The paper presents a proposal for an interactive web channel to be used by a UK photographing company to start a new business of providing photographic services over the Internet. The company's website is analysed discussing its pages and making conclusions about the importance of market segmentation in expanding the company's market share and achieving success in E-commerce.
The paper critically analyses the website of the National Land Information Service (NLIS) describing its structure and information content, and evaluating its usefulness as a source of land and property information for England and Wales.
The paper analyses the website of the Royal Town Planning Institute (RTPI) briefly discussing the activities involved in town planning, describing thge RTPI background, and evaluating the structure and the content of their website.
The paper reports on the project of building an e-commerce website for a non-existent company Metro Supermarket used as a sample. The features and requirements of an e-commerce website and Shopping Cart application are outlined; use case diagrams for an online shop are presented including customer login process, order process, etc. The design, technologies, implementation and testing of the system are described.
The paper reports on the development of a rudimentary website for a real estate agency with the implementation of a mortgage calculator using Javascript. The advantages and disadvantages of the website are outlined; suggestions are made about its further enhancement. The emerging web technologies are discussed giving recommendations on how the company can create and maintain their competitive advantage.
The paper looks at the website of Calon Wen's organic food supplies identifying its features and examining the ways to make it more effective and to achieve the capabilities of Fresh Direct. Criteria for a design service company are suggested to cater for the needs of Calon Wen; the company that meets these criteria is selected.
The paper examines the advantages of B2C (business to customers) and B2B (business to business) trading for the parties concerned conducting a case study of the benefits attained by Millennium Point from their website. Recommendations are offered about possible improvements of Millennium Point's website.
The paper examines the features of an Internet website that contribute to effective e-marketing. The websites of Frankfurt and Vienna airports are compared evaluating their friendliness towards users, legibility, navigation, accessibility of contact details, presentation, etc.
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