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(2008, 2000 words)
The paper examines the competitive environment for business courses in the UK and evaluates Anglia Ruskin University's position for business course studies. The benefits of online marketing over traditional marketing are outlined; an e-marketing strategy for the business school is developed to increase its traffic; the objectives for the marketing initiatives are set drawing an expense budget for the following six months.
(2008, 3300 words)
The paper examines electronic marketing analysing the differences between digital marketing and traditional marketing and conducting a study of ASDA along the lines of the marketing mix models to show that e-marketing can help ASDA in their customer relationship management (CRM). Difficulties in controlling the issues of security and social responsibility are in electronic and traditional marketing are discussed.
(2007, 2400 words)
This paper discusses various issues raised by the digital marketing for a Business to Consumer (B2C) Company. These include the technological, sociological, cultural, legal and political aspects of the topic. Data is gathered from the existing literature using the library and electronic academic databases. The study shows that the e-marketing is a multidimensional process that requires the knowledge of marketing principles and understanding of these contextual issues.
(2007, 2500 words)
This study investigates the process and strategy development in digital marketing environment of business-to-consumer companies. The study also examines the scope of digital marketing. It emphasizes the effects of digital marketing on social and ethical issues. The impacts of technology to the marketing mix the Four Ps model of business-to-consumer firms in digital marketing practice.
(2007, 2700 words)
This paper discusses e-tailing and its impact on retail businesses. It examines 'Customer Relationship Building Model' and Digital Marketing Cycle Model and relates them to real business situations. It looks at how the clothing retailers have adopted to the changing information systems in today's business environment. The paper examines the advantages of e-tailing to both customers and retailers. Online business issues and how they affect customers' confidence are highlighted. It also analyses e-tailing issues facing retailers. The paper outlines measures being taken by online businesses to tackle security breaches and Internet crime. The future of e-tailing is also highlighted.
(2006, 2000 words)
The paper examines the supply chain characteristics of business-to-business (B2B) marketing and business-to-consumer (B2C) marketing conducting a case study of FMCG (Fast Moving Consumer Goods) supply chain in Tesco and highlighting the differences between their B2B and B2C marketing strategies related to the supply chain.
(2006, 1000 words)
The paper examines the forms and challenges of online marketing reviewing business to consumer (B2C) and business to business (B2B) markets and highlighting the differences between them.
(2006, 1500 words)
The ensuing discussion attempts to explore the notion of Business-to-Business (B2B) marketing, and how it differs with Business-to-Consumer (B2C) marketing. For the sake of clarity and understanding, a case-specific analysis proves useful for this analysis. In this regard, food packaging and processing company×Tetra Pak is used to explore the differences between B2B and B2B marketing.
(2005, 4000 words)
The rise and prominence of the Internet has brought about several opportunities to a company attempting to further its reach and maximize its revenue. Many companies today have willingly embraced the idea of email marketing. To the layman, this means the advertisement of products and services online through the medium of electronic mail or more popularly known as email. The convenience of sending electronic mail has become one of the better mediums in conveying a particular message across several thousands, even millions, of people. The sending of email is faster and is much more efficient as opposed to Ósnail mailÔ which is the common term for regular postal service offered by the UK Royal Mail Service, for example. With this newfound efficiency in the presence of email, there is also a growing concern about unsolicited email which is also referred to as spam. This particular brand of unwanted email traces its roots to the 1990s and now has become a real and undeniable threat to both companies and email users alike. With the advent of this particular form of advertisement, a significant number of problems have taken place from the consumption of company resources in the form of network bandwidth to the loss of a significant number of transactional data that is beneficial as well as necessary to the receiver. Paper addresses the important issues involved in email marketing. And also touches on the privacy issues in sending of unwanted email and presents principles in permission marketing strategies.
(2004, 4000 words)
The paper examines the use of websites in sport shops from the perspective of strategic marketing. The issues of designing a website are discussed tracing the stages of the project implementation. The importance of integrating an Internet marketing strategy into the business and marketing strategy of the company is highlighted. The benefits obtained by the company from Internet marketing are outlined.
(2003, 2500 words)
This report examines the online branding, advantages and disadvantages of online branding, why online branding is important and how can companies use online branding effectively.
(2003, 12000 words)
This dissertation looked at the Internet as the medium to help companies build and sustain their brands. Extensive literature review analysed the history of Internet development, ability of Internet to fulfil business objectives, the Internet's ability to build and sustain brand equity, problems of online brand building and threats posed by online branding. Primary research consisted of Interviews with companies. Conclusions of the research indicate that the Internet seemingly does have the potential to effectively build and sustain bricks and mortar brands by adding value to brand awareness, image and loyalty, although not to its full potential due to limited technology and current mindsets
(2002, 2900 words)
Conclusion:
Internet marketing activities can work both in conjunction with off-line activities and represent purely Internet marketing strategy. Since the time the Internet became the service, that is available roughly to everyone opportunities for marketing activities expanded rapidly and significantly. Unfortunately many companies do not understand the whole potential of Internet for marketing purposes. This happens due to the lack of knowledge and desire to progress. In our current fast-moving and rapidly changing world marketer have to work according to the customer needs, but not concentrating on the current potential of the organisation.
(2002, 7000 words)
Abstract
With the Internet the world is at your finger tips (British Telecom 1999). The huge growth of the Internet has allowed businesses to find new ways to expand their opportunities. It seems everyone has a web site theses days, and yet questions are constantly asked of its commercial viability. This hypertext presentation will attempt to answer questions relating to starting a web site to promote business. Arguments will be presented where the pros and cons of this media will be discussed in order to convince shareholders and management of a company the importance of web presence. Specifically the company I am to look at is a limousine hire company.
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