S/E/162. Price Management

The paper examines the mechanisms of pricing identifying factors that cause marketers to raise and reduce prices. Price wars and competitions to win customers are described; effective ways of setting a price are suggested with references to relevant literature.

S/E/163. Low price competition

The paper examines the implication of importing low price products considering the pressures for the companies to reduce prices, the growth of website transactions, the nature of competitive pricing, the correlation between price and quality, etc.

S/E/157. Detail the effect that competition policy has had on the sale of the Safeway supermarket chain. Why Tesco was not allowed bid for the business?

The paper examines the role of competition in modern market economies discussing its features and outcomes. The benefits of competition for increasing production efficiency are outlined and illustrated with examples of the competition policy in UK supermarkets. Related legislation is reviewed including the Competition Act, the Enterprise Act, the activities of the Office of Fair Trading (OFT), etc.

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