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(2008, 4200 words)
The paper examines how communication systems, such as the Internet, have affected democracy arguing whether new communication technologies help to enhance democratic processes or whether they lead to just the opposite effect. Examples of positive and negative effects of new technologies on democracy are considered; the trend to exert control over the free flow of information is discussed.
(2007, 3500 words)
The paper examines the notion of 'whiteness' reviewing the article "White" by Richard Dyer and discussing his ideas about white domination and power, black ethnicity, racism, etc. Differences in cultural representation reflected in music videos are analysed comparing two pop stars of different racial identity.
(2006, 3500 words)
The paper examines the features of the information obtained through the Internet discussing the concept of metadata and presenting a review of studies related to metadata, its functions, schemes and standards. The Dublin Core schema is discussed highlighting its benefits and drawbacks.
(2006, 3500 words)
The paper examines the impact of the Internet on the development of public relations (PR) reviewing the models of electronic communication, describing the Search Engine Optimisation (SEO) method and other e-communication tools.
(2006, 2000 words)
The paper examines the mechanisms behind the appeal of advertising analysing five TV commercials from the perspective of using the elements of fear, humour, sex, emotions, music, rationality, and scarcity.
(2006, 2500 words)
The paper examines the theories of economic power applied to the role of the media in the environment of cultural imperialism. Academic definitions of imperialism, corporate imperialism and cultural imperialism are reviewed; the implications of imposing culture through mass media are discussed.
(2006, 2500 words)
The paper examines the effects of violence presentations by mass media reviewing research findings related to the links between aggressive behaviour and exposure to violent films, the use of television by children, the role of TV in the social construction of reality (belief cultivation), etc. The complexities of the research are highlighted.
(2006, 2000 words)
The paper examines the current situation in the UK film industry touching on the issues of the competition with overseas film industries, the launch of the Film Council, the impacts of technological advances, pirate DVD trade, etc.
(2006, 2500 words)
The paper examines the influence of computer mediated communications (CMC) on people’s attitudes to global suffering. The theory of Peters on the humanitarian crisis is reviewed introducing the concept of “new witness” who, unlike Peters’ passive “witness”, is able to respond to humanitarian tragedies around the world due to CMC.
(2006, 2000 words)
The paper examines the attitudes of the public to the risks and benefits of genetically modified (GM) foods reviewing theories related to the perception of risk and benefit, and offering recommendations to the Food Standards Agency about the strategies in communicating risks and benefits of a new technology to the general public.
(2005, 2000 words)
The paper examines the issues of advertising tobacco for women looking at the changes that took place over the 20th century. The history of tobacco advertisements in the USA is reviewed with reference to the changing roles of women after WW1 and WW2, the evolution of female images, the women’s movement of the1960s, the medical research of the health risks associated with smoking, etc.
(2006, 5500 words)
The paper investigates the differences and similarities between a real community of people and a ‘virtual community’ of ‘online life’ created by the Internet. Related academic literature is reviewed addressing the issues of public safety, the sense of community, social order, personal identity, etc. Arguments for and against the virtual community are presented.
(2006, 5000 words)
The paper examines the impacts of crime representations in mass media reviewing academic opinions on the relationship between mass media images of violence and their effects on individual behaviour in the United States and in Britain. The themes of risk perception, the fear of crime, the nature of information broadcasting, ‘copycat’ behaviours, etc. are discussed.
(2006, 1000 words)
The paper analyses the concept of ‘digital age’ referring to the theory of networks, commenting on the advances of digital technology and the implications of the IT revolution for society.
(2006, 2500 words)
The paper examines the concept of communication reviewing its historical meaning and its evolution in the context of IT development. Cultural aspects of communication are discussed reviewing related academic literature and highlighting the physical, semantic and psychological obstacles to communication. The issues of communication in a multi cultural organisation are addressed.
(2006, 1500 words)
The paper examines the concept of socialisation providing a review of its definitions and discussing the sources (agents) of socialisation that transmit culture through generations, i.e. family, friends, education, and the media.
(2005, 1500 words)
The paper conducts a case study of the initiative undertaken by Infoxchange, an Australian non-profit organization, to bridge the so-called digital divide providing access to the Internet among Melbourne estate residents. Advantages and disadvantages of group decision-making in the implementation of the project are outlined; conclusions are made about the methods of overcoming the digital divide.
(2005, 2000 words)
The paper examines the role of the Internet blogs providing their definition and identifying their types, reasons behind their increasing popularity, impacts of blogging on public relations, the notion of ‘collaborative media, future prospects for PR and blogging communities.
(2006, 2200 words)
This paper examines a specific area of communication between hospital doctors on one hand and patients and their relatives on the other – namely “breaking bad news”. It highlights the importance of equipping doctors to effectively communicate with patients and their relatives. It analyses how communication problems can be identified and explains how communication can be improved by various simple techniques.
(2005, 2000 words)
The paper investigates the issues of accessing online information analysing UK legislation on the subject, i.e. Data Protection Act (DPA, 1998), the Freedom of Information Act (FIA, 2000), Privacy and Electronic Communication Regulations (2003), etc. The clash between the accessibility of information and security requirements is discussed.
(2005, 2300 words)
This essay considers the ideas of Walter Benjamin and what relevance they may have to an understanding of the idea of the public sphere in the present day. It looks at how his essay ‘The Work of Art in the Age of Mechanical Reproduction has helped us understand the connection between changing technology and the creation and reception of ideas that contribute towards societal change.
(2005, 4000 words)
The paper seeks to explore the social, political and philosophical aspects of the Internet and its role in todays society. Various views on the nature of the Internet as a global medium of communication are outlined. The concept of the ‘digital divide related to the disparity in access to the Internet is identified. The status of the Internet as an authoritative database of knowledge is argued. The nature of Internet based virtual communities is discussed.
(2004, 4000 words)
The paper is a discourse on the subject of the Information Society seeking to identify social, economic and political effects of the ICT development. The origins of the notion of an information society are traced; various definitions of information and information society are quoted and discussed. The implications of the control over information are argued.
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