C/EI/35. Analysis of e-business strategy: A case study of British Home Stores

This paper evaluates e-business strategy of British Home Stores. It examines how improvement in e-business can help the company to perform efficiently and become more competitive. It highlights how e-business can be used to increase sales levels, improve working effectiveness and promote operational efficiency. The paper uses Application Portfolio matrix, SWOT analysis, PESTEL and Porter's five forces techniques to analyse the e-business strategy of the company. It also examines the use of interviews, questionnaires, business process analysis, work measurement and online survey as methods of collecting data for the evaluation of e-business strategy. Advantages and disadvantages associated with e-business implementation are highlighted. Recommendations for improving e-business strategy are made throughout the discussion.

S/M/333. Importance of E-Commerce in DVD Rental Business: case study of Filmworld (fictional UK company)

The paper examines the changing trends in the DVD rental business conducting an internal and external audit of Filmworld. Recommendations about their marketing strategy are suggested with the emphasis on e-commerce practices. Marketing mix, PEST, SPICC and SWOT analysis is conducted.

S/EI/37. E-commerce plan for Screaming Lizard Music

The paper examines the possibility of launching an e-commerce website for Screaming Lizard Music (SLM) presenting the company's background, formulating the problems they are facing, reviewing the salient issues of e-commerce and e-business, providing information on the World Wide Web, Internet users, etc. A plan is developed for the company's e-commerce strategy and its applications in e-procurement, e-marketing, customer relationship management, etc. SWOT analysis of SLM is performed; the issues related to the implementation of e-commerce practices in SLM are addressed.