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(2008, 3600 words)
The paper examines and evaluates the management practices that make for Google's competitive advantage identifying operational oversights and missteps that Google must address to avoid loosing grounds to the likes of Microsoft, Yahoo, etc. Analysis of the company is conducted using the model of Porter's Five Forces, and examining Google's history, organisational culture, new product development practices, ethical issues, etc.
(2007, 5000 words)
This report has been produced to provide a critical analysis of strategic management of British Petroleum in the light of changing macro and micro environmental indicators. It addresses different perspectives on the strategic choices made by BP in long and short term based on internal resources which can assist the business to exert control over their external environments. The report answers questions like how is the Oil Industry linked to the government? What are the dynamic changes of within BP from historical perspective? What are the environmental Issues encountered by BP? And lastly what are the overall strategies adopted by BP?
(2007, 4500 words)
This strategic management report has been aimed at reflecting the practices of the company British Airways to cope with the changing and turbulent environment, along with making recommendations in order to bridge the gap between its practices and the management theory. The report has been divided into different distinct analyses that include company profile; organizational change; manipulation vs. adaptation; exploring possibilities; and design for emergence for British Airways.
(2007, 2800 words)
The main aim of this report is to explore and analyze strategic management aspects of Marks and Spencer PLC. The specific objectives that will help achieve the main aim of this report include analysis of corporate, business and network level strategy adopted by Marks & Spencer; and exploring relative industry, organizational and international contexts.
(2007, 600 words)
This discussion deals with several management and organizational issues of Carphone warehouse including the strategic management approach to the free internet access offer to its Talk-Talk customers. This would necessarily involve identification of the organization's key stakeholders as all stakeholders should be assessed in terms of power and interest and their relationship with the event in the case. The organization's value activities are also identified and an environmental analysis is done with a detailed resource audit, applied to a value chain analysis.
(2007, 2700 words)
This discussion is based on a strategic management exercise and analysis of a case study as chosen within the hospitality industry. The company selected is Marks and Spencer and the case here relates to appointment and assessment of applications for the position of strategic planning manager at Marks and Spencer. The three elements studied here is the case study, the questions related to analysis of the case study and the recommendations for improvement of assessment. The issues discussed here relate to strategic planning within the company, employee selection processes, human resource development issues and the specific vision and objectives of Marks and Spencer that would be helpful in drawing out its unique approach to employee selection. Strategic management approaches in maintaining company objectives have been discussed here.
(2006, 2500 words)
The paper reports on the communication activities of the UK mobile phone company Orange presenting the company's background, discussing general issues of corporate communication strategies, performing analysis of Orange's position in the mobile communications market, and discussing the features of their strategic intent, strategic action and strategic evaluation.
(2006, 7500 words)
The paper examines the notion of strategy providing its theoretical definitions and focusing on the problems of strategic management, identification of the organisational direction, etc. Tesco's strategy is analysed. The difference in strategic competencies between small and large businesses is argued on the basis of a related literature review and the analysis of small firms in Vietnam.
(2006, 1500 words)
The paper examines the meaning of strategic management (SM) in private and public sectors outlining similarities and differences in the understanding of SM development and culture, strategic leadership, success measurements, and managerial accountability.
(2006, 6000 words)
This report describes and analyses the current strategic management decisions and practices of British Airways. It examines the current state of BA operations through comprehensive SWOT & PEST analysis and suggests the actions that BA should take to ensure a profitable future.
(2006, 3000 words)
The paper examines the importance of creativity for organizational performance reviewing theoretical approaches to creativity, the factors contributing towards organizational creativity, the guidelines for management in making decisions on creativity, etc.
(2006, 1000 words)
The paper examines the method of Product Life Cycle (PLC) reviewing the criticism of the model, discussing the challenges of globalisation related to the need for continuous product innovation and discussing the analytical models of Porter's competitive forces (CFA), value chain, etc.
(2005, 2800 words)
This paper discusses the influence of complexity and the uncertain business environment on the management function. Analysing the implications of risk management, the paper goes on to cite the importance of effective leadership, marketing management and innovation in the turbulent business world.
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