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(2008, 1500 words)
The paper examines the functions of governance and management analysing how they influence marketers' distribution strategies, and arguing the importance for marketers to align their strategies in accordance to corporate strategies.
(2007, 2000 words)
The study analyzes the following case study: Carroll, C. and M. O'Connell, 2004, "Philip Kenny Designs? Crafting an exclusive homeware brand", Cases in Irish Marketing Management, MII. It examines the changing marketing and competitive environment and comments on the organizations marketing planning approach. It identifies growth strategies for the organization in the wake of internal difficulties and external threats and suggests ways in which Phillip Kenny can successfully compete in the marketplace.
(2007, 1600 words)
This paper considers the planning of conference entitled 'Customers – Who are they and what are they thinking?', hosted by the Lufthansa, the German airline. 3 alternative London venues are considered according to a set of defined requirements, and one is chosen from these to host the event. Following this, and a budget is drawn along with a framework for assessing the event's success.
(2006, 3500 words)
The paper examines the keys to successful marketing planning and applying it to the tasks of marketing an exhibition/conference and a music festival. The issues of promotion, catering, HRM, communications, safety, risk management, etc. are discussed.
(2006, 1500 words)
The paper examines the applications of the strategic marketing planning (SMP) theory reviewing the stages of the SMP process, highlighting the importance of PEST, SWOT, and product life cycle (PLC) analytical models and discussing the benefits of SMP for businesses.
(2006, 1500 words)
The paper examines the applications of the strategic marketing planning (SMP) theory reviewing the stages of the SMP process, highlighting the importance of PEST, SWOT, and product life cycle (PLC) analytical models and discussing the benefits of SMP for businesses.
(2006, 2500 words)
The paper examines the role of marketing planning (MP) reviewing related academic literature, highlighting the benefits and limitations of MP, and offering proposals on MP improvement. The issues of scenario planning are critically discussed.
(2006, 2500 words)
The paper reports on Rainbow Vending, a start-up business in Seoul, reviewing the Korean umbrella market and weather conditions, the environment of Seoul, the marketing planning process, etc. Analysis of the company is conducted along the lines of PEST, Porter’s five forces, SWOT, market STP, Porter’s generic strategy, etc. Their financial plan is discussed.
(2006, 4000 words)
The paper reports on the preparation for an integrated marketing campaign aimed to increase the penetration of YPRC (Young Persons Railcard) and its rail usage among the existing card holders. YPRC is analysed using SWOT and STP (segmentation, targeting and positioning) models; the company’s objectives and strategies in conducting the campaign are outlined; the budget allocations are identified; the effectiveness of the campaign advertising is evaluated.
(2005, 3100 words)
This report analyses a case study of furnishing company, producing curtains, rugs and soft, that desires to expand into the American and European market. The author describes the potential market entry in the form of alliance and presents an outline of international marketing plan for the company.
(2005, 2000 words)
The paper is a discourse on the subject of marketing planning. The definition of a marketing plan is given, its importance in business practices is explained. Obstacles to the implementation of a marketing plan are outlined; typical shortcomings in market planning are discussed.
(2005, 2000 words)
This paper is based on a case study of recently taken over and refurbished hotel in the UK. The aim of the new management of the hotel is to prepare a marketing plan and therefore, they require an account of information required for marketing planning and decision making, which are described by the means of this report. Furthermore, the report highlights and critically assesses the informational sources available to the organisation internally and externally, providing the examples. Moreover, report also includes discussion of such issues as use of Porter's 5 Forces Model; SWOT; reliability of the information and sources and quality vs. cost-effectiveness of information. Finally, the research is making conclusions and recommendations based upon the evaluations.
(2005, 1500 words)
This paper is based on a case study of recently taken over and refurbished hotel in the UK. The aim of the new management of the hotel is to prepare a marketing plan and therefore, they require an account of information required for marketing planning and decision making, which are described by the means of this report. Furthermore, the report highlights and critically assesses the informational sources available to the organisation internally and externally, providing the examples. The information is also challenged as a subject to cost effectiveness and reliability. Finally, the research is making conclusions and recommendations based upon the evaluations.
(2003, 1500 words)
This essay aims to examine how models of strategic marketing planning can help in practice. Several models are being analysed including BCG matrix; Product Life-cycle and Ansoffs matrix.
(2004, 2500 words)
This essay analyses the barriers to implementing a marketing plan and suggest the ways to overcome them. The essay also looks at the organizational constraints and operational barriers.
(2003, 4300 words)
This report explored the concept of marketing planning. It consists of the following sections: what is marketing planning, Advantages of Marketing Planning, Barriers to Marketing Planning and how to overcome these barriers. writer argues, that in theory all companies can adopt marketing planning although in reality the successfulness of its implementation will vary according to the managerial, human resources, cultural comprehension, communication, strategic resources and operational forces of the organisation.
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