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(2007, 11 000 words)
The dissertation investigates the changes in people's travel behaviour caused by the development of the Internet shopping, and its implications for transportation and traffic. The review of literature includes the surveys of online shopping studies and statistics. A study is conducted into the nature of shopping trips. The methods of research include primary data collection through in-store and online questionnaires. Conclusions are made about the current shopping patterns and their impact on vehicular traffic.
(2007, 1000 words)
This short paper assesses the impact of online music downloads on CD sales in the UK. In particular, it adopts the fictitious case of a small, independent chain of music retail outlets. First, a brief analysis of the UK retail music industry is provided, before the impact of music downloads on CD sales is discussed. Finally, some recommendations are given for the company in question.
(2007, 1400 words)
The writer attempts to provide a comparative investigation of the online channels of the leading supermarket chains. Four superstores were identified, namely: Tesco, Asda, Sainsbury's and Waitrose. The researcher undertook the comparisons based on a 'shopping basket' resulting from purchases made during a given week. The writer, then, indulges in a process of assimilating the implications of this exercise.
(2006, 2500 words)
The paper examines the factors behind buying behaviour providing a review of literature on the theory of motivation, comparing the features of the Internet shopping to those of traditional shopping, identifying motivations for consumer choices, and suggesting recommendations about consumer research for e-tailers.
(2006, 2000 words)
The paper reports on the Debenhams' retail mix relating the company's background, defining the concept of retail mix, describing their e-store, customer service, merchandising display, etc.
(2006, 3000 words)
The paper presents a proposal for Topshop website to improve their online flow by offering to try clothes online. Topshop's background is described; an overview of the UK clothing market is given; Topshop website is analysed focusing on the issues of customer satisfaction and giving recommendations about how to increase online sales.
(2006, 1000 words)
The paper compares the e-tail practices of Debenhams with the retail practices of Matalan providing background information on both stores and focusing on their promotion strategies. Debenhams' web site is analysed from the consumers' perspective highlighting its strengths and weaknesses.
(2006, 1000 words)
The paper reports on Apple’s and Dell’s strategic approaches to their web sales comparing the services offered by each company, their business models, product and web designs, etc.
(2006, 4000 words)
The paper discusses the creation of a website for a start-up jewellery company Rach.L Designs reviewing literature on the topics of e-commerce, retailing websites, customer satisfaction, etc. Primary data related to the patterns of online purchasing is collected through interviews and discussed in the context of the secondary research findings. Recommendations about an optimal website design are offered.
(2006, 4500 words)
The paper examines the buyer’s perception of risks associated with online shopping reviewing literature on consumer behaviour, convenience and time-resource management, internet shopping, psychological costs of uncertainty, risks of consumer products and services, etc. A research strategy is designed to study risk perception of online shopping for cosmetic products among various urban female age groups in the UK.
(2006, 1500 words)
The paper examines the phenomenon of price dispersion in online retailing reviewing the existing theories and identifying potential sources of price dispersion in online markets along the lines of e-tailer characteristics and market characteristics.
(2004, 2500 words)
The paper reports on the use of ‘business to consumer (B2E) e-commerce by Levi Strauss reviewing the development of the companys website and analyzing the reasons behind their failure, i.e. the channel conflict, a diluted brand image, changes in consumer behaviour, etc. Recommendations are given for Levis customer retention.
(2005, 1500 words)
Defining the Internet as a global marketplace the paper examines the advantages and disadvantages of e-commerce (EC) outlining EC models and focusing on the ones used by British Airways and Travel Supermarket. The attractiveness of the companies Websites is discussed.
(2004, 16000 words)
The dissertation addresses the problems of Internet marketing concentrating on the UK grocery retail e-trade. The objective of the author is to compare buying behaviour and attitudes of males and females to online grocery shopping. Literature review provides general information on consumer behaviour covering the issues of total customer value and total customer cost; factors affecting consumer's choice, etc. An overview of online grocery shopping in the UK is presented. The author uses a combination of research methods including secondary data (based on the print and online sources interpretation) and primary data collection (designing a survey, questionnaire, and performing statistic analysis). The research findings explain the reasons for the low level of online grocery shopping service and provide information for managerial decisions.
(2005, 3400 words)
This paper closely considers the issue of on-line retailing and compares two well known established brands of Tesco and Sainsburys. The main emphasis is given to the analysis of brand image, segmentation, websites ease of use, design and variety, promotions and advertising, customer security and privacy.
(2005, 3500 words)
The paper examines the concept of trust in the context of online retailing on the basis of a literature review. Definitions of trust in customer relationships and the features of online retailing are discussed; typologies of trust construct and e-commerce are outlined; a conceptual framework of trust building is worked out.
(2003, 1000 words)
The paper looks at the ways of entering the online market comparing market entry practices of the Amazon.com Company and the Barnes and Noble Company. The advantages and disadvantages of both strategies are defined. Challenges and opportunities of the marketing in the so-called New Economy environment are discussed.
(2004, 4000 words)
The paper presents a business plan for opening an Internet shop, selling traditional Baltic food. An overview of the current situation describes the capital, the management, the nature of the business, the target market, etc. Trends in the marketplace are outlined; strengths and weaknesses of the business are discussed. The marketing plan for the implementation of the business is developed including financial analysis, cash flow forecasts, etc.
(2004, 2000 words)
The paper looks at the challenges of online food marketing outlining the advantages and disadvantages of the so-called 'E-tailing'. The incentives and threats of buying food online are discussed; the structure and the characteristics of a webpage providing a virtual shop environment are outlined. The services of e-tailing are described using the Marketing Mix matrix.
(2003, 4000 words)
This project presents the large quantitative research, which was conducted to determine why some people haven't purchased online and if there is any potential to do so in the future. For those respondents, who purchased online, researcher aimed to find the period of time they have been using this service and also on the frequency they have been using it. The group of most popular good, purchased online was determined and the average price was identified. On the concluding stage researcher analysed the importance of different e-commerce characteristics: convenience, payment security, quickness and other factors which are vastly important for online shoppers. This project does not contain any literature review, however is very useful for those who write dissertation as the primary research collection and analysis.
(2003, 2500 words)
The purpose of the following assignment was to investigate the application
of e-commence in retailing. The report will consist of the several
parts: firstly, e-commerce and e-tailing will be defined, secondly
applicability of e-tailing for different goods and services
will be developed. Thirdly, classification of online consumers
will be conducted and online consumer purchase decision diagram
will be presented. Next section of the report will consist of
the analysis of e-tailing models, payment systems and methods
of delivery.
(2003, 2000 words)
This report provides brief investigation of company's history, vision and its strategic and objectives. Comparison of Amazon with Barnes & Noble Inc and Wal-Mart is conducted. Report provides Amazon's SWOT analysis and suggests on the specific strategies and long-term objectives.
(2003, 4000 words)
This paper presents the extensive research report on Currys. Report outlines Company Description, SWOT analysis of Currys, Background to Research Area and Theoretical Frameworks, Currys' Retailing Activities, Currys' E-retailing Activities, Consumers (both for retailing and e-tailing), Market Situation and Competitors, Conclusions and Recommendations are outlined on whether e-tail activities would be more promising and profitable area to concentrate for Currys.
(2001, 18000 words)
This dissertation looks at the trust variable as an essential element of online shopping. Apparently most of the Internet users are not using e-commerce shops and portals due to the low level of trust. Extensive literature review regarding both e-commerce and trust revealed that there is number of factors (such as payments security) which influence the level of conusmer trust in online shopping decision. Questionnaire research was used to collect the primary date, which was subsequently analysed by regression model. Analysis of findings indicated that the issues, which are the most important for the formulation of trust between the online shopper and shopping outlet are integrity, predictability, personal experience, benevolence and confidence.
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