S/MD/104. Did the media coverage of the Vietnam War change the war's course and outcome?

The paper examines the effects of the Vietnam War video footage on the American public arguing whether it turned them against the US involvement and speeded up the end of the US defeat in Vietnam. Opinions of politicians and military personnel are reviewed o discussing whether the media did undermine the war.

S/MD/103. Discussing teenage alcohol abuse and its associations in 'The O.C. ' in the context of representation, interpretation, and the media's contribution to cultural reproduction

The paper examines the theme of alcohol abuse in teenagers reflected in the soap opera 'The O.C. ' addressing the issues of teenage life in the USA and reviewing media reports about alcohol related crime. It is argued whether the interpretations of the media portrayals by the target audience coincide with the messages intended by the media through cultural reproduction.

C/MD/47. Archival analysis of the business sections of a daily newspaper

The paper presents archival analysis of ten business news articles from the business section of news papers covering various topics from Bear Stearns bailout and US recession to deforestation and Asian stocks and economy. Various dimensions and links between these reports are analyzed along the lines of prevalence, themes and analytical elements of the news.

S/MD/87. Outline and discuss what is meant by the 'encoding-decoding' model of the media

The paper examines how the underlying ideologies attached to media reports are communicated to the reader. The encoding-decoding model by Hall and Morley is analysed discussing the signs and messages used in the news media and looking at BBC News reporting.

C/MD/40. Newspapers and Editorial Control

The paper looks at how editors of various newspapers in the UK are influenced by the proprietors of these newspapers. Rupert Murdoch's influence on the newspapers is assessed giving examples of his attempts to wield authority over editors. The causes of the problem are debated with reference to modern sociological theories. The consumers of tabloids are regarded as particularly susceptible to the control of editors by newspaper owners. It is concluded that proprietors exert too much control over editors and that this does not bode well for the future of democracy.

C/M/639. Bollywood: Selling Indian Movies in the West

The paper looks at marketing strategy of Bollywood films under an internationalisation perspective evaluating their current marketing position, identifying the company's strengths, weaknesses and threats, discussing what can be learned from Hollywood, etc. Strategies for marketing two new Bollywood movies are outlined considering the contingencies and the response to them.

S/S/118. Do celebrities reflect the values of the audience or of the cultural industries which produce them?

The paper argues whether celebrities portray mainstream values reflecting on the representations of heterosexuality and male strength in the second half of the 20th century, the image of female sexiness and innocence, the consumer attitudes towards celebrities, etc. Promotion of values by cultural industries is discussed.

S/MD/76. Frankfurt School embraced both positive and negative views in relation to the mass media. Discuss with reference to the relevant theorists

The paper examines the implications of marketing cultural values through the media reporting on the studies of the Frankfurt School for Social Research. The impacts of media technology on people's minds are argued discussing the 'hypodermic needle' theory, the role of entertainment as a method of distracting people from society's serious problems, the value of popular music, etc.

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