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(2008, 2500 words)
The paper considers the promotion of ideal physical images by the media examining how this has led to an increase in the phenomenon of cosmetic surgery. Hollywood films are discussed in relation to their portrayal of transformation, as evidenced in The Mirror has Two Faces. The work of Lacan and Foucault is discussed in relation to the topic, exploring how the pursuit of an ideal body image can threaten the stability of the 'I'.
(2006, 2000 words)
The paper examines the development of mass communications media in the UK reviewing the history of newspapers over the 20th century and analysing political forces behind the present-day newspaper industry, the so-called press barons, etc.
(2006, 1000 words)
The paper examines consumption habits related to mass media arguing that international experiences may influence media consumption patterns. A case study of British consumer attitudes towards Swedish news reporting is conducted.
(2006, 3500 words)
The paper investigates the cultivation of the femininity concept by mass media. The effects of media's portrayal of female images are studied on the basis of a literature review discussing socially constructed differences between men and women, western and eastern representations of femininity, the shift in women's social status, etc.
(2006, 2000 words)
The paper looks at the European market of mass media examining the development of the media systems in the UK, Germany and Bulgaria. Changes in the media industry are reviewed and analysed from the perspective of regulation, ownership and diversity comparing the media systems under study.
(2006, 2500 words)
The paper examines the influence of the media on society focusing on the psychological motivations for purchasing and reading celebrity magazines. Academic literature is reviewed touching on the reasons behind celebrity worship, escapism, curiosity, etc. A study is conducted (using a questionnaire) to identify the trends in reading celebrity magazines, and to profile personality types and social characteristics of their readers.
(2006, 2000 words)
The paper examines the role of sport in creating national identities focusing on the media coverage of sport events and discussing the mechanisms through which the ËuniquenessÌ of the community can be achieved. Examples of rivalry between nations manipulated through sports media are discussed including rivalries between England and Scotland, Canada and the USA, etc.
(2006, 2500 words)
The paper examines the effects of violence presentations by mass media reviewing research findings related to the links between aggressive behaviour and exposure to violent films, the use of television by children, the role of TV in the social construction of reality (belief cultivation), etc. The complexities of the research are highlighted.
(2006, 2500 words)
The paper examines the issues of globalization reviewing academic definitions of the phenomenon, the reasons behind globalisation, marketing strategies under globalization, the challenges of global advertising and media, the role of Hollywood, the debate around ËWesternisationÌ vs. ËAmericanisationÌ, etc.
(2006, 1500 words)
The paper reports on the marketing environment of BBC Radio 1 reviewing political, economic, social and technological factors affecting the radio broadcasting market, i.e. the UK government regulation on radio broadcasting, the growing number of ethnic minorities, the growing gun culture, the expansion of satellite TV and CDs, etc.
(2006, 4500 words)
The paper studies the effect of anti-smoking campaigns on smokers and non-smokers. The aim, objectives and rationale of the study are identified; literature is reviewed on the health impacts of smoking, the theory of social marketing, the theory of advertising, quantitative and qualitative research approaches, etc. The methods of collecting primary data (interviews) and secondary data sources are defined; the research findings are discussed; the implications of the research for the marketing managers are highlighted.
(2006, 2600 words)
This paper examines the reporting of major news events in the era of live media coverage. Its considers the ethical and moral dilemmas being faced by journalists, such as the right to privacy and conflict of interest, in light of major crises and disasters. In doing the paper asks the question what is the moral role of the journalist?
(2006, 2300 words)
This paper considers the effect of Rupert Murdoch on the British Press, since his takeover of the News of the World in 1968. It examines the argument that Murdoch's Wapping move reduced the running cost of a newspaper to open up the market, only to enhance a biased, undemocratic press; through the dragging down into the gutter of the tabloid press, and prices wars in the broadsheets.
(2006, 4500 words)
The report is aimed at presenting an analysis of the production and resource allocation strategies employed by CBBC and Nickelodeon, two of the channels competing for children viewers in the UK. The paper looks at the strategies employed by differing publicly owned and privately owned channels. The paper has there main sections, firstly it deals with main factors which affect the programming strategies of these channels; secondly it analyzes the factors that affect budget; and lastly it looks at the decision making process employed by the companies. The report has a mix of theory and practice from the strategic management domain.
(2006, 3000 words)
The paper examines the role of the media in determining election results. The features of modern political campaigning are described; psychological underpinnings of media influence are reviewed; the importance of the TV medium is evaluated; the main media channels in the UK are discussed.
(2006, 1500 words)
The paper examines the role of mass media in British politics addressing the issues of media driven general election campaigns and arguing whether the media can be impartial. The implications of the media dominance for the freedom of press and the problems of media ownership are discussed.
(2006, 5000 words)
The paper examines economic dependence of the mass media on advertising revenue discussing today’s advertising practices, the influence of advertising on the media and its consequences for democracy. The study seeks to identify whether mass media is aiming at profits or public interests.
(2006, 4500 words)
The paper addresses the issues of American dominance in the global media examining socio-political, cultural and economic implications of Hollywood films’ expansion.
(2006, 2500 words)
This paper scrutinizes importance of studying media and its relevance with quality of life. However main focus of the paper is role of new media with future changing functioning of diplomacy.
(2006, 5000 words)
The paper examines the impacts of crime representations in mass media reviewing academic opinions on the relationship between mass media images of violence and their effects on individual behaviour in the United States and in Britain. The themes of risk perception, the fear of crime, the nature of information broadcasting, ‘copycat’ behaviours, etc. are discussed.
(2006, 5000 words)
The paper examines the effects of mass media on election outcomes providing a review of literature on the theories of mass propaganda, ways of measuring political knowledge, persuasion techniques, influences on voters’ preferences, etc.
(2002, 2000 words)
An insight into the various theories of why Princess Diana's death was such a public event, from triggering memories of personal grief, to mass hysteria or a carefully constructed media event. The final theory (media construction) is the basis for the majority of this essay, showing how the media constructed the character of Diana, aided by media saturation.
(2006, 2500 words)
The paper examines the increasing interest of the media in psychological reporting. The issues of creating a public image of applied psychology are addressed highlighting the relevance of communicating psychological knowledge to a wider community, and offering recommendations on the quality of the psychological representations by the media.
(2002, 700 words)
The world of sports in the age of mass media has been transformed from Nineteenth Century amateur recreation participation, to late Twentieth Century spectator cantered technology and business. The importance of mediated sports today is evident in both their scale and intensity. The huge amount of media sport appears in audience sizes of many millions for televised sporting events and media contracts for billions of pounds. This intensity of involvement with media sports, has transformed individuals into becoming totally absorbed in mediated sporting events, arranging personal schedules around sporting occasions and integrating relationships and ritual activities into the obsession with sport.
(2006, 2500 words)
The paper discusses the problem of difference reviewing semiotic theories by Levi Strauss, Saussere and Barths, and applying the idea of binary opposition to media texts. Linguistic and paralinguistic techniques contributing to the construction of difference and racial “otherness” are analysed.
(2006, 3200 words)
The present essay highlights the role of media in the processes of globalisation and individualisation. The discussion starts with defining the process of globalisation and showing its potential influence of various levels of individualisation of a particular society. The discussion reviews macro, meso and micro levels. The specific attention is paid to the role of media in the interrelation of these processes. The review shows the way media might affect various social actors and facilitate the process of attitude and value system shaping on the individual level.
(2006, 2200 words)
This research paper explores the role played by the mass media in the course of terrorism. It looks at the authenticity of media being branded as the ‘oxygen of terrorists and also analyzes the role of governments in distorting the media discourse on terrorism. The paper analysis views of different analysts, empirical evidence from historic studies and logical connotations for both schools of thoughts. The paper establishes a strong link between elevation of ‘mass-mediated terrorism and coverage of terrorists acts by mass media. But on the other hand also establishes that terrorism is framed by the governments to fulfill their own agendas against terrorism.
(2005, 2600 words)
This essay considers the concept and usage of propaganda. It looks at the historical development of the term. Then some of the key techniques are outlined. Lastly, it considers examples of propaganda in play in the recent build up to and continuance of the war in Iraq and the ‘war on terror.
(2005, 1600 words)
This essay looks at the essay ‘Demonizing Islam by Scottish Media studies researcher and lecturer Myra MacDonald in her book Exploring Media Discourse. It attempts a critical review of that chapter, considering its strengths, and weaknesses. This includes considering the under-laying idea in the chapter, the methodology and validity of the ideas, and gives some views that run contrary to the opinions expressed in it.
(2005, 2500 words)
The paper addresses the issues of free self-expression discussing the role of the online communication networks and explaining why people may actively seek out to be heard. The ways of reaching out to a wider audience by alternative media are discussed focusing on digital magazines (“zines”) and diaries (“blogs”) as the media of social relationship.
(2004, 3000 words)
This project will discuss the representation of women in the media, with particular reference to the womens magazine, Company, which is widely utilised by its target audience of 18-25 year olds and has a readership figure of six hundred and eleven thousand. Together with this the mens magazine FHM, has also been considered. FHM has a general readership value of 3.5 million. With this in mind, however, through the deployment of a focus group, which was utilised within this work, the opinions and feelings of both genders belonging to various demographics have been ultimately considered. Thus, it is hoped that a balanced and impartial analysis is presented and indeed, demonstrated. A critical feminist approach is the chosen framework for this project namely as a result of the authors having studied and applied the works of Myra McDonald, Angela McRobbie, Janice Winship, Liesbet Van Zoonen and Sarah Pink, all of whom have undertaken their own analysis of the representation of women in media. It is important to analyse the projects topic with a feminist point of view, as it is concerned with the depiction of women in the media. Therefore it is felt that a feminist perspective is justified. The work contained herewith will argue, through illustrations, that the position of women in culture, particularly western culture, is homogenised through media representation. Further, it will highlight the ideological message that women must be sexy, beautiful and submissive. Moreover it will highlight that women are constantly thriving for social acceptance by altering themselves to achieve these ideals.
(2005, 1000 words)
The paper is a discourse on the subject of news and journalism offering a review of the history of news reporting over the world with the focus on Britain. The changes in the concept of news and the forms of media reporting are traced across European countries highlighting their use as propaganda tools during World War II and over the post war period.
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