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(2006, 1000 words)
The paper reports on the UK fashion brand Topshop reviewing their history, presenting the profiles of their leading designers and providing definitions of fashion.
(2005, 4500 words)
The paper examines the influence of fashion on people defining the concept of influence, reviewing fashion theories and social class influences, investigating the role of the media in shaping fashion, and providing a historical insight into fashion development in the 20th century. Secondary research is used in combination with primary research (questionnaires and an interview). Conclusions are made about the influence of external and internal factors on fashion styles.
(2006, 5700 words)
This essay originated from the idea of how an individual wakes up in the morning to start their day; whether they are going to work or play, consciously and sub-consciously they take time to consider what they would like to wear. They are no longer dressing for the sake of covering their bodies, they are using 'fashionable dress' to identify themselves to their social group and for other groupings to identify them. The essay will explore how fashion is being used to provide individuals with an identity; this could be a true identity or one that the individual wishes to portray.
(2005, 6500 words)
The paper examines the correlation between individual self-esteem and grooming habits, sociability and attitudes to fashion in men and women. Academic literature is reviewed providing information on self-esteem, body image, social identity, theories of fashion, etc. A study of attitudes towards grooming, fashion and social life is conducted among university students using primary research methods (questionnaire) and comparative data analysis. Conclusions are made on the basis of research findings.
(2006, 3500 words)
The paper identifies research methodologies applying the method of interview to conduct a case study of an ARMANI boutique and a ZARA shop. The features of luxury brands are described reviewing both companiesÒ performance along the lines of products, prices, places and promotion. ConsumersÒ perception of the two brands is discussed.
(2006, 2500 words)
Warehouse is one of the major specialised retailers operating at the highly competitive mass segment of fashion market. The short product life cycle, new trends in consumer behaviour, continuing pressure to lower prices have forced companies to use comprehensive analysis of marketing position, marketing mix, internal and external operating environment. The fashion of ÓyoungÔ can be seen as an important target for Warehouse. This essay therefore undertakes a comprehensive consideration of aspects mentioned above to draw recommendations in order to maximise fashion promotion and to future marketing potential.
(2004, 2000 words)
The paper reports on creating a swimwear print advertisement of the Monochrome collection identifying the target audience, Monochromes background and main competitors, types of advertising magazines, brand advertising devices, etc.
(2005, 1500 words)
The paper discusses the performance and background of Galliano, a mens fashion designer, addressing the issues of gender identity in fashion industry, and accounting for the choices of clothes men tend to make. Practices of various fashion houses are compared.
(2005, 2000 words)
The paper discusses career pathways in jobs related to Public Relations (PR) describing the scope of their work, needed personality traits, job market (using PESTEL model), and job opportunities within the fashion industry. An individual assessment and action plan of a public relations directors career is presented.
(2005, 1500 words)
The paper looks at the individual identity and expression in the light of the post-modern fashion providing a review of literature on postmodernism, culture and fashion.
(2005, 2500 words)
The paper addresses the problems of market segmentation and target customer evaluation in fashion retail industry. A case study of Manolo Blahnik customers is conducted; classification and analysis of fashion products is presented; the principles of stock and margin management are explained.
(2005, 2500 words)
The present paper discusses the importance for garment retailer of developing quick response strategy. The discussion shows that the adoption of this approach introduce various significant benefits for operations such as effective inventory control, increased customer service, greater responsiveness to market needs (especially in case of high fashion products). Quick response approach requires the development of new types of relationships with the agents of the supply chain. Within new approach the relationships shall promote the spirit of trust and induce the agents to timely exchange information in order to minimize the possible time lags between different phases of product transformation.
(2005, 2000 words)
This essay considers the idea that the wearing of fashion is a form of production rather than merely consumption. It considers the different levels and meaning and uses within society of fashion.; particularly style subcultures. It asserts that a difference can be seen in the way fashion is used by the mainstream in society and the way that certain subcultures use it. It concludes that the use of fashion can be seen as an active effort that helps to create individual's sense of identity and a socially shared set of meanings.
(2004, 2000 words)
This paper considers how fashion is meaningful in everyday life and how the two became intrinsic. The work of Baudelaire and Simmel are considered to take a historical viewpoint, along with modern ideas of fashion much as those emanating from celebrities. The trend for retro and vintage fashions is discussed. Issues of the relationship between class and fashion are also dealt with.
(2004, 4000 words)
The paper reports on the launch of Topshop, a fashion store in London, covering the issues of target buyers and environmental analysis. The profile of the company is outlined within the frameworks of SWOT, PEST, Porter's Five Forces Analysis, Marketing and Promotion Mix models.
(2004, 3200 words)
This report is partially based on real case scenario in order to provide the reader with better understanding of consequences, which may result from changes within the industry and market place. The provides detailed overview of the UK fashion industry, the current situation, possible future outcomes and trends as well as overview of the future of the UK fashion industry and successful fashion store management within such frame.
(2003, 2000 words)
This is the consultancy project designed to suggest UK promotional strategy for designer wear brand expansion. The project assesses the current power of the brand against the current trends on the UK fashion market. The paper discusses the importance of branding in the world of fashion and reviews the promotional strategies that are used by fashion brands. The overall aim of the project is to define the possible areas for improvement for the brand's promotional strategy and suggest specific plan of actions.
(2004, 1500 words)
The following report is focused upon and around life and work of supermodel Naomi Campbell. The study provides detailed account of the Naomi's path to success with some analyses upon the sequences of the chosen approaches and behaviour along it. The report addresses specific attention to the current and hottest issue in Naomi's life over the drugs consumption and provides ideas and strategies for the future in order to improve the public relations and general image of the supermodel.
(2003, 2500 words)
This essay analyses the concept of global consumer culture, trans-national corporations (TNCs), and looks at the effects of this globalising process for the individual and nation states. It analyses the effects of a 'culture of consumption' and the implications this has for notions of Americanisation and a global consumer culture. Apart from that it assesses the ways in which TNCs operate, and the effects of this for global consumption. It lastly examines the claim that trans-national economic patterns are in fact being 'Americanised'.
(2003, 2000 words)
Conclusion:
Globalisation is likely to become a more open and legitimate process. Critics may argue that it is creating a homogenized, Americanised culture. Yet it is increasingly the distinctive national or local products - Australian wine, Scottish whisky, Indian curry, or Japanese sushi - that are spread by the global markets. The pessimists see the masses as miserable dupes who can be reprogrammed by advertising. But watching American television programmes does not make everyone American. From country to country people have different type of clothes due to the difference in climate, traditions and religions: in India it is sari; in Japan it is kimono; in Scotland it is kilt; in Muslim countries men and women wear clothes that cover all their body, and etc. Certainly, young generation almost wears the same style of clothes around the world resulting from the dominant power of television, Internet and other media, however, even young people try to be unique and have some heritage features. To conclude the discussion it should be said, that fashion is certainly affected by globalisation trend, however some national and cultural attributes still exist and will always exist, differentiating one nation from the other.
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