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(2008, 2000 words)
The paper examines the benefits of an effective marketing mix strategy using the examples of the furniture manufacturer IKEA. The principles of the marketing mix (four Ps) and STEP analysis are outlined with reference to IKEA practices.
(2007, 1000 words)
This paper briefly examines the marketing mix (product, price, place and promotion) of the two leading low-cost, no frill airlines, easyJet and RyanAir. In so doing, it highlights the similar approaches that both airlines adopt.
(2007, 2500 words)
The paper examines Public Relations (PR) as a discipline within the social sciences reviewing PR definitions, the stages of PR development, PR functions, etc. Marketing mix model is analysed discussing the issues of marketing communications, product life cycle, advertising, etc. with reference to PR.
(2006, 3000 words)
The paper reports on T-Mobile of Deutsche Telekom defining their target market and analysing their marketing strategies along the lines of the Marketing mix (7P) model.
(2006, 1500 words)
The paper reports on the pharmaceutical company Pfizer offering an overview of the industry environment and the development of pharmaceutical products. Analysis is conducted of Pfizer's micro-environment discussing their Marketing Mix features and suggesting recommendations about the company's business and financial strategies.
(2006, 4500 words)
The paper examines the bottled water market in Ireland describing the current market situation in terms of trends, competitors, products, brands, etc. Factors affecting bottled water manufacturers are identified; the processes of manufacturing and distribution of bottled water are reviewed; the major competitors of bottled water in Ireland are described using Marketing Mix 4P analysis.
(2006, 3000 words)
The paper examines the marketing strategies of Coca-Cola presenting the company's overview, and discussing their strategies in the US and international markets. The benefits of the international marketing are highlighted; marketing mix 4P analysis of Coca Cola is performed; the company's objectives are identified within the framework of SMART model.
(2006, 1500 words)
The paper examines the problem of cross-cultural differences in the context of globalization reviewing the theories of cultural dimensions by Hofstede, Hall, etc. The effects of the cultural factors on marketing practices are discussed using Marketing Mix and PESTEL models.
(2006, 1500 words)
The paper reports on Mercedes-Benz offering an overview of the company's history and background, and conducting Marketing Mix analysis of Mercedes-Benz USA. Recommendations are offered about the development of the company's e-markets.
(2006, 3000 words)
The paper reports on Debenhams, offering an overview of their history and background, and conducting analysis using the models of marketing mix and SWOT. Recommendations are suggested about Debenhams' target market, marketing communications strategies, brand positioning, etc.
(2007, 1300 words)
This discussion would focus on marketing, communications and public relations to understand the marketing concept as well as the role of promotions in successful marketing management. The marketing mix consisting of 4Ps of product, price, promotion and place, represents strategies that can help promote and meet marketing objectives and strike a balance between the right marketing elements, so that optimum elements are used in the right proportions to bring about success in selling of products and services. An elaborate discussion on the relationship between public relations and marketing focuses on the crucial role of communication in marketing campaigns.
(2006, 2700 words)
This work looks at how factors in the macro-environment can influence the behaviour of easyJet customers in its markets over the next five years and undertakes an analysis of easyJet customers establishing the profiles of three different customer types that it serves. Then an analysis of how the marketing mix varies according to the profiles of the three different customer types follows and the work ends with recommendations for change to the marketing mix of each customer profile in light of the current and predicted changes identified.
(2006, 2000 words)
The paper examines managers' approaches to price setting identifying internal and external factors behind pricing decisions, discussing marketing-mix pricing strategies, and outlining general principles of pricing.
(2005, 2000 words)
The paper reports on the performance of IKEA, a Swedish furniture retailer, conducting its marketing mix analysis and identifying key elements of the company's success
(2006, 2000 words)
The paper reports on a new dairy product St. Ivel Advance (“clever milk”) launched by Dairy Crest. The reasons behind the decline in liquid milk consumption in the UK are reviewed; Dairy Crest’s strategy in launching St. Ivel Advance is analysed describing the marketing mix characteristics of the product, price, place, promotion, etc.
(2006, 3100 words)
The report is aimed at analyzing the marketing mix of internet service providers (ISPs) with the help of relevant and in depth literature review. The report uses the 7Ps marketing mix for service industries and has been divided into two major parts i.e. the marketing mix adopted by the ISPs and their impact on the usage of internet. The study has been conducted with the help of secondary data from theorists as well as practitioners in the field and has a mixed approach from different perspectives.
(2006, 2000 words)
The essay is aimed at exploring the international marketing mix of one of the most successful brand in the world, Coca-Cola. The essay establishes that the basic aspect of international marketing mix is to achieve equilibrium between standardization and adaptation of its different components. Therefore the essay holds section on company background, different schools of thoughts on standardization debate, explanation of company's marketing mix and quantification of the marketing mix. The conclusion is derived by using a mix of literature and practice of the company.
(2006, 2500 words)
Warehouse is one of the major specialised retailers operating at the highly competitive mass segment of fashion market. The short product life cycle, new trends in consumer behaviour, continuing pressure to lower prices have forced companies to use comprehensive analysis of marketing position, marketing mix, internal and external operating environment. The fashion of “young” can be seen as an important target for Warehouse. This essay therefore undertakes a comprehensive consideration of aspects mentioned above to draw recommendations in order to maximise fashion promotion and to future marketing potential.
(2006, 3000 words)
This paper examined the setting up of an Oxygen Bar in Harrow from a marketing perspective. Taking a question and answer style, the paper addressed three marketing issues: First, using a PESTLE analysis, the success of the Oxygen Bar in the medium term was analysed and the attractiveness of market entry was assessed. Second, using the notion of market segmentation, potential target markets and customer profiles for the Oxygen Bar were identified. At the same time, a proposed marketing mix to be implemented was put forward. Finally, the staffing and equipment resources required to run the Oxygen Bar for a period of a week was detailed.
(2005, 3000 words)
The paper looks at the demand of the Asian females in the UK bridal dress market reporting on the opportunities for a wedding dresses designing service and highlighting its unique selling points, challenges and business prospects. Marketing mix including pricing, promotion, place, people, process, etc. is presented.
(2004, 2000 words)
The paper addresses the problems of international marketing focusing on the product component of the Marketing Mix. Definitions and classifications of the Product Component are given; adaptation and standardization theories are discussed in the context of globalisation. Combinations of product / communication strategy are illustrated with examples in fast food industry.
(2004, 1500 words)
This paper analyses the Strategies used by Dixons group to become the dominant player in electrical retail market; 7 P's of Marketing Mix of Dixons group; Porters 5 Forces and concludes with recommendations for Dixons to entice more customers to shop online.
(2005, 2500 words)
This essay defines the marketing mix, illustrates its development over the past few decades, gives examples of how it may be applied. A balanced argument with advantages and disadvantages of the current marketing mix theories is presented.
(2005, 1500 words)
This report highlights main macro economic elements that are likely to affect the marketing mix of Safeway Supermarkets. Presents PEST analysis and other determinants of the macro environment in regards to the performance of Safeway and its decisions over companys 7Ps analysis.
(2004, 4000 words)
The paper discusses the importance of marketing mix strategy for UK clothing retailers. On the basis of various companies it shows the current content of 4PS and the way it is utilised by fashion retailers. The position map is used to distinguish and compare marketing mix strategies of such retailers as Harrods, Selfridges, Gap, M&S, New Look and Mathalan. The discussion introduces the real-life examples of the marketing approach in clothing retailing, outlines the competitive basis and shows the cost of misfit.
(2003, 5800 words)
The report covers an analysis the Levis companys marketing mix strategies in general and international, examines the economic, legal, and cultural dynamics of European and Japanese markets, includes company SWOT analysis
(2004, 3000 words)
This essay introduces the term of 'ethics' and discusses how ethics can affect all major areas of Marketing Mix (Product, Price, Place, Promotion) by using examples that have been highlighted in the media.
(2003, 2000 words)
This report analyses the reasons and grounds for market segmentation; Product differentiation and market segmentation; bases for market segmentation; Correlation of market segmentation and the marketing mix and benefits of market segmentation.
(2003, 1800 words)
This paper presents the marketing mix of tourism in Spain. It is assessed according to price, place, product, promotion, processes, people and physical evidence.
(2004, 2500 words)
This paper analyses standardisation versus adaptation of Marketing Mix for international and global companies. Theories and views towards standardisation and adaptation are carefully discussed related to the academic theories. Views towards Brand standardization, Brand adaptation, Brand globalization and Brand customization are discussed. After that this paper explores the following: advantages and drawbacks of standardisation versus adaptation, promotional standardization (The pattern standardisation and the prototype standardisation), Standardised brand/product and standardised communications, Standardised brand or product and locally adapted communications, Locally adapted product or brand and locally adapted communications and Locally adapted product or brand and standardised communications. The report ends with analysis of applicability of Standardisation versus adaptation of Marketing Mix and branding.
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