|
(2008, 3100 words)
The paper reports on British Airways (BA) describing their background, critically appraising their current competitive environment, identifying the stakeholders and the national policies that have influence over BA, conducting PESL analysis, and outlining the challenges faced by the company. Strategic options are suggested to assist the organisation in meeting these challenges.
(2008, 2600 words)
The paper examines the role of paradoxical thinking in introducing strategic change critically reviewing literature on the nature of strategy, strategic thinking, strategy formulation and strategic change. The difference between paradoxical thinking and strategic thinking is outlined; relevant business examples are given.
(2007, 3200 words)
The paper looks at the use of strategic management (SM) emphasising the need for the identification of strategic marketing options and looking at different SM tools used by modern business organisations, i.e. the Ansoff Matrix, SWOT analysis and Product Life Cycle model (PLC). Examples are given of the application of these tools to the analysis of various companies.
(2007, 2200 words)
The paper examines the positioning school of strategic management within the context of other schools of strategic management focusing on Michael Porter and his strategic frameworks, especially the notion of generic strategies arising from industry analysis. The prescriptive nature of this school is considered as being at odds with the complexities faced by organisations in their need to rapidly adapt to the changing environments.
(2007, 1800 words)
The paper examines the use of IT and other information system networks in strategic management and business. Several aspects of IT use and business management are discussed including communication systems, the role of e-content, the need for upgraded ERP or enterprise resource planning and the importance of knowledge management and knowledge based systems.
(2007, 3000 words)
The paper examines the effectiveness of different management development processes, drawing on both theory and practice. Differences in strategic approaches towards management development are highlighted showing their implications for the effectiveness of these management development initiatives and activities at the firm level.
(2007, 2200 words)
The paper examines the strategy of Airbus, the civil aircraft manufacturer, discussing the strategic choices Airbus has made, outlining the critical success factors in the sector, identifying how successful Airbus has been, and describing the resources and capabilities that Airbus has utilised in the past five years to generate competitive advantage. The financial performance of Airbus is analysed for 2004-2006 years.
(2007, 1400 words)
The paper examines the strategic management of Flybe.com, the largest independent regional airline in Europe. The paper looks at the strategies that Flybe.com employs to increase the numbers of customers, insure business growth, and enhance their financial performance.
(2007, 3500 words)
The paper assesses the impact of two strategic issues, dwindling oil supplies and the introduction of environmental legislation, on strategic management within the automotive industry. The main strategic management literature is reviewed discussing both issues, and applying theoretical underpinnings to the practices of an automaker.
(2007, 1400 words)
The paper is based on the review of the work 'Transforming the Prancing Horse Ferrari 1950-2004'. The paper describes the transformation of Ferrari F1 team from 1950 through 2004. The focus is on the reinvention of Ferrari after the 1990s that transformed it to a winning force in the early 21st century. The paper focuses on the history of Ferrari since its inception and the changes in its management, its strategy, its racing cars, drivers and team. The reasons why Ferrari was not successful at certain periods of time and successful at other periods of time are analysed.
(2007, 2200 words)
The essay explores the strategic management process of ASDA and Tesco looking at the price competition between the two supermarkets. The UK food retailing sector is analysed through an external analysis and an evaluation is carried out as to how far price is the factor on which the supermarkets compete on. It is found that there are many other influences, such as consumer trends, which define the basis that supermarkets compete on.
(2007, 5000 words)
The aviation industry has seen a volatile market in the recent times with the advent of the new form of low cost carriers emerging in to the industry taking up major market share of the traditional carriers. This has forced many industry leaders to make coalitions with these carriers and survive in the industry. In the present report, the author would analyse the external and internal environment of a British aviation giant British Airways through SWOT analysis. In addition, the author has given a detailed outlook of the aviation industry in Europe in general and Great Britain in particular. The report would present a case study of the possible acquisition of British Airways of a Spanish airlines Iberia in which is has already brought about 10% stake. In addition, the author would explain the horizontal acquisition process between these two airlines and suggest some recommendations.
Page 1>Page 2>Page 4> |
