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(2007, 1500 words)
This discussion is based on an analysis of the public image of Channel 4, especially since its racism row in recent times and is presented in a business report format to suggest how the Channel could improve its communication with the public and build better relations to improve its positive image as ethnically sensitive and racially unbiased television channel. The report is presented here in accordance with the operational and organisational strategies of the company and provides recommendations in improving the company's public relations approach.
(2007, 3100 words)
This paper provides a critical review of a scholarly journal that discusses the reasons behind the growth of the PR industry in the 1980s. The review is divided into a number of sections, including an assessment of the topic, literature review, methodology, methods and presentation. The paper would be useful for anyone that wants to know how to do a critical review of an article.
(2007, 1300 words)
This discussion would focus on marketing, communications and public relations to understand the marketing concept as well as the role of promotions in successful marketing management. The marketing mix consisting of 4Ps of product, price, promotion and place, represents strategies that can help promote and meet marketing objectives and strike a balance between the right marketing elements, so that optimum elements are used in the right proportions to bring about success in selling of products and services. An elaborate discussion on the relationship between public relations and marketing focuses on the crucial role of communication in marketing campaigns.
(2006, 3000 words)
This paper discusses the steps that a supermarket should take in terms of service recovery after an adverse incident may have damaged their reputation for product quality and reliability (the paper refers to the case when Scorpion Hid in Supermarket Grapes). The discussion is based on the concept of the importance of quality as one of the parameters of product design and how supermarkets can impose their standards of conformance on all of the members of the supply chain. The paper also discusses the importance of management commitment and staff empowerment in the successful implementation of a quality programme.
(2005, 4000 words)
The paper reports on public relations (PR) practices in Nestle Milkpak Corporation identifying their target audience and the negative aspects of their current image. A PR plan is suggested to improve the ethical standards of the companys infant formula and rebuild the positive image of the corporation.
(2006, 3500 words)
The paper examines the concepts of corporate social responsibility (CSR) and corporate public relations (PR) providing a review of theories on CSR, PR, corporate accountability, etc. Similarities and differences between these notions are identified; the role of PR as a management tool of the corporations reputation is argued.
(2005, 2500 words)
Public relations has long been considered a very intangible field where no measurement methods can be meaningfully applied. The aim of the PR Effectiveness Yardstick Model developed by David Lindenmann in 1993 is to encourage managers to make more use of measurement of PR activity at different levels. The Yardstick distinguishes between three levels of PR measurement, each evaluating various aspects of PR and employing differing methodology. This paper examines the model and tries to understand to what degree the model is useful for practical application and why. Both advantages and disadvantages are highlighted in the essay with recommendations given as to how to utilise the model better.
(2005, 3500 words)
The paper presents the profile of the Cancer Research UK charity organization covering its activities, stakeholders make-up and ideology; strategies in public relations (PR) with the local community, influential groups, news media, investors and government. Tactics for each group are recommended highlighting the importance of good stakeholder relations.
(2005, 2200 words)
This essay describes the importance of public relations to the multinational brand of McDonalds Company. Various strategies are analysed to show the need on how to strengthen the branding position of McDonalds.
(2005, 2200 words)
This essay aims to critically evaluate the importance of public relations to the brand of Coca-Cola Corporation. The author suggests various strategic recommendations on what needs to be done to strengthen the position of Coca-Cola's branding.
(2003, 12000 words)
The dissertation examines the development of professional management practices focusing on sponsorship activities. The literature review provides the basis for assessing sponsorship management in various sectors including sports, racing, tobacco industry, etc. Primary methods of research (questionnaires sent out to sponsors and interviews with sponsorship consultants) are combined with secondary data collected from print and online sources. Conclusions are made about the changes that have taken place in sponsorship management since 1990s.
(2004, 12000 words)
This dissertation concentrates on the integration between Marketing and PR and compares theoretical and practical points of view on the issue. This dissertation contains literature review, methodology and analysis of research findings. Primary research was conducted by collection expert opinions of industry specialists. Please contact us for further information on this dissertation.
(2005, 3000 words)
This is a PR plan for a PR campaign of the incumbent online service provider. The plan comprises the strategic objectives of the campaign and the communication message that shall be communicated across the selected media channels. The set of PR activities are considered with the respective explanation of their use and the required costing information. The overall objective of the PR campaign is to create a positive attitude of various shareholders towards a new product.
(2003, 1500 words)
This essay is introducing the concept of sponsorship, accenting upon sports sponsorship. Various benefits of sponsorship are outlined from an individual sports person's point of view and from the sponsoring companies view. Essay is providing several examples of actual individuals' and companies' experiences of sponsorship.
(2004, 1500 words)
The following report is focused upon and around life and work of supermodel Naomi Campbell. The study provides detailed account of the Naomi's path to success with some analyses upon the sequences of the chosen approaches and behaviour along it. The report addresses specific attention to the current and hottest issue in Naomi's life over the drugs consumption and provides ideas and strategies for the future in order to improve the public relations and general image of the supermodel.
(2003, 2500 words)
This paper is analysing how sponsorship influence the creation of Brand Meaning. The paper consists of the following sections: what is sponsorship, why is sponsorship used, different forms of sponsorship, means of payment and other factors. writer is taking three examples to illustrate the argument: O2 sponsorship of the England Rugby Team, Tiger Woods endorsement of Nike products or the website work done by Coca Cola as a sponsor of the Winter Olympics.
(2001, 1500 words)
Definition, important elements, PR Vs. Publicity, Internal Vs. External PR, Functions involved, Ten effective PR activities: media relations, special events, newsletters, tip sheets, speakers, sponsorship, charitable contributions, thank-you notes and etc.
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