C/M/664. Trends in Global Retailing

The paper examines management competencies and external environment in the retail industry throughout the world presenting a review of literature on management and leadership competencies, internationalisation of retail trade, entry modes, etc.

C/FC/32. Store layout, design and Visual Merchandising at Hugo Boss

The paper looks at the high fashion clothing retailer Hugo Boss examining their floor space utilisation (FSU), layout rules, the issues of relationship management, visual merchandising, etc.

P/M/782. Retailing: theory and analysis

The paper offers a theoretical approach to retailing reviewing its definitions and features, describing the elements of the marketing mix analysis and reflecting on the competition within the retail sector. The issues of customer care and e-tail are highlighted.

E/FC/10. Marketing fashion products

The paper addresses the problems of market segmentation and target customer evaluation in fashion retail industry. A case study of Manolo Blahnik customers is conducted; classification and analysis of fashion products is presented; the principles of stock and margin management are explained.

S/FC/10. Network Effectiveness: Making Locations Work Better

This paper examines location techniques used by retailers, including trade area analysis, regression analysis, competition analysis and 'thumb.' It draws on a case study by Bowlby and Foot, to illustrate their relative attributes in today's highly competitive environment and to assess how viable they are in locating a new supermarket.

C/B/154. UK Fashion Industry Overview: Real Case Scenario

This report is partially based on real case scenario in order to provide the reader with better understanding of consequences, which may result from changes within the industry and market place. The provides detailed overview of the UK fashion industry, the current situation, possible future outcomes and trends as well as overview of the future of the UK fashion industry and successful fashion store management within such frame.

C/FC/17. Fashion merchandising

This paper reviews the fashion merchandising issues such as the importance of customer knowledge, key principles of stock and margin management, key aspects of a product research, Review the alternative sources of supply available to buyers and consider the advantages and disadvantages of using these different sources, importance of width and depth in the range planning. The paper reviews theoretical consideration and provides real-world examples of the way these issues are handled by leading fashion industry players.

P/M/239. Analysis of retail strategy of French Connection

This report analyses current strategy of French Connection (FCUK) and provides recommendations for future strategy improvement. Strategic tools used for analysis are: competitor analysis; Marketing Mix, SWOT analysis; PEST analysis and customer profiling. Apart from that overview of French Connection (FCUK) as a company is being made.

P/FC/15. To analyze the range plan at FRENCH CONNECTION (FCUK) at two different branches and compare one garment with four other competitors.

This report analyses the range plan at FRENCH CONNECTION (FCUK) at two different branches and compares one garment with four other competitors. Further information is available on request.

C/FC/16. Retailing policies of FCUK and DKNY

The following report focuses upon two major fashion brands, FCUK being of British origin and DKI/DKNY owned by French conglomerate but being of American origin. The report provides analyses of the brands' past, current position and near future strategy. The report also provides conclusion upon the likely future of the brands based upon the commenced analyses. Finally, the report offers current overview and analyses of the UK fashion and apparel market and its future trends.

C/FC/12. Contrast the roles of buyers and merchandisers in these 2 types of retail organisation: An independent fashion business of 3 stores and A chain of 25 department stores

C/FC/13. What information do buyers and merchandisers require in order to select products and suppliers for next season's range?

C/FC/14. What are the key advantages and disadvantages of Open to Buy controls?

This essay analyses Open to Buy controls, their features as well as their advantages and disadvantages.

C/FC/15. Evaluate the key function of a centralised approach to buying and when would a more local approach be more appropriate?