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Strategic Management

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All Subjects>Management and Organisational behaviour> Strategic Management (page 1)

C/B/1092. Strategic Management: Ryanair

(2008, 2200 words)

The paper examines the strategic management of Ryanair analysing the internal and external environment of the company along the lines of SWOT, PESTEL, and Porter's five forces models, considering the resources and competencies that give RyanAir a competitive advantage over the rivals, discussing their leadership style, and suggesting recommendations about the current strategy.

C/M/377. Strategic Management and choices in the microelectronics industry (case of ST Microelectronics)

(2006, 2000 words)

This paper introduces the concept of strategy and considers the strategic decisions that organisations need to take in order to compete in competitive markets. There is a brief analysis of the different theories of strategy and concludes that successful strategy is reliant upon organisations developing a 'strategic fit' between the various factors that impact upon a firm. This paper discusses the various choices open to a global firm of micro electronic manufacturers and how they can overcome the challenges imposed by a turbulent market. There is a brief analysis of the trends impacting on the micro electronics industry.

E/M/88. Strategic management in public sector

(2006, 2000 words)

The paper examines the concept of strategic management and its role in the public sector highlighting the problems of funding, etc. Theoretical frameworks for strategic management are discussed including Porter’s Five Force analysis, PESTEL analysis, etc.

P/M/793. Marks and Spencer: culture and strategic management

(2006, 3500 words)

The paper reports on the organisational culture and strategic management of Marks & Spencer (M&S) providing a review of academic approaches to corporate culture and its influence on the company’s strategic development. The difficulties faced by M&S in the 1990s due to a ‘strategic drift’ are discussed focusing on the changes that lead to the transformation of their culture and strategy to regain consumers’ trust.

E/B/116. Corporate mission statements: theory and comparisons

(2006, 4000 words)

The paper examines the features of corporate mission statements providing a review of literature on corporate development and analysing mission statements of several companies in the supermarket the furniture industries. Comparative analysis is conducted identifying the role of mission statements in companies’ effective performance.

C/B/437. Evaluation of IBMÒs Strategic Position

(2006, 3800 words)

The paper examines the strategic position of IBM by analyzing the key strategic issues faced by the company. A Critical analysis of the company has been conducted with the effective use of models and tools of strategic management in order to set out the issues and in finding solutions to these issues. The reader will find a comprehensive analysis of IBMÒs strategic manoeuvres with respect to its environment and what the future prospects for the Company.

P/M/761. Approaches to strategy: resource-based vs. positioning-based views

(2006, 2000 words)

The paper reviews theoretical approaches to strategy comparing the resource-based view (RBV) of Hamel and Prahalad with Michael PorterÒs positioningÖbased view (PBV) of strategy. Both theories are described and applied to the analysis of the Japanese electronics industry. The benefits and limitations of RBV and PBV are highlighted.

P/M/726. Strategic choices: theory and example

(2006, 1500 words)

The paper addresses the issue of strategic choices reviewing the options of divesting (selling of interests), liquidating, harvesting, maintaining the strategy, choosing a niche strategy, etc. The strategy of Promac paints company, described as a Ñprofitable survivorÒ, is presented as an example.

P/M/725. Resource-based approach to strategic management

(2006, 2000 words)

The paper examines the key success factors in a companyÒs development addressing the issues of prioritisation and budgeting of the company resources and the application of the resource based approach in strategic management.

P/P/277. Theories on strategy: what is needed to be rich?

(2006, 2000 words)

The paper reviews theories related to the concept of strategy focusing on the theory of Whittington and critically discussing the content of strategic management, the correlation between being smart and being rich, the notion of profit maximisation, etc.

P/M/630. Managers vs. stakeholders: issues of strategic management

(2005, 1500 words)

The paper examines the problems of strategic management discussing the implications of a possible conflict of interest between business executives and stakeholders, providing examples from the practices of various companies and highlighting the importance of scenario planning, knowledge management, SWOT, PESTEL and other analytical models including the Stakeholder Impact Analysis.

C/M/307. Managing Change at GlaxoSmithKline

(2006, 5000 words)

The report is based on the management of change at GSK, one of the largest Pharmaceutical companies in the world. The focus has been given to the post merger integration and cultural changes in the R&D departments of the two legacy companies Glaxo Wellcome and SmithKline Beecham. The report uses number of theoretical models to analyze the management of change adopted by the company.

C/M/302. Use of Academic models in Strategic management Ö A critical analysis

(2006, 700 words)

The paper begins with a brief overview of the concept of Models in general before diving into a critical analysis of the use of these academic models in the field of strategic management. The paper then enumerates some general guidelines on how to employ these models in practice and highlights certain limitations and pitfalls.

P/M/567. Oblique approach to strategic development

(2006, 2500 words)

The paper reviews the essay of John Kay on the concept of obliquity, or an indirect approach to problem-solving, discussing historical examples of oblique strategies, the dangers of adaptive strategy-making and the relevance of the oblique approach for organizational development.

P/M/532. Benefits of resource-based strategic management

(2005, 4000 words)

The paper reviews the development of strategic management focusing on the resource based approach. Present-day business environment is described; stretching on organisation resources and competence is considered as the best strategy. Examples of companies successful use of innovation, integration of skills, investment in brands, etc. are given.

E/M/40. Enhancing strategic management in Salchester Theatre

(2005, 6500 words)

The paper reports on the poor financial performance of Salchester Theatre near London seeking to provide solutions to improve their operations and financial management. The concerns to be addressed are outlined; the ways to increase revenues and to deal with potential problems are suggested; the challenges of a project manager are discussed.

E/M/38. Corporate strategy and decision-making

(2005, 3000 words)

The paper examines the concepts of corporate strategy providing a review of literature on corporate strategic areas and the elements of strategic decision-making process. The models of Ansoff, Porter, and Boston Consulting Group (BCG) are reviewed; the prescriptive and emergent approaches suggested by Lynch are discussed in relation to the strategies used in fashion industry.

C/M/266. The Financial Times (FT) Group: Strategic Analysis of the Newspapers Business Segment

(2005, 1800 words)

The newspaper industry is going through difficult times as consumers are increasingly relying on electronic media for information and entertainment. The paper examines the FT Newspaper business unit of the FT Group, which itself is part of Pearson plc. The author analyses the strategy of the business unit on the basis of the Bowmans strategy clock, reveals the segments tangible and intangible resources and strategic capabilities and examines the financial performance of the whole company and of the business unit in times of hyper-competition and changing customer tastes. The newspaper industry is also looked at in light of the recent trends and developments. Where appropriate, recommendations are given as to what steps the company may wish to consider in order improving its market position and financial results.

C/M/263. GSK (GlaxoSmithKline): Managing Culture Change

(2005, 3000 words)

This report analyzes using different tools and models the impact and management of cultural change at GlaxoSmithKline after the merger in 2000. It highlights the cultural changes at research and development department of GSK, outlines the impact it is having on the organization and identifies the issues that this change is creating. The analysis is based upon in-depth discussion of change management process with the help of relevant models and figures. The report concludes with recommendations for the smooth transformation at GSK.

P/M/467. Selling Spanish estate in Britain: market entry challenges

(2005, 2500 words)

The paper examines the reasons for British citizens to buy property in Spain. An overview of the Spanish property market and lifestyle is given; strategic recommendations are offered for Spanish estate agencies to penetrate the British market highlighting the challenges and problems of the entry. Ways of competing in the global market are discussed.

C/B/299. Strategy Exam Questions on: Uncertainty, Complexity and Methods External Strategic Development; Questions and Answers.

(2005, 2700 words)

This paper offers answers to four different strategy questions, which cover such areas as uncertainty, complexity theory, complex adaptive systems, methods of strategic development and their critical appraisal, levels of managing uncertainty and Ñstrategy as practice. The range of material included in this paper covers most of the areas, which are usually included in any strategy exam and therefore, ultimately an excellent set of revision notes.

C/B/293. The Contribution of Steve Jobs (CEO) of Apple Computers to the Strategic Process of the Company

(2005, 920 words)

The following essay aims to describe Steve Jobs contribution to Apple Company. Main emphasis is given to the issue of leadership and entrepreneurship, and how it impacts the strategy process.

P/M/435. Complexity theory as a management tool in adaptation to change

(2005, 4000 words)

The paper looks at management styles from the perspective of the complexity theory providing a review of academic literature on the role of disorder; flexibility; complex adaptive systems; Ñfitness landscape; leadership and management of complex adaptive organisations, etc. The usefulness of complexity as a management tool for organisational survival in a fast changing environment is asserted.

C/M/239. Strategic Management: Cultural Interpretation and Adaptation in Management

(2005, 3000 words)

This essay attempts to discuss the issue of cultural interpretation and adaptation being an important prerequisite in national and international management. Author analyses this statement considering the work of Hofstede and other authors on motivational factors, leadership contexts and management by objectives.

C/B/274. Strategic Management: A Précis and Critical Review of the Positioning School

(2005, 4100 words)

Strategic management is not clear cut, but contains a number of complementary and opposing Ñschools of thought. Perhaps the most famous is the positioning school, which has been made popular by Porters five forces framework and value chain analysis. As with other prescriptive schools of strategic management, the positioning school makes the assumption that the future can be in some way known (or predicted), which enables strategists to position their firms in a way that will maximise the benefits afforded by the industry within which they operate. Under the Porterian view, such positioning may lead a firm to adopt one of three generic strategies: low cost, differentiation or focus, upon which it would hope to achieve competitive advantage over its rivals. In part one of this assignment a précis of the positioning school is provided. In part two, which forms the main part of this assignment, a critical review helps to highlight the strengths and weaknesses of the positioning school, which has come to dominate many firms strategic management practices.

S/M/102. Blackberry: the leader of the wireless communications market

(2005, 3300 words)

The essay includes a detailed PESTL analysis of the environment in which Blackberry/RIM is operating as well as a thorough Porter's five forces analysis of the wireless communications industry. The paper also scrutinises strengths and weaknesses of the company (and the mobile e-mail/Internet device) along with potential opportunities for its further development and possible threats to continued growth (SWOT). The adoption of an effective distribution policy - whether to continue direct sales or to use the services of carriers/mobile phone companies - is also considered in the essay.

S/M/82. Managing Activities and Services at Sainsburys Supermarket

(2004, 3000 words)

In this coursework, the intention is to explore and understand how organisations decide on their strategic aims and objectives, including why and how these change over time. In order to understand the above Sainsbury J Supermarkets history has been taken into study in the first part. In order to answer the second part of the assignment three different types of organisational structures have been taken into consideration and explained each with an example. As an extension of the above study has been carried out on organisational structure and the extent to which it is centralised or decentralised might impact upon its strategic aims.

S/M/67. What are the uncertainties facing firms when making strategic decisions? Describe using brief examples how firms can cope with these uncertainties.

(2004, 3000 words)

This paper addresses a wide range of issues in strategic management. First, it compares the different types of complexity firms face in the external environment and how they can react to these. Indeed, firms face increasingly complex and unpredictable external environments. In some instances firms may still be able to predict outcomes, for example, how popular demand will be for the release of a new product based on sales of similar products. However, there are other periods in which the external environment is so unpredictable that is not simply unknown, but unknowable. The effect of the Internet and e-business on the retail sector is a prime example, showing how firms were completely unaware of the extent to which this would affect their business. Second, it addresses the different ways in which firms make strategic decisions to overcome these external forces. Finally, it illustrates how different approaches to strategic management guide firms in their strategic decision making process. Indeed, there have been changes in the way people think about strategic management in general. Firms and academics accept that Porters view of establishing either a low cost, differentiated or focus based strategy will not necessarily lead to a firm achieving the best position in an industry. Rather, firms must also consider how resources (the resource-based view of the firm) and relationships with other firms (the relational-based view of the firm) help them achieve competitive advantage.

P/M/241. Strategic management analysis of Bank of Scotland

(2004, 1800 words)

This report provides introduction to HBOS Group (Bank of Scotland and Halifax Bank); PEST analysis of HBOS Group; Porter's 5 forces analysis of HBOS Group; resource analysis of HBOS Group; evaluation of mission statement of the group and analysis of organisational objectives of HBOS Group.

P/M/114. Theory and Practice of Strategic Management

(2003, 3500 words)

This paper analyses the concept of strategic management and strategic both from theoretical and practical perspectives. Gap between the theory and practice is investigates via the use of different models and tools and based on the previous academic research and writer argues whether or not theory and practice of strategic management should and could be linked.

P/M/117. SME Hotel Businesses: Using Strategic and Crisis Management to Avoid the Negative External Influences

(2003, 9900 words)

This thesis attempts to identify how strategic and crisis management could help SME's hotel businesses in planning for and responding to negative external influences (i.e. terrorism, diseases, etc.). In order to do so, firstly, the literature review on strategic and crisis management especially in hotel industry was done. Afterwards, using the secondary research the SWOT and Porter's Five Forces analysis of the industry was done. After that, some conclusions and recommendations were outlined.

P/M/123. Is Strategy a Myth?

(2003, 2000 words)

The essay attempts to identify whether the concept of the strategy is just a myth or the comfortable concept of strategic management.

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