The dissertation investigates how the investment into web-based businesses affects the growth and development of the business. It is found that the growth of web-based businesses is a demand-pull phenomenon, where the higher demand for the Internet leads to the higher growth of the web-based businesses. Literature is reviewed on the theory of venture capital (VC) discussing VC investments attracted by the major success stories, i.e. Facebook and YouTube. The methods of research include primary data collection through interviews. Conclusions are about VC contributes to the development of the web-based businesses through providing non-financial benefits, such as advice and expertise. Proposal is enclosed with this dissertation.
The paper provides opportunity evaluation of Kono Pizza venture capital using the RAMP model and examining the return, advantages, market and potential of the company.
The paper presents a research proposal into the role of venture capital (VC) in the on-line business development in the UK providing the description of the topic, outlining its significance and methodology and briefly describing the structure of the dissertation.
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