C/MD/46. Meeting the Needs of Library Service Users. A survey of Staff in the Health Service Executive: Literature Review

The paper reviews literature on the needs of library service users, which has changed radically in the last few years. It is argued that library service should provide access to the constantly changing information and research, particularly in medical sphere. Bullet points presentation of a research proposal into the problem is given in a separate file.

S/MD/94. Knowledge society: Power of Knowledge

The paper examines the features of the modern knowledge-driven society discussing the reliability of web-based information storage (e.g. in Wikipedia), the violation of rights through unauthorized information usage, etc. It is argued that advancements in technology have controversial effects on society.

S/PS/127. Who has more control over the reading process, the writer or the reader?

The paper addresses psychological aspects of reading considering the relationship between a writer and a reader, and arguing whether it is the reader's identity and experience, or the writer's intended meaning and the ways of communicating it, that makes a greater effect on the reading process. The link between ideologies and societal interpretative strategies are discussed.

S/MD/87. Outline and discuss what is meant by the 'encoding-decoding' model of the media

The paper examines how the underlying ideologies attached to media reports are communicated to the reader. The encoding-decoding model by Hall and Morley is analysed discussing the signs and messages used in the news media and looking at BBC News reporting.

C/MD/45. Reflective Statement on effective communication

The paper is a reflective statement featuring the experience of a student investigating communication challenges. The paper examines the process of communication and how companies develop an effective communication to ensure that the message reach the target audience effectively and successfully.

C/MD/42. Role of Gossip in Social Communication

The paper examines the functions of gossip as a means of social interaction reviewing academic studies on gossip and discussing various forms of gossip, i.e. gossip at workplace, gossip in males and females, urban and rural gossip, etc. The role of gossip in information dissemination is evaluated comparing it to broadcasting; the attractiveness of gossip is argued highlighting its positive and negative effects.

C/MD/39. Habermas and the Internet (YouTube)

The paper reviews the ideas of Habermas applying them to the Internet media, especially to the website YouTube (www.youtube.com). The idea that the public could determine the direction of society through the public sphere (Habermas 1989) is critically assessed with reference to modern media.

S/MD/76. Frankfurt School embraced both positive and negative views in relation to the mass media. Discuss with reference to the relevant theorists

The paper examines the implications of marketing cultural values through the media reporting on the studies of the Frankfurt School for Social Research. The impacts of media technology on people's minds are argued discussing the 'hypodermic needle' theory, the role of entertainment as a method of distracting people from society's serious problems, the value of popular music, etc.

S/MD/70. What are the main processes involved in the production and presentation of television news?

The paper examines the presentation techniques used in television news programmes discussing various types of bias in news values, i.e. the gender implications of male vs. female newsreaders, the "hyper reality" of war reports, etc.

S/MD/59. Mickey Mouse: Global Image and its Implications

The paper examines the symbolic image of Mickey Mouse presenting a short overview of the history of the Disney Company, the merchandising surrounding Mickey Mouse, the factors behind his global success, and the role of Mickey Mouse in the incorporation of American culture around the world.

S/MD/56. To what extent was post-war youth culture a creation of youth itself?

The paper examines the concept of youth subculture looking at its commercial exploitation and arguing whether subcultures communicate through commodities. The culture promoted by the music stars is analysed discussing the image of David Bowie, the Sex Pistols, the Mods, etc. References are made to the films associated with youth subcultures.

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