C/EI/49. Development of Social Networking Product

The paper examines the use of the Internet as a tool of social networking, i.e. a tool to search for friends, relatives or business opportunities with existing relationships. A study of Connext instant connections website is presented including PESTEL analysis of Connext Company.

C/M/446. Master's Dissertation + Proposal. Usability of Blogs in Marketing of Brands

The current dissertation is focused to provide an analysis of the impact of blogs on the marketing strategy of brands. This aim of the study has been achieved through a number of objectives, which include highlighting the importance of information technology in the marketing function of firms; understand the concept of blogging and its relevance to the business functions; highlighting the usage of blogs to achieve marketing strategies; and describing the effects of emerging technologies on the interaction of marketing and blogging. The research has used tools like strategic alignment for the purpose of analysis of impact of blogging on the marketing function of businesses. It has suggested that generically there are two competencies that can be achieved by companies with the help of tactical usage of blogs. These competencies have been mentioned as effective and efficient communication and knowledge management. The research has also highlighted the impact of blogs on each marketing mix element and concluded that blogs can be source of achieving equilibrium between standardization and adaptation in the light of market segments. Proposal to this dissertation is enclosed.

C/M/445. Project Proposal for C/M/409: Usability of Blogs in Marketing of Brands

The research proposal has been established in the domain of marketing and the emerging technology of blogs. The basic aim of the proposed research is to understand the impact of blogs on the strategic marketing of brands. The aim of the research has been supported with a background, literature review, research questions and methodology.

E/EI/32. Digital Futures Report

The paper examines the features of online interaction between people comparing it to interactions in reality. Web portals for digital communication are described focusing on Microsoft Messenger (MSN). Primary research (via a questionnaire) is conducted to identify preferred media of communicating with friends.

S/MD/36. Research Proposal. Do people interact more through digital media rather than in reality?

The rapid evolution of digital media communications and production tools is enabling people to communicate through digital media in a way that convincingly replicates real-world communication. As the pace of work is accelerates, and life efficiency improves, people want an instant lifestyle, positioned within an office and under digital control, E-mail, chatting room, blogging are become lifestyle components E-life.