C/EI/69. Internet Marketing: Staples

The paper examines the Internet marketing strategy of Staples, a UK office equipment retailer, recommending various suggestions to improve the customer orientation of their online presence. Three major approaches to marketing are discussed, i.e. E-branding, Internet Marketing Strategy, and marketing mix.

E/EI/26. B2B and B2C marketing along the supply chain

The paper examines the supply chain characteristics of business-to-business (B2B) marketing and business-to-consumer (B2C) marketing conducting a case study of FMCG (Fast Moving Consumer Goods) supply chain in Tesco and highlighting the differences between their B2B and B2C marketing strategies related to the supply chain.

P/EI/92. Online marketing B2C and B2B

The paper examines the forms and challenges of online marketing reviewing business to consumer (B2C) and business to business (B2B) markets and highlighting the differences between them.

C/EI/22. Tetra Pak: Distinction between B2B and B2C Marketing

The ensuing discussion attempts to explore the notion of Business-to-Business (B2B) marketing, and how it differs with Business-to-Consumer (B2C) marketing. For the sake of clarity and understanding, a case-specific analysis proves useful for this analysis. In this regard, food packaging and processing company—Tetra Pak is used to explore the differences between B2B and B2B marketing.

E/M/47. Email Marketing Ethics and Privacy Issues

The rise and prominence of the Internet has brought about several opportunities to a company attempting to further its reach and maximize its revenue. Many companies today have willingly embraced the idea of email marketing. To the layman, this means the advertisement of products and services online through the medium of electronic mail or more popularly known as email. The convenience of sending electronic mail has become one of the better mediums in conveying a particular message across several thousands, even millions, of people. The sending of email is faster and is much more efficient as opposed to “snail mail” which is the common term for regular postal service offered by the UK Royal Mail Service, for example. With this newfound efficiency in the presence of email, there is also a growing concern about unsolicited email which is also referred to as spam. This particular brand of unwanted email traces its roots to the 1990s and now has become a real and undeniable threat to both companies and email users alike. With the advent of this particular form of advertisement, a significant number of problems have taken place from the consumption of company resources in the form of network bandwidth to the loss of a significant number of transactional data that is beneficial as well as necessary to the receiver. Paper addresses the important issues involved in email marketing. And also touches on the privacy issues in sending of unwanted email and presents principles in permission marketing strategies.

C/M/193. Digital Technology in Business-to-Business Marketing

This report describes the use of technology in business-to-business practices and its impact on marketing. The author also presents the examples of current technological devices used by the majority of B2B companies.

P/M/228. Relationship marketing and E-commerce in Business-to-Business marketing

This report discusses the key issues in relationship marketing and e-commerce as they apply to Business-to-Business marketing; Supply Chain Issues; Relationship Marketing's role in Business-to-Business Markets; Transactional Marketing; (B2B) E-commerce; Key Issues and Attractions of B2B e-commerce. Lastly, real-life e-commerce example is being analyses with concepts being applied onto it.