.
(2006, 1500 words)
The paper examines functional, social, emotional and other benefits produced by a brand focusing on the market relevance of added values and providing examples of well-known brands.
(2005, 2500 words)
The paper examines the mechanisms of an international brand development providing definitions of ‘brand, analysing the reasons behind the effective brand positioning of Amazon.com and discussing marketing strategies for creating a strong brand identity.
(2005, 1500 words)
The paper looks into the reasons for a brands success outlining the main components of successful branding and their marketing advantages. Brands are discussed from the marketer and consumers perspective.
(2005, 12000 words)
With the proliferation in Internet usage across the globe, unsolicited commercial email (UCE), otherwise known as spam, has grown in more than equal measure. It has not only become a nuisance to individuals but commercially costs businesses tens of billions of dollars each year. The question has to be asked: Why do some businesses continue to use UCE as a method to build their brands and what effect is this having? In order to understand the effect of spam on brand image, interviews were conducted with individuals and employees of firms who have received spam. The results were analysed and discussed in light of the literature review. The literature review contrasts the effect of spam in the US and UK, the former being far less restrictive than the UK, where non-permission based email is now illegal. It also provides a comprehensive review of the literature on brand image, traditional and relationship marketing, customer loyalty, the buying process, UCE as a marketing technique, and permission-based and opt-out email policies. This dissertation would be useful for anyone interested in branding and the effect of spam, or other related issues such as traditional and relationship marketing, customer loyalty, the buying process and permission-based marketing, which are comprehensively covered. It is also useful in highlighting how to perform and analyze primary research and then apply those findings to the literature that has been set out.
(2005, 11000 words)
This dissertation is primary concerned with case study of the FCUK, and in particular, use of branding and shock advertising strategies and techniques by this organisation on its way to success, which however, as it has been identified by the researcher was somewhat very turbulent and complicated, i.e. the company has made a number of major mistakes and faced many scandals, so that even now its position remains relatively unstable ? all of this is detailed in the literature review. The dissertation is based on the results of the secondary research by the means of reviewing various sources of information as academic, so the practical. In more particular terms, the dissertation reviews various aspects and angles of branding with a specific attention to the brand extension and use of emotions in branding based upon the controversial advertising. The researcher engages into number of discussions as subject to cultural impacts, ethics, use of controversial advertising, importance of demographics and general assessment of the companys activities up to the present day as well as providing some predictions for the future. The theme of this research is providing enough room for further expansion and improvement, in case you may consider to do so, perhaps, as the subject to any changes which may take place in regard to the activities of FCUK.
(2005, 3900 words)
This essay explains and compares the consumer behaviour of children and young adults towards brand trainers. The essay contains practical work in form of an interview and a survey. The questions of the survey are included in the back. At first the essay, examines the consumer behaviour of children from low income families and secondly the consumer behaviour of University students. The essay ends with a conclusion and suggestions for further research studies on this topic.
(2003, 3500 words)
This report analyses whether a consistent brand identity can only exist as a result of a well planned advertising strategy, which has clearly stated communication effects and one which considers exposure to appropriate target audiences and positioning strategies. Report refers to the Red Bull brand in the analysis.
(2004, 4000 words)
The report is in a way a proposal of extension of the Nike brand into condoms Market. In order to do so, the report is providing the full rationale behind such suggestion in terms of solid theoretical base (on definition of brands, brand extension, line extension, B/W Method of brand marketing, brand delusion and so on). The researcher is also developing a slogan to head the marketing campaign of the proposed brand extension. The report is completed by critical conclusion, whether the initial proposition may have every success in the future and what further marketing efforts may be required to succeed. In addition, the report offer a number of appendixes, including such items as SWOT, PEST, Kapferer's Brand Identity Prism, Marketing Mix, Porter, Marketing Research and detailed account of BW Method' of Brand Marketing.
(2004, 1000 words)
The paper will discuss the statement that "destination branding has become the basis for survival within a globally competitive marketplace". At the beginning, the general importance of branding will be considered with the subsequent reference to destination branding issues. The paper will consider the importance of destination branding at different angles: within the changing conditions of global business environment and in the context of consumer behaviour and the determinants of destination choice.
(2003, 2000 words)
This report discusses whether business to business and consumer brands the same. Report introduces the concepts of brand and branding; Business to Business vs. Consumer Markets and develops an argument of whether business to business and consumer brands the same.
Page 1>Page 3>Page 4>Page 5>Page 6>Page 7>
|
