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(2008, 4500 words)
The paper examines various e-business models used by the organizations conducting a case study of Yahoo search engine to evaluate their strategy, analyse the current situation and recommend strategic options for Yahoo to improve their business success rates.
(2007, 1000 words)
The paper examines the benefits and risks of e-business and e-commerce reviewing the statistics of the Internet users and reporting on the online practices of Moped and Scooter. The issues of security and Legal regulations of e-businesses are addressed.
(2006, 2500 words)
The paper reports on the e-business system of Vodafone presenting the company's profile and evaluating the role of their e-business system in performing Vodafone's strategic objectives using the analytical models of SWOT and Porter's Value Chain. Conclusions are made about the factors that ensure the leading position of Vodafone in the UK mobile phone market.
(2006, 1500 words)
The paper examines the advantages of B2C (business to customers) and B2B (business to business) trading for the parties concerned conducting a case study of the benefits attained by Millennium Point from their website. Recommendations are offered about possible improvements of Millennium Point's website.
(2006, 2500 words)
The paper examines the increasing role of on-line shopping outlining the problems faced by Online Consumer Information Services (OLCIS) and critically analysing academic literature on Internet retailing, service quality, etc.
(2006, 6500 words)
The paper addresses the problem of London traffic jams introducing a proposal for a new car rental service based on online booking. An overview of the company is provided; their products and services are described; competitive advantages of the company are outlined; marketing analysis is conducted using PorterÌs 5 forces model, describing the companyÌs main competitors, outlining their prospective marketing strategy, etc. CompanyÌs web plan, management structure, financial plan, etc. are discussed.
(2006, 3500 words)
The paper reports on the online company Dont Stay In (dontstayin.com) describing their target market, the roles of the teleworkers (virtual employees) and real workers, and the characteristics of their on-line relationship marketing, logistic operations, etc.
(2006, 4000 words)
The paper examines popular computer game websites outlining their strengths and weaknesses and identifying the factors behind users’ preferences in choosing a game website. An overview of the computer gaming industry development is given; hedonic and utilitarian types of game websites are described; Gamespot.com, Game-Revolution.com and DailyRadar.com websites are analysed using the Technology Acceptance Model (TAM).
(2006, 4000 words)
The paper examines the reasons behind the success and failure of E-businesses reviewing academic opinions on the ‘e-business revolution’, e-business strategies and technologies, the importance of customer focus, organisational culture, top management support, e-leadership, e-marketplaces, e-loyalty, e-trust, ‘technopreneurship’, etc.
(2006, 3500 words)
The report is aimed at investigating the e-commerce strategy adopted by EasyJet, one of the prominent low-cost and no-frills European Airline. The report has been sectioned into introduction, organizational context, industry analysis, company analysis, description of e-commerce strategy, assessment of e-commerce strategy and recommendations. Models like PEST, Porter’s Five Forces and SWOT have been used in order to provide an in depth analysis of the research under consideration.
(2006, 2500 words)
The report has been divided into two major portions, the first section deals with the new business models that have been brought about due to digital revolution, while the second one deals with the designing of communication strategy for a restaurant. The first section uses an exploratory approach towards tendering via reverse auction, affiliate marketing and bartering online. The concepts have been explained along with their particular implementation. The section has also provided examples of organizations that have successfully adopted these new business models driven by digital technology. The second section deals with the designing of a communication strategy for a restaurant located in south west London and uses the framework of Chris Fills to achieve this objective.
(2006, 1000 words)
This paper looks at the music genre of Hip Hop reviewing its history and exploring it as an emerging market in the UK music industry. A launch of a Hip Hop website is proposed on offering an overview of the music market trends, the target audience characteristics, the prospective advertising strategies, sources of income, competition, etc.
(2006, 1500 words)
The paper examines the features of e-business strategies reviewing them along the lines of the preparation model, Porter’s five forces model, success factors model, and an alternative model of e-strategy implementation proposed by Lanvin.
(2006, 2000 words)
The paper examines theoretical approaches to the types of e-business models reviewing the theories of Timmers, Mahedevan, Kaplan, etc. and arguing the status of some e-businesses, e.g. whether or not eBay can fall under a generalised E-auction model.
(2006, 1500 words)
The paper examines the Consumer-to-Consumer (C2C) model of e-commerce evaluating C2C activities on the eBay site. Previous research on C2C business is reviewed; a case study of buying and selling an item via eBay is described. Conclusions are made about online auctions and electronic markets’ efficiency.
(2006, 3000 words)
The paper examines the legal aspects of establishing a web presence for e-businesses discussing the formalities of registering a domain name, the regulations on cyber squatting, the issues of intellectual property protection, legal and information requirements, online contracting, potential liabilities, etc.
(2006, 3000 words)
The paper reports on the marketing practices of the online bicycle retailers, i.e. www.wiggle.co.uk and Evans Cycles, comparing their performance along the lines of branding, market segmentation and targeting, advertising and promotion strategies, customer privacy, security, etc. Recommendations are made about the websites of both companies.
(2006, 3000 words)
The paper examines the E-business models including internal business systems, enterprise communication and collaboration systems, business-to-business (B2B) e-commerce, and business-to-consumer (B2C) e-commerce. Opportunities, threats and benefits of e-business are outlined identifying the relationship between virtual organizations and technologies used in e-business.
(2006, 4500 words)
The paper examines the issues of Internet marketing focusing on the expansion of business-to-business operations and conducting case studies of Icarus e-Com and their eSupply Chain, Deloitte & Touche, Marconi Communications, The Magic Lamp, and Piercom. Technologies used in e-business are outlined; e-business opportunities and threats are reviewed.
(2005, 1500 words)
The paper examines the impact of the Internet on marketing financial products/services discussing the issues of price, the peculiar features of the cyber space, the use of online promotion tools, etc.
(2006, 1500 words)
The paper examines the effects of the Internet on the economic growth of developing countries discussing the implications of the global market access for trade industry, the availability of weather forecasts for agriculture, the rise of new business models, etc.
(2005, 3500 words)
The paper examines online gambling relating the history of online poker, reviewing theories of branding and conducting a comparative case study of Pacific Poker and Ladbrokes Poker websites along the lines of their brand promotion strategies, customer segmentation, marketing communications, off-line advertising, sponsorship, ease of website use etc.
(2006, 3000 words)
This paper details the impacts and activities of these innovations on Cisco Systems, focusing on the supply chain, emerging technologies, insourcing and outsourcing (ASP), and e-business strategy definition decisions. We find evidence that the impact of e-business technologies on supply chain operations have resulted in lower inventory, reduced logistics costs, and streamlined procurement processes. These improvements, have likely helped to lower inefficiency, reduce operating complexity, strengthen competitive advantage, and improve quality of service. On the other hand, Ciscos e-business strategy definition decisions are discovered.
(2006, 2000 words)
The paper examines the challenges of e-business for small and medium enterprises (SME) outlining the problems in using the Internet, namely, additional costs, lack of technological skill, overtrading, fraud, issues of security, etc. Recommendations are made to facilitate SME e-business practices.
(2005, 3000 words)
The work of Chang and Li (2003, p44) suggest that e-business is revolutionary in the sense that it reinvents new rules of competition, their case study shows that companies can be creative in their e-business strategies to overcome the market barriers to e-business. The work of Dudley (2002, p14) shows that business around Europe started to integrate e-business strategy to their business to fit the new rules. Therefore, it is necessary for organizations to create e-business strategy to fit the new situation. As e-business strategy has became so important now, in this assignment, we will first focus on literature review which includes review of strategic frameworks and review of e-business themes. Then, we will turn to a case study – which theories Mao Zedong may apply to the company I selected – Adidas. Finally, I will give out my e-business model after the analysis of the literature and the case study.
(2004, 1000 words)
The paper is devoted to the role of the Internet in business practices. The notions of Extranet and E-commerce are defined highlighting their attractions for businesses. The influence of the Internet on the buyer-seller relationships is discussed. Conclusions are made about the advantages and disadvantages of E-business.
(2005, 1200 words)
This paper examines the e-business of FCUK and Burberry e-engines. The core capabilities, web pages design have been discussed. The web sites pitfalls were examined in details in terms of speed, environment, convenience, privacy, security, access and availability, reputation, trading policy, advertising, and customer involvement. The paper concludes with giving recommendations for the business performance improvement.
(2003, 3000 words)
This report is analysing the effects of E-Business on the marketing function. It looks at the web sites as marketing and promotional tools; online marketing and marketing used to promote web sites; Customer Relationship Management (CRM); Marketing mix adapted to e-businesses; branding and M-commerce.
(2003, 1000 words)
The paper investigates the reasons for the success of the Amazon.com Company in the online market. The history of the company is briefly outlined; its competitive advantage is analyses using Michael Porter's model and the business model of value clusters.
(2004, 2500 words)
This paper aims to analyse AutoTrader.co.uk; give overview of organisation and its purpose; analyse company's marketing and operations contexts and analyse web interface of AutoTrader.co.uk.
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