S/EI/41. Ethical, legal and regulatory differences between B2C and B2B sites

The paper examines the differences between B2B and B2C sites addressing the ethics of the e-business and discussing the legal and regulatory issues facing both forms of e-business.

P/EI/102. British Airways: comparative analysis of online ticket agents

The paper examines the ways of buying tickets from British Airways (BA) comparing their website Britishairways.com and the online travel agent’s website Travelsupermarket.com. Differences between the two websites are outlined; their attractions for both, customers and BA, are identified.

C/EI/21. A critical assessment of the security concerns and legal issues of businesses with the example of the global sportswear retailer Gap Inc

The writer attempts to provide a brief overview of the security concerns and regulatory and legal information on e-commerce as businesses worldwide look to enhance their competitiveness and global reach. The author uses facts related to the leading global sportswear manufacturer Gap Inc. to support the theories and conceptual frameworks presented in the essay.

C/EI/20. Boo.com: The Reasons for failure, Brand value and The Future of clothing e-tailing.

The paper begins with a brief overview of Boo.com before diving into identifying and examining the reasons responsible for Boo’s demise. The paper then looks at the Boo brand and its attractiveness to a prospective buyer. Wrapping up the discussion, the paper examines the clothing e-tailing present and future trends.

C/EC/17. A comparison of the customer relationship strategies used in B2C and B2B markets

In order to compare the strategies used by B2C organisations and B2B organisations to manage their customer relationships, this paper has explored the techniques at the Debenhams group of stores and by Procter and Gamble. It has been found that technology has enabled both organisations to gain knowledge about its customers and subsequently to improve the quality of the service and product offer. The key differences are that consumer relationship building will tend to be less personal and unlikely to progress to the top of the loyalty ladder, as there are so many more customers, but organisations can aim to develop supporters and advocates of their offer; whereas B2B relationship building relies on developing close partnerships with their customers in order that they can both benefit from increased consumer sales. It has been found that customer referrals, endorsements and spreading the work are extremely important forms of consumer behaviour for a company. (Christopher et al: 2002; page 49)

P/B/209. Given the growth in sales transactions conducted over the Internet, discuss the challenges that grocery retailers face in the UK. What strategies are they implementing and how are these affecting the competitive environment?

This report analyses the challenges that grocery and food retailers face in the UK market as the result of increase in online shopping. Report investigates the strategies food retailers are implementing and how are these affecting the competitive environment.

P/EI/23. Analysis of business models of TigerDirect (www.tigerdirect.com) and Logitech (www.logitech.com)

This report is analysing, comparing and contrasting the business models of TigerDirect (www.tigerdirect.com) and Logitech (www.logitech.com). It consists of companies overview, analysis of their business models (B2C), Value clusters and Customer Interface. On the basis of the analysis Key Factors of Success are outlined and conclusions are drawn upon what is the successful dotcom company.