|
(2008, 4600 words)
The paper looks at Microsoft's Zune late entry to the MP3 marketplace considering whether they can effectively compete against Apple's iPod and analysing the situation within the MP3 player industry with regard to competitive forces, driving forces, key success factors, first-mover advantages, late-mover disadvantages, and market entry strategies. The SWOT and 3Cs analysis of Microsoft Zune against Apple iPod is conducted; portfolio analysis of Microsoft is presented using the BCG Growth-Share Matrix. Recommendations to Microsoft are suggested to implement the strategy that might help to increase their market share within the industry.
(2006, 3000 words)
This report is based on a case study, which illustrates the failure of three companies coming together to bring a new product to life. The report attempts to draw some valuable lessons out of the case study, beginning with an analysis of the design process and culminating with the role of market research in successful product development.
(2006, 2000 words)
The present paper presents a business rationale for the development of new product offer for students. The details about the benefits of new product offer are given, along with the analysis of environmental factors and market state - the business conditions that make undermine/forge the success of new business venture. The paper suggests the development of marketing mix strategy designed to create the brand awareness among students, communicate the benefits of new products concept and achieve the required sales volumes.
(2006, 2000 words)
The paper reports on a new dairy product St. Ivel Advance (“clever milk”) launched by Dairy Crest. The reasons behind the decline in liquid milk consumption in the UK are reviewed; Dairy Crest’s strategy in launching St. Ivel Advance is analysed describing the marketing mix characteristics of the product, price, place, promotion, etc.
(2006, 13 500 words)
The dissertation reports on the success factors of Toyota Motor Co examining the issues of innovation in new products development, the innovative ways of management in the car industry and the New Product Development (NPD) process in Toyota. A literature review touches on the theory and applications of NPD, the background and development of Toyota, etc. Research methods are identified describing the positivistic and the phenomenological paradigms, and the primary (telephone interview) and secondary data used in the case study of Toyota. ToyotaOs performance is compared to that of the Western car manufacturers.
(2005, 2000 words)
The paper examines the success factors of the international cosmetic company L’Oreal providing their SWOT analysis and describing the market positioning of their products. Marketing tools for launching a new brand of Elvive Shampoo are reviewed.
(2005, 3500 words)
The paper reviews theoretical approaches to the process of new product development (NPD) in fast food industry. The phases of NPD are outlined and analysed from the perspective of food industry offering recommendations for a small fast food company.
(2005, 2500 words)
The paper reports on the innovations in product development used by BMW (Bavarian Motor Works) reviewing their history and background, outlining the stages of product innovation process, and analysing the methods and technologies developed by the BMW Group’s Research and Innovation Centre (FIZ). Similarities and differences between theoretical framework and BMW Group’s product development practices are identified.
(2006, 2800 words)
This report is mainly about the brand extension of Volvo Cars into the tire industry. It shows the different characteristics and product attributes that differs it from its competitors. Also, a lay out of a marketing plan for the new product development which is called the “Volvo Tires” is further discussed. In its marketing plan, Volvo first conducts a review on its business background. This includes the nature of its business, its mission statement, and organizational structure. This will allow Volvo not to lose its focus and give them proper guidance especially in deciding for their future plans in their business.
(2006, 3000 words)
The paper reports on the process of developing a new product and introducing into the market, tracing its stages and reviewing the challenges of each stage.
(2006, 2000 words)
In almost all cases, a product will sooner or later reach the end of its life cycle, every product passes its sell-by date; every process which is now obsolete is an artefact of todayÒs technology; and even the most powerful brands can become valueless if allowed to stagnate. As part of this module on innovation and creativity, we were asked to illustrate, by means of developing a video, the critical role of innovation & creativity within an organisation. To accompany that was a report underpinning the rationale for the ideas developed in the film. As was explained during classes, the Óchosen organisationÔ in the assignment could be a particular business, product or market sector. The following report explains how our group went about completing the assignment, from identifying what defines innovation and creativity in business, to the evolution of our ideas, to the final stage of deciding how to shoot the video and what it would include.
(2005, 4000 words)
The paper offers a review of studies in the area of new products development (NPD), describing product strategies, internal and external factors relevant for the NPD success, NPD process, product life cycles, etc. Research methods in the area of NPD are outlined; a conceptual model of the factors affecting the new products outcome is introduced.
(2005, 4000 words)
The paper identifies the factors that create competitive advantage for a company reviewing literature on the theory of creativity, organisation culture, barriers to creativity in an organisation, lean principles of manufacturing, core competence, etc. The phases of the product development process are described with respect to Contact Sensor 2 development by Canon. The improvements in comparison with the previous practices are highlighted.
(2005, 7500 words)
The paper reports on the development of a new Ñinstant dry nail polish by Boots providing external and internal environmental analysis of the position of Boots in the nail polish market (using SWOT), outlining their main competitors, customers, steps in the new product development, sales estimation, etc. Marketing strategy analysis is conducted including the analysis of the product life-cycle, branding, pricing, promotion, etc.
(2005, 6000 words)
The paper offers a proposal for launching a new shampoo LOL by LOreal in the UK describing the product and conducting opportunity analysis of the hair care market including target buyers, SWOT and PEST analysis of the new LOL shampoo, L'Orùal profile, competitors analysis, marketing mix (4 Ps) analysis, review of LOL activities, marketing objectives, etc.
(2005, 1000 words)
The paper examines the challenges of introducing New Coke in 1985 focusing on the ambiguity and uncertainty of this decision and using a Ñ7 Traps model to explain the marketing failure of the drink.
(2004, 2500 words)
The paper examines the opportunities for launching a womens sport magazine as an extension to Glamour. The study offers an overview of Glamour and womens interest magazines performing a market research to identify the new magazines target market, optimal editorial format, size, title, content, price range, etc. Primary methods of data collection (face-to-face interviews and a questionnaire) are used and interpreted on the basis of secondary data.
(2005, 7000 words)
The paper offers a research of the UK drink market to introduce a new gin-based alcoholic beverage. An overview of the secondary data (the Internet- libraries' database) provides the background for the analysis of the habits and tastes of the British consumers and analysis of alcohol market in UK. Primary qualitative and quantitative research (questionnaires and their interpretation) gives an insight in the trends of alcohol intake in Britain.
(2004, 3000 words)
The paper addresses the issues involved in creating a new business venture. The concepts "enterprise", "entrepreneurship", NPD and "opportunity recognition" are defined; the sources for new business ideas are identified. The opportunities for the further segmentation of the UK cosmetics and toiletries market are outlined on the basis of customer analysis and competition study.
(2004, 4000 words)
The paper examines the Japanese consumer market with the aim to introduce and promote a fictitious brand of premium ice-cream. The cultural peculiarities of the country are considered, namely, its ethnic homogeneity, tolerance to hierarchy, avoidance of uncertainty, social interdependence, focus on harmony, extreme consciousness about hygiene, etc. The paper then goes on to discuss various strategies of introducing and promoting the new brand, focusing on the consumer make-up of the Japanese market and proposing market niches for the new product. The conclusion is made that Japan is an extremely lucrative market for Western foods. The paper is supplied with an extensive list of References and several Appendices.
(2005, 3200 words)
In this report, which is to be presented to venture capital provider, it is proposed to invent a self-cooling soft drink can, together with a Cola fuzzy drink. Therefore, it is a mixture of the report on NPD (New Product Development) and professional marketing business plan. The report mainly concentrates on the business plan but it fully features the NPD process (theory and practice) by means of a number of appendixes as well as partially in the main bodu of the report.
(2004, 600 words)
This short report provides introduction and overview to the term of Product Development. Report provide definition to Product Development; analyses the nature of Product Development; segmentation; necessary requirements for Product Development; reasons for success and failure of Product Development initiatives and analyses the concept of Sequential product development
(2004, 3000 words)
The assignment is based on the evaluation of Digital Angel strategy. The primary areas of concern are the way the company takes into account new product launch issues and its reflection in the strategy content. The analysis covers certain theoretical aspects as diffusion of innovation and new product development. After thorough assessment of these issues strategic initiatives are suggested that cover such areas as marketing mix strategy, strategic alliance and ethics.
(2003, 6000 words)
This report presents marketing communications plan for the introduction of new product (Smoothie) by one of UK largest soft drink manufacturers - Britvic. Report consists of the following sections: context analysis of the market (including PEST and SWOT analyses); definition of marketing objectives, strategy definition and implementation; segmentation, targeting and positioning; promotional strategy; budget and evaluation and control.
(2004, 3000 words)
The paper reviews the strategy required for introduction of new product "digital angel". Prior to suggesting the specific course of actions, the paper highlights the important aspects of consumer behaviour with regards to the rate of the diffusion of new products. It also reviews the complexity of the management of new product introduction and the corresponding strategic implications. The specific advertising strategy is discussed. The discussion deals with the analysis of the advantages and disadvantages of available advertising mix tools and the opportunity cost that will be incurred if they are applied. The paper also analyses additional strategic options which are open for the management.
Page 2>Page 3>
|
