The paper offers a research proposal to identify the factors behind the effectiveness of budgets in an organization. The aims and objectives of the research study are formulated; a literature review is provided to build the hypothesis for the research; the summary of the research design and methods is presented, the contingency plan and the time line for the research are outlined.
The dissertation seeks to identify the key consumer preferences influencing the choice of banks by bank consumers, and to rate different types of banks against these preferences. The paper presents a review of related theoretical literature and a description of the research methodology including questionnaires, interviews and sampling. The results of the primary and secondary research are discussed outlining the research limitations, timetable, resources and ethical considerations. Conclusions and recommendations are made on the basis of the research findings.
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